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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

President takes prompt cognizance

Mumbai: President Droupadi Murmu has taken immediate cognizance of a plea pointing at grave insults to the Indian Tricolour (Tiranga) in pubs and hotels, violations to the Flag Code of India, 2002, in the name of celebrating Republic Day and Independence Day. Pune businessman-cum-activist Prafful Sarda had shot off a complaint to the President on Jan. 26 but was surprised to receive a response from her office in less than 72 hours. Under Secretary Lakshmi Maharabooshanam in the President’s...

President takes prompt cognizance

Mumbai: President Droupadi Murmu has taken immediate cognizance of a plea pointing at grave insults to the Indian Tricolour (Tiranga) in pubs and hotels, violations to the Flag Code of India, 2002, in the name of celebrating Republic Day and Independence Day. Pune businessman-cum-activist Prafful Sarda had shot off a complaint to the President on Jan. 26 but was surprised to receive a response from her office in less than 72 hours. Under Secretary Lakshmi Maharabooshanam in the President’s Secretariat at Rashtrapati Bhavan, replied to Sarda on forwarding his complaint to the Ministry of Home Affairs for necessary action. It further stated that action taken in the matter must be conveyed directly to Sarda. “It’s a pleasant surprise indeed that the President has taken serious note of the issue of insults to the National Flag at night-clubs, pubs, lounges, sports bars and other places all over the country. The blatant mishandling of the National Flag also violates the specially laid-down provisions of the Flag Code of India,” said Sarda. He pointed out that the Tricolor is a sacred symbol and not a ‘commercial prop’ for entertainment purposes to be used by artists without disregard for the rules. “There are multiple videos, reels or photos available on social media… It's painful to view how the National Flag is being grossly misused, disrespected and even displayed at late nights or early morning hours, flouting the rules,” Sarda said. The more worrisome aspect is that such transgressions are occurring openly, repeatedly and apparently without any apprehensions for the potential consequences. This indicates serious lapses in the enforcement and supervision, but such unchecked abuse could portend dangerous signals that national symbols can be ‘trivialized and traded for profits’. He urged the President to direct the issue of stringent written guidelines with circular to all such private or commercial outlets on mandatory compliance with the Flag Code of India, conduct special awareness drives, surprise checks on such venues and regular inspections to curb the misuse of the Tricolour. Flag Code of India, 2002 Perturbed over the “perceptible lack of awareness” not only among the masses but also governmental agencies with regard to the laws, practices and conventions for displaying the National Flag as per the Emblems and Names (Prevention of Improper Use) Act, 1950 and the Prevention of Insults to National Honour Act, 1971, the centre had brought out the detailed 25-page Flag Code of India, 2002. The Flag Code of India has minute guidelines on the display of the Tricolour, the happy occasions when it flies high, or the sad times when it is at half-mast, the privileged dignitaries who are entitled to display it on their vehicles, etc. Certain violations attract hefty fines and/or imprisonment till three years.

India Inc’s Reinvention Moment

As confidence soars among Indian CEOs, the call is increasingly for a transformation built on talent, technology and trust.

Indian corporate boardrooms are abuzz with optimism. After years of weathering global uncertainty, India’s business leaders have entered 2025 with a rare mix of bullish ambition and sober realism. A striking 90 percent of CEOs polled across multiple surveys, from PwC to EY-Parthenon, expect stronger revenue and profitability this year. Yet most also concede that without radical transformation, their business models may not survive the decade.


Such confidence, tempered by caution, is distinctively Indian. While executives in Europe and North America fret over inflation, war and fragmentation, their Indian counterparts are preparing to grow boldly and, most crucially, responsibly. For India Inc., the mantra is shifting from scale to substance. It is not just how to grow, but how to grow sustainably, inclusively and smartly.


Technology is top of the agenda. More than 85 percent of Indian CEOs plan to ramp up investment in artificial intelligence (AI) and data analytics this year by outpacing their global peers. But what sets India apart is its twin focus in not just buying technology, but building the people to wield it. Indian firms are launching in-house AI certification programs and partnering with edtech startups to upskill employees en masse. The emergence of the Chief AI Officer (CAIO) role in banks and retail giants signals that Indian businesses are integrating AI deep into their operational DNA.


That commitment to talent runs deeper still. 93 percent of Indian CEOs plan to expand headcount in the next three years, even as global layoffs make headlines. The focus is not merely on hiring, but on nurturing. Internal ‘gig’ platforms, already in play in several tech firms, allow employees to moonlight on projects across teams, gaining fresh skills and wider exposure. Career growth is becoming less a ladder and more a lattice.


Indeed, Indian executives are embracing a more human-centered approach to leadership. Rather than command-and-control, leaders are expected to enable, empathize and empower. A new management ethos is emerging – one that is rooted in service, resilience and cultural fluency. For instance, return-to-office policies are being nudged with incentives rather than mandates.


But optimism cannot be allowed to breed complacency. Nearly half of Indian CEOs now concede that their firms won’t be viable by 2035 without overhauling core business models. The most forward-thinking leaders are taking this seriously by setting aside 5–10 percent of annual budgets for bold digital-first offerings, subscription models and partnerships with startups. Tata Consumer Products, for example, has pioneered co-creation labs that bring customers directly into the innovation process.


Cost efficiency, too, is getting a rethink. Not through across-the-board austerity, but with precision and purpose. Indian conglomerates are adopting ‘zero-based’ reviews by resetting budget assumptions every 12–18 months to free up capital for growth engines like digital platforms and innovation labs. Blanket cost-cutting is out; value-based prioritisation is in.


Environmental, social and governance (ESG) metrics are no longer a corporate afterthought. Though less than half of Indian companies have fully integrated climate risks into strategic planning, early adopters are already seeing returns in customer loyalty, lower financing costs and a better employer brand. Companies like Infosys and Mahindra are pioneering ‘green academies’ to train middle managers in sustainability leadership.


ESG, in the Indian context, is also a storytelling opportunity. Firms are moving beyond jargon-filled sustainability reports, instead weaving climate and equity narratives into brand identity.


The best Indian companies are adopting a new tempo. Annual strategies are giving way to rolling plans with quarterly pivots and constant course correction. Leadership itself is becoming more agile and increasingly marked by quick experiments, real-time listening and a willingness to fail forward. AI, ESG and talent development are not seen as parallel tracks, but converging currents in a single transformation stream.


As the CEO of AssessPro and author of the TalentPulse agenda for 2025, I have argued that India’s next leap will not come from chasing growth alone. It will come from cultivating future-ready leaders, by embedding AI into the core of business strategy and treating ESG not as a box to tick but a reason to exist.


That may sound lofty. But with India projected to be the third-largest economy by the end of the decade, the stakes are too high for incrementalism. In a world where agility trumps scale and resilience rivals profit, India Inc. has a rare chance to not just keep up but lead gloriously.


(The writer is a leadership development specialist, author and CEO of AssessPro, with a rich experience in transforming talent into tangible impact. Views personal.)

194 Comments


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