top of page

By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Humble Virtuoso

Jul 30, 2025
3 min read

Mohammad Rafi’s life offers lessons not just in melody but in grace, grit and reinvention.

 

On July 31, admirers of Mohammad Rafi marked the 45th anniversary of his death. But more than a date on a calendar, it is a moment to remember not just a playback singer who lent his voice to the golden decades of Hindi cinema, but a life that still offers timeless instruction in passion, humility and perseverance.

 

Born on July 24, 1924, in the modest village of Kotla Sultan Singh in Punjab, the young Rafi, affectionately known as ‘Pheeko,’ found his muse in an unexpected place: a wandering fakir whose unamplified voice stirred the village week after week. Rafi began mimicking the fakir’s songs, rehearsing them for hours each day. His pursuit of music was not transactional; it was obsessive. By the time he was a teenager, relatives whispered that he sang as sweetly as the fakir, perhaps more so. The early takeaway is that excellence begins where passion meets purpose - a notion not unlike the Japanese idea of ikigai.

 

The teenager's boldness soon found a stage in Lahore. When K.L. Saigal, the reigning star of Indian music, refused to sing after a power outage cut his microphone, an undaunted Rafi stepped in. For two hours, he held a restless audience spellbound. One impressed listener was music director Shyam Sunder, who promptly cast the young singer in the Punjabi film Gul Baloch. If passion lit the fire, it was initiative that fanned the flame.

 

But Bombay was no easy conquest. The city’s music studios were then ruled by Talat Mehmood, whose refined Urdu and silky voice were seen as the gold standard. Rafi, a rustic Punjabi, was mocked for his diction even by Talat himself. Rafi answered not with barbs but with songs. His breakthrough came under Naushad in Baiju Bawra (1952), after which Talat’s dominance began to wane. The principle here is old but unerring: let your work do the talking.

What followed was nothing short of a musical monarchy. Through the 1950s and ’60s, Rafi became the voice behind nearly every major male star of the day: Dilip Kumar, Dev Anand, Shammi Kapoor, Dharmendra and more. From Chaudhvin Ka Chand to Pyaasa, Rafi demonstrated not just vocal prowess - he could sing across seven octaves - but also a chameleon-like ability to adapt his voice to suit each hero’s on-screen persona. In the language of management, it was a masterclass in customer orientation: success lay in customising the product to fit the user.

 

Yet behind the scenes, Rafi was known for quite the opposite of starry ego. Colleagues recall a man of extraordinary humility. In one telling anecdote, when the young music directors Laxmikant–Pyarelal were struggling, Rafi sang for them for a token fee of one rupee. That song and that gesture helped launch their careers. Many in the industry referred to him as a sant, or saint.

 

But even saints face setbacks. The late 1960s brought with it a tsunami named Rajesh Khanna. With Aradhana (1969), Khanna’s rise was accompanied by a resurgent Kishore Kumar. Soon, Kishore became Khanna’s voice and by default, the preferred choice for producers across the board. Rafi found himself benched. For six months in 1972, he had no new recordings. Some, including Rafi’s daughter-in-law Yasmin Rafi in her memoir My Abba Mohammad Rafi, accused Khanna of pushing Kishore Kumar’s voice not just for himself, but for other actors too.

Wounded, but not defeated, Rafi plotted a comeback. With Naushad’s encouragement, and help from a new generation of composers, he returned to the charts with Teri Galiyon Mein in Hawas (1974). That toehold became a launchpad. By 1977, he had reclaimed his throne with hits in Amar Akbar Anthony, Dharam Veer, and Hum Kisise Kum Nahin. In 1978, he won the National Award for Kya Hua Tera Wada. Even Amitabh Bachchan, long associated with Kishore Kumar, featured Rafi’s vocals in hits like Naseeb and Suhaag.

 

The end came suddenly. On July 31st, 1980, Rafi died of a heart attack at just 55. But his voice remained omnipresent. That year, he topped the popular Binaca Geetmala countdown – a poignant reminder that the audience had never turned away.

 

More than a singer, Rafi was a survivor. His career reads like a parable in resilience. It is proof that one can be cast aside, mocked, even silenced, but never erased if armed with conviction. For every artist, entrepreneur or underdog who has watched the limelight drift elsewhere, Rafi’s journey offers something enduring: that it is never too late to fight back, strike back and win back.


(The writer is a political commentator and a global affairs observer. Views personal.)

Comments


bottom of page