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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Human sacrifices suspected; five bullets missing

Quaid Najmi
Mar 24
3 min read

Mumbai: In a high-voltage courtroom packed with tension, the Nashik Sessions Court extended the police custody of fake godman Ashokkumar Eknath Kharat till March 29, as investigators sought time to probe shocking leads pointing at suspected human sacrifices and huge wealth besides the alleged sexual exploitation crimes.

 

In a startling revelation, the police said that they recovered a black revolver with 21 bullets from his Mirgaon farmhouse, but five shells are missing. The Public Prosecutor Ajay Missar said that this, coupled with other circumstantial evidence has raised suspicions of possible human sacrifice, though it has yet to be confirmed.

 

Kharat, 67, his face covered in a black cloth, was produced before the court at 3:50 pm, when the courtroom was crowded with lawyers, activists and commoners, while firebrand women’s leader Trupti Desai staged a noisy protest outside.

 

The Chief Minister Devendra Fadnavis made a statement in the Assembly on the Bhondu baba scam that has rocked the state polity for the past week with sensational details emerging daily in the investigations.

 

Sedative Substances

In Nashik, seeking extension of Kharat’s custody, the SIT IO Kiran K. Suryanshi informed the court details of the probe so far. He said that Kharat’s victims were given pedhas, crystal sugar and water after which they experienced nausea, pointing to sedative-laced substances which need to be traced.

 

The police also seized Rs. 6.53 lakhs in cash, two laptops and a DVR, the mobile phones of the accused and his associates are being investigated to determine the number of targeted victims, and the financial trail of his dealings of the globe-trotting Kharat, who is facing a total of 8 cases, including 6 lodged by his victims in different police stations.

 

Snakes’ Use

The prosecution said that the SIT wants to probe allegations that Kharat used cobras, snakes and tigers to proclaim himself as a ‘Siddha Purush’ with supernatural powers during his rituals. A pen drive with videos of his victims also needs to be probed and confirmed, besides recovering deleted data from his mobile phone and other devices through Forensic experts.

 

The sleuths have to dig out if these creatures were real or dummies, and whether wildlife laws are violated. He allegedly distributed the rare musk (Kasturi) suggesting illegal exploitation of the wildlife for his illicit activities, and details of his associates and accomplices in these crimes.

 

Opposing the plea for further custody, Kharat’s lawyer said that the investigation has already run for seven days, the police have recovered videos, electronic devices, cash and weapon, no additional evidence including a purported pen drive are officially recorded, and hence the probe can continue without his further police remand.

 

During the proceedings, Kharat was seen standing with his head bowed, staring at his hands, without displaying emotions or making eye contact with anybody.

 

When the court asked him for his version, he merely said: “I have no knowledge of snakes or tigers, hearing it for the first time. I only visited the temple occasionally during festivals when there were around a 100 people present. I have answered all the questions during the interrogation.”

 

After hearing both sides, the Additional Chief Judicial Magistrate Patil granted extension of Kharat’s custody by five more days till March 29, to enable the SIT probe the remaining angles.

 

Cops bar media

Considering the sensitivity of the sensational case, through Sahyog portal, the SIT has approached social Media like Instagram, YouTube or Facebook to delete or strike down photos/videos that could violate the privacy of Kharat’s victims.


Television channels which telecast such videos have been slapped with notices of warning proceedings under the BNSS Act, Sec. 72(1), after which several news outlets have complied.


Kharat is facing a total eight cases, including five from the victims comprising those in some alleged videos that went viral, one through a victim’s relative and 2 other related matters, which the STI is probing from multiple angles.

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