Maharashtra's Tourism Emerging Beyond Metros
- Mohit Kamboj

- Jun 18
- 3 min read

For decades, Maharashtra’s tourism narrative has largely orbited around the charisma of Mumbai and the cultural depth of Pune. These urban icons, though integral to the state’s identity, have often overshadowed a richer, more diverse tourism story quietly unfolding across its hinterlands. But times are changing. Maharashtra is shedding its metro-centric image and emerging as a mosaic of experiences, natural, spiritual, cultural and rural, that appeal to both the curious traveller and the conscious explorer.
Rediscovering the Deccan
Take Nashik, for instance, a city once synonymous with pilgrimages, now reinvented as India’s wine capital. With sprawling vineyards, sophisticated tasting rooms, and the internationally acclaimed SulaFest, Nashik has blended devotion and indulgence with finesse. What was once a spiritual detour is now a weekend destination for urbanites seeking both divine blessings and fine wine.
Similarly, Kolhapur is finally stepping out of the shadows of its more prominent neighbours. Famed for its Maratha legacy, architectural marvels, fiery cuisine and the globally coveted Kolhapuri chappals, the city is emerging as a heritage and handicrafts hotspot. It exemplifies how cultural preservation, when thoughtfully integrated with tourism, can create a meaningful visitor experience while boosting the local economy.
Rural Renaissance
Venture into the Sahyadris, and you will find some of Maharashtra’s best-kept secrets. Satara, Ratnagiri, Sindhudurg, and their neighbouring districts are evolving into eco-tourism havens. The Kaas Plateau, a seasonal wonderland of endemic flowers, draws nature lovers during the monsoon. Trekking trails, hidden waterfalls and nature homestays are not just drawing tourists, they are empowering local communities through sustainable tourism models.
Agro-tourism is also finding strong footing. Be it picking strawberries in Mahabaleshwar, wandering through mango orchards in Konkan or harvesting rice with farmers in Raigad, visitors are increasingly seeking grounded, rural experiences over luxury resorts. These immersive engagements offer an authenticity that commercial tourism often lacks, allowing travellers to participate in the life of the land rather than just observe it.
Infrastructure: Unlocking Hidden Horizons
Infrastructure is the great enabler of Maharashtra’s tourism expansion. Projects like the Hinduhrudaysamrat Balasaheb Thackeray Maharashtra Samruddhi Mahamarg are knitting together urban centres with lesser-known destinations, transforming accessibility across the state. New airports in Shirdi, Nanded and expanding connectivity in tier-2 cities are opening up heritage and pilgrimage circuits to a broader audience.
Meanwhile, improved facilities along the Konkan coast and enhanced rail connectivity through the Konkan Railway have made previously remote beaches like Tarkarli and Harihareshwar accessible. These coastal gems offer the allure of Goa, minus the commercialisation, crowds and inflated costs, making them perfect for travellers seeking solitude and scenic beauty.
Tourism as an Economic Engine
What’s truly setting Maharashtra apart is its shift in mindset, from tourism as a supplement to tourism as strategy. The Maharashtra Tourism Policy, 2021 is an ambitious step towards unlocking the full potential of the sector. By promoting theme-based circuits, fort trails, wellness retreats, religious pilgrimages and cultural corridors, the state is crafting a holistic tourism ecosystem.
Importantly, this strategy goes beyond attracting footfall. It focuses on equitable distribution of tourism wealth, encouraging micro-entrepreneurship and empowering local artisans, guides, transport operators and homestay hosts. In a state as socio-economically diverse as Maharashtra, this decentralised tourism model is not just desirable, it’s essential.
The Maharashtra We Must Now See
Today’s Maharashtra is a tapestry woven from its many threads: the ancient rock-cut caves of Ajanta and Ellora, the windswept peaks of Raigad Fort, the spiritual sanctity of Trimbakeshwar, the tribal artistry of Melghat, and the unexplored serenity of Vengurla’s shores. These places don’t just exist but they tell stories, echo histories and offer moments of connection that no metro skyline can replicate.
It’s time we look beyond the glitter of Marine Drive and the bustle of Koregaon Park. Maharashtra is not just a state on the map, it’s an evolving continent of experiences. The future of tourism here isn’t about building new attractions but about spotlighting what’s already there, authentic, rooted and ready to be discovered. As India steps into a new era of domestic exploration, Maharashtra stands poised as a tourism powerhouse for the mindful, modern traveller.
(The writer is an entrepreneur, and philanthropist. Views personal.)




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