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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

The Madman Who Outsang the Gods

Aug 3, 2025
3 min read

Kishore Kumar was the complete artist. What made him great also made him misunderstood.

Had he lived, Kishore Kumar would have turned 96 on August 4. But the mercurial artist, born Abhas Kumar Ganguly in the dusty town of Khandwa, was never the kind to mark birthdays. The man who sang of solitude often lived it. Though adored by generations of Hindi music lovers, Kishore spent most of his early years being dismissed or simply ignored. He never quite forgave the world for that. And the world never quite figured him out either.


His genius was unmistakable, yet, for years, invisible. As a child, he idolised K.L. Saigal, India’s first superstar singer, to the point of mimicry. That mimicry might have lasted had it not been for the perceptive eye (and ear) of composer S.D. Burman, who visited the Ganguly household where elder brother Ashok Kumar was already a megastar and overheard the young Kishore singing a perfect imitation of Saigal. “Respect others, but develop your own style,” Burman reportedly told him. Kishore obeyed, with a vengeance. After being introduced to yodelling through Western records brought by his brother Anoop from Austria, he locked himself in a room for a week. When he emerged, he could yodel better than the original Tex Morton. That vocal tic - playful, elastic and impossible to imitate - became his signature.


Still, Bollywood was not convinced. Kishore wanted to sing, but the music directors wanted Rafi. He took up acting reluctantly and was quickly typecast as a comic. Even when he acted in films, nine of his own songs were sung by someone else. A young Kishore approached the eminent composer Salil Chowdhury in 1954 and asked to sing. Chowdhury reportedly waved him away and demanded proof of prior recordings. Kishore would later have his revenge. When Chowdhury approached him in 1971 for the film Mere Apne, Kishore made him follow his car through the city for three hours before finally consenting.


His bitterness was not imagined. Biographer Derek Bose writes of a time when Kishore, too poor to own a car, would turn his back at bus stops when passing actors, who frequented his brother’s home, rolled by in fancy vehicles. These slights lingered even after he became a star.


The 1960s were lean years. Though he survived as Dev Anand’s preferred voice, even that pipeline dried up as Dev became choosy with roles. Kishore contemplated returning to Khandwa for good. Then came Aradhana. But even here, he was cautious. Before agreeing to sing for the then-unknown actor, Rajesh Khanna, Kishore insisted on meeting him first. He studied Khanna’s gestures, his mannerisms, the way he used his hands. Then he crafted a vocal persona that fused with Khanna’s screen presence so seamlessly that it created a phenomenon. It was, as one critic wrote, “two bodies, one voice.”


The success was electrifying. Khanna became India’s first true superstar, and Kishore became his voice. The music, much of it composed by R.D. Burman and Laxmikant-Pyarelal, truck like lightning, song after song. Hindi film music entered a new epoch: pre-Aradhana and post-Aradhana. Kishore Kumar had finally arrived, and he would dominate the next decade and a half. From Amitabh Bachchan to Jeetendra, Sanjeev Kumar to Shatrughan Sinha, every male star wanted Kishore’s voice behind their face. Only Dharmendra and Rishi Kapoor held out.


Yet Kishore never quite let go of the sting of earlier rejections. He developed a reputation for eccentricity, often refusing to work unless paid in advance. It was not greed, he insisted, but insurance against being cheated again. The only time he broke this rule was for Rajesh Khanna’s home production AlagAlag, offered as a thank-you to the man who had helped relaunch his career in 1969.


His personal life was equally turbulent. Married four times, most famously to actress Madhubala, Kishore remained emotionally detached from Bombay’s social whirl. In one rare interview with PritishNandy, he admitted he had no friends in the city and instead conversed with his trees, each of which he had named. This only fuelled his reputation for madness. But those close to him knew it masked a deeper loneliness, a bruised idealism never quite healed by fame.


On January 24, 1981, he suffered two heart attacks in one day. Ten days later, discharged from hospital, he recorded a song that now seems like a premonition: Akela gayatha main. It was for Rajput, picturised once again on Rajesh Khanna. Six years later, on October 13, 1987, Kishore Kumar died of a final heart attack. He was just 58.


Eight Filmfare Awards, a nation in thrall and no shortage of imitators. Yet not one matched his range or unpredictability. He was a genius not because he chased perfection, but because he made imperfection divine. To the end, he maintained his favourite mantra: “The world is crazy, not me.” History has sided with him.


(The writer is a political commentator and a global affairs observer. Views personal.)

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