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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Maharashtra’s Healthcare Progress Amidst Challenges

Updated: Oct 22, 2024

Healthcare

PM Modi’s inauguration of 10 government medical colleges in Maharashtra increased the total from 28 to 63 in a decade. While this improves healthcare access, there’s more than meets the eye in health infrastructure development.


In an emerging economy like India, the health sector’s performance is often suboptimal due to an increased burden of factors like underdevelopment, political instability, weak institutions, inadequately developed social sectors, scarcity of resources, and marked social inequalities. Though huge budget outlays have been made by the government under ambitious social sector schemes like the National Rural Health Mission, accessibility of low-cost healthcare continues to elude many.


Healthcare accessibility is a multifaceted issue. It is not just about whether there’s a hospital or clinic nearby or if a person has health insurance. It encompasses a spectrum of barriers that can prevent people from receiving the care they need and deserve.


Geographical barriers can create significant difficulties, especially in rural and remote areas where healthcare services might be miles away. Transportation can be a hurdle in these cases, particularly for those with chronic conditions requiring frequent visits. Financial barriers, too, are a major issue. Even with insurance, the co-pay cost, prescriptions, and treatments can be prohibitive. For those without insurance, the situation is even more daunting. More than these two, cultural and linguistic barriers are sometimes a major barrier to accessible healthcare. Because such barriers can affect patient-provider communication, resulting in less effective care. This could mean a language difference, but it could also involve cultural beliefs about health and healing that diverge from Western medicine. Last but not least; health literacy, i.e. the ability to understand and use health Information to make decisions is a barrier that often goes unnoticed. Without it, people might struggle to navigate healthcare systems, understand their health conditions, or adhere to treatment plans.


With this backdrop, one must look at the recent spread of healthcare infrastructure in Maharashtra. It has a well-developed health infrastructure with a three-tier system to provide comprehensive health services, especially in rural areas. Maharashtra has implemented various national and state-level programmes and schemes to foster holistic development. The current healthcare infrastructure of the state has 10,580 sub-centres, 40 mobile medical units, 1,811 primary health centres (PHCs), 387 rural hospitals, 25 sub-district hospitals (100 beds), 56 sub-district hospitals (50 beds), 4 general hospitals, 1 other hospital, 23 district hospitals, 2 super speciality hospitals, 4 mental health institutes, 11 women hospitals, 4 TB hospitals, and 7 health & family welfare training institutions. With the newly added physical infrastructure, the state will soon have one of the best healthcare facilities. But that is just one aspect of it. To make healthcare accessible, the Public Health Department of the Maharashtra government has implemented information and communications technology (ICT) projects.


With low-cost innovation, cheap mobile handsets, and more ‘inclusive’ solutions filling in crucial gaps in health information and access, technology has the potential to grow capacity in this sector tremendously. Under the e-Governance ambit, the public health department has developed multiple applications catering to its internal needs. The department also focused on providing various citizen-centric services, and employee-centric services aiding all employees and citizens towards a more channelled, informative, and processed approach. The department’s primary focus was on these five pillars: human resource management, hospitals and medicines, communication, administration, and citizen-centric.


When the decision-makers started working on a solution, they realised the problems were manifold. Some of them were difficulty in tracking expenditure on schemes and programmes; absence of information related to physical assets; brick-and-mortar infrastructure gaps; capacity building; training of health professionals who are ICT-illiterate; and the lack of primary healthcare staff; lack of concrete information about the deployment of medical staff. Due to data collection occurring at various levels and frequencies in real-time, consolidated information was unavailable, and there were issues of duplicity, no effective management of demand and distribution of drugs, no effective management of patient care and medical records, a lack of standardisation in architecture, data standards, disease, and service codes, etc. When efforts to address these challenges began, the goals were to improve the department’s internal efficiency, enhance transparency, provide cost-effective, efficient, and secure services to citizens, and empower the general public.


The reforms began with administration-centric projects that included a biometric attendance system, e-files, and the implementation of the NRHM e-office. Development of applications for tracking mother and child, citizen-centric measures such as creating software to help people track the availability of doctors, ASHA search, schemes like Aamchi Mulgi, and SADM – Disability Software formed the advanced steps. Measures on the communications front like health advisory call centres and the development of pull SMS systems for hospitals, PHCs, school health, and Mobile Medical units, have formed a strong base to make healthcare services accessible to all in the state.

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