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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard. Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need...

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard. Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need to push further. I admired it. That drive is what builds companies. But what stayed with me was something quieter. He mentioned that in a year when he earned less, he wasn’t in the best place mentally. The dip was not dramatic, but the emotional impact was. It made him feel as though he had slipped backwards — not just in revenue, but in identity. And that is the hidden pressure many founders carry today. For ambitious entrepreneurs, money can begin to feel like a sugar rush: a powerful high that fuels confidence and urgency. When numbers rise, everything feels possible. When they fall, even slightly, it creates unease. The chase becomes endless — not because wanting more is wrong, but because money alone is an unstable anchor. This is where personal branding becomes not a luxury, but a necessity. Many founders assume personal branding is about visibility—posting more, being active online, and becoming “known”. But at serious levels of business, personal branding is far more strategic. It is the reputation that holds when numbers fluctuate. It is the trust that remains even when the market shifts. It is the identity people associate with you beyond a financial year. Because here is what founders eventually learn: revenue is not the only currency in the room. Influence is. In boardrooms, partnerships, investor conversations, and premium client decisions, people don’t only buy the company. They buy the founder’s clarity, credibility, and presence. They buy what your name signals before you even speak. A founder with a strong personal brand does not become fragile when income dips. Their positioning remains steady. Their value is not reduced to quarterly performance. They are trusted for how they think, how they lead, and what they consistently represent. This is what separates short-term success from long-term authority. Without personal branding, founders often fall into an exhausting pattern: constantly proving, constantly chasing, constantly needing the next win to feel secure. With it, something shifts. Opportunities begin to come through reputation, not pursuit. Clients stay for trust, not just delivery. Partnerships form because of alignment, not convenience. Most importantly, personal branding gives founders emotional stability alongside ambition. It reminds them that their worth is not transactional. It is reputational. Money can rise and fall. Markets change. Industries evolve. But a personal brand — built with intention — creates continuity. It allows you to grow without feeling that every slower year is a personal failure. The founders who build lasting legacies are not always the ones who earn the fastest. They are the ones who become unforgettable for the right reasons. Not because they are loud, but because they are anchored. Not because they show everything, but because they signal something consistent: trust, excellence, leadership. In the years ahead, the market will reward founders who are not only wealthy but also respected. Not only successful, but credible. Not only ambitious but also deeply positioned. Because money can be made again. But reputation takes time. If you resonate with this — if you feel the pressure of constantly needing the next financial high. — It may be time to build something deeper: a personal brand that stabilises your success and scales your influence. You can book a free consultation call with me here: https://sprect.com/pro/divyaaadvaani. Not as a pitch, but as a conversation about building a brand that holds – even when the numbers fluctuate. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

MRIDC speeds up Elphinstone ROB, completion in Sep

Mumbai: Come Ganeshotsav, Mumbai is poised to get an eye-catching landmark – the ambitious Elphinstone Double-Decker Road Overbridge, being fast-tracked to provide a key link to the Sewri-Worli Elevated Corridor and Atal Setu, officials said.


The double-decker ROB, will dramatically arise by Sep. 2026 from the ashes of the 112-year-old British-era Elphinstone Bridge that is being demolished since Oct. 225 after it outlived its utility.


The swank double-decker coming up in its place will be a decisive leap in urban mobility for the country’s commercial capital, with hopes to unclog it's perpetually-jammed arterial routes while seamlessly connecting Mumbai to expanding eastern waterfront besides residential and commercial complexes in the region.


Being built by the Maharashtra Road Infrastructure Development Corporation (MSRIDC) Ltd. at a cost of a little over Rs. 167-cr, hectic work is on to demolish the old bridge, built in 1913 that connected Prabhadevi-Parel.


Giant cranes at work

The precision engineering of the work involves two gigantic 800-tonne cranes which are deployed to lift and remove the massive sections of the old razed structure. This challenging yet delicate operation is being carried on live railway lines without disrupting the Mumbai lifelines of the Central Railway and Western Railway corridors, thanks to meticulous planning and coordination, said an official.


The new double-decker ROB will not merely replace the old bridge, but is set to redefine connectivity in the region. Spanning 132 metres across the two busy railway lines, described as a ‘rare and technically complex achievement in a dense urban terrain’ like south Mumbai.


The bridge’s twin-level configuration is custom-engineered for efficiency for both commuters and pedestrians and traffic movement.


To boost people-traffic pace

The lower deck will have a 2+2 lanes plus a footpath, to ensure continued east-west access for the local commuters or pedestrians, while the 2+2 lanes upper deck minus the public walkway, would provide a crucial artery of the Sewri-Worli Elevated Corridor, affording a swift, signal-free link to the iconic Mumbai Trans Harbour Link and onwards.


This would enable a much faster access to Navi Mumbai and beyond, reduced vehicular congestion at various points while opening up a new spine of regional connectivity and growth.


The double-decker bridge is engineered with a robust ‘Open Web Girder’ superstructure - a design suited to heavy railway crossings – with an eye on long-term durability and future capacity. “It reflects a broader shift in infrastructure thinking: building upward where horizontal expansion is no longer feasible,” said an official.


Game-changer for Mumbai traffic

He said that the Sewri-Worli Elevated Corridor itself is itself envisioned as a game-changer for Mumbai’s east-west mobility, easing pressure on overburdened roads and integrating with larger transport networks that are reshaping the city and the bustling Mumbai Metropolitan Region (MMR).


“With a seamless link to the MTHL (Atal Setu), the corridor will boost the city’s strategic push towards decongestion, economic expansion and overall development of the surroundings,” said the official, as the project races to catch the Sep. 2026 deadline.


A joint-venture of Maharashtra government and the Ministry of Railways, MahaRail is entrusted with accelerating rail and road infrastructure in the state, eliminate level-crossings to enhance safety, streamline rail-and-road traffic, and is executing several new railway lines, ROBs, RUBs, subways and flyovers.

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