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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Space That Speaks

Some people step too close without realising it. Others recoil the moment we enter their personal space. In boardrooms, cafeterias, client meetings or even casual workplace conversations, the invisible boundary between comfort and discomfort is crossed more often than we admit. And every time it happens, something subtle but significant shifts. A colleague feels disrespected. A client feels pushed. A partner silently withdraws. Space may be unseen, but its consequences are very real —...

The Space That Speaks

Some people step too close without realising it. Others recoil the moment we enter their personal space. In boardrooms, cafeterias, client meetings or even casual workplace conversations, the invisible boundary between comfort and discomfort is crossed more often than we admit. And every time it happens, something subtle but significant shifts. A colleague feels disrespected. A client feels pushed. A partner silently withdraws. Space may be unseen, but its consequences are very real — especially in today’s workplace, where one misread signal can erode trust faster than any spoken mistake.   A few months ago, a mid-sized consulting firm approached me with a puzzling problem. Their young team was technically brilliant, but client retention had dropped sharply. After observing a few interactions, the issue became obvious: enthusiastic associates were unknowingly leaning too close, interrupting personal bubbles, and making global clients uncomfortable. Nothing was ill-intentioned — just unaware. Yet that small behavioural gap had created a Rs 1.6 crore revenue leakage over the year. Once we worked on spatial awareness, presence and non-verbal communication, the same team rebuilt client confidence and closed three major renewals within a quarter.   This is why personal space is not a “soft” concept. It is strategy. It is reputation. It is a non-negotiable part of personal branding.   When people think of personal branding, they imagine polished LinkedIn profiles or impressive introductions. But the truth is simpler and deeper: your personal brand is your behaviour. It’s the distance you maintain, the respect you signal, the safety you create for others in a conversation. Space is communication — silent but powerful. When you don’t understand where your boundary ends and where someone else’s begins, your interactions unintentionally send the message that you lack awareness, sensitivity or professionalism. For a leader, this can appear as dominance. For a young executive, it can appear as insecurity or over-eagerness. For a business owner, it can cost trust and business.   Modern workplaces are more global and more culturally diverse than ever before. In India alone, teams now collaborate daily with counterparts from the UK, Europe, Southeast Asia, the Middle East and the US — each with very different expectations of proximity. What feels friendly to one culture feels intrusive to another. When employees are not trained to navigate these subtle differences, the company brand is what ultimately suffers.   And here’s the truth companies often overlook: you cannot build a strong organisational brand without strong individual brands inside it. When employees understand boundaries — emotional, verbal and physical — they communicate with clarity, empathy and confidence. They carry themselves with the ease that clients trust. They handle negotiations better. They build relationships faster. They close deals without friction. The company’s culture becomes more respectful, more refined and more reliable.   I’ve seen it repeatedly while working with founders, leadership teams and fast-growing organisations: the fastest way to elevate a company’s external image is to elevate the personal brand of the people representing it. Not through scripted behaviour but through awareness — especially in the small, often ignored details like space, body language and non-verbal cues.   These details decide whether your teams come across as polished or unprepared, mindful or careless, leadership-ready or still learning.   If any of this feels familiar — a slightly awkward handshake, a colleague who stands too close, a new executive who unintentionally intimidates a client — it’s more than a social inconvenience. It’s a branding issue. And one that’s entirely fixable.   Because when people feel respected in your presence, they trust you. When they trust you, they listen. And when they listen, they say yes more often — to ideas, partnerships, renewals and opportunities.   If you’re a business leader who wants your teams to communicate with maturity, presence and global sensitivity, you can reach out for a complimentary consultation call here : https://sprect.com/pro/divyaaadvaani Strong personal brands build strong company brands. And it all begins with something as simple, as silent and as powerful as space. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Municipal Wars, Statewide Stakes

The Supreme Court’s verdict jolts Maharashtra into election mode, turning the delayed civic polls into a decisive test of power, pride and survival.

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The Supreme Court has finally cleared the way for the long-delayed local body, municipal corporation and nagar panchayat elections in Maharashtra. With the court firmly stating that the remaining elections must be held without breaching the 50 percent reservation limit, the long-standing deadlock has ended. This verdict now pushes all political parties into immediate campaign mode, setting off one of the most important grassroots elections the state will witness in recent years.


The Supreme Court’s ruling has drawn a firm line under months of legal fog. A tangle of petitions before the Bombay High Court and the apex court had cast doubt on reservation arrangements, voter-list revisions and the basic fairness of the electoral timetable.


Of all the contenders, the ruling Bharatiya Janata Party (BJP) appears to have a head start. Even before the verdict was announced, the BJP had been in full-time election mode. Senior leaders, district-level workers and booth committees have been active for several months, constantly engaging with voters and preparing for the grassroots contest.


For the BJP, however, this election is not only about winning local bodies. It is also important for the party’s internal leadership dynamics. Chief Minister Devendra Fadnavis is seen as the driving force behind the party’s strategy across urban and semi-urban regions. A strong performance in these elections will help him reinforce his position within the party and the Mahayuti alliance.


Veiled signals

There is also political chatter about whether Fadnavis needs these victories to send a signal both to the BJP high command in Delhi and to alliance partners in Maharashtra. If the BJP manages to dominate municipal corporations, nagar parishads and zilla parishads, Fadnavis’ leadership will receive a major boost. This will also strengthen his political position at the state level, especially at a time when internal differences within the Mahayuti alliance have occasionally surfaced.


For Deputy Chief Minister Eknath Shinde and his Shiv Sena, this election cycle is equally significant. The Shinde-led government had claimed strong support for welfare schemes such as the Ladki Bahin Yojana, which many of his followers believe played a major role in the alliance’s win in the 2024 Maharashtra Assembly election. Some within the Shinde camp even feel that the scheme gave the alliance the push it needed, and that the credit should largely be attributed to the former Chief Minister.


This has quietly created a sense of competition between the Shinde and Fadnavis camps. Political observers have noted that the increased proximity between Fadnavis and Deputy Chief Minister Ajit Pawar is being watched closely by the Shinde group. 


In this combustible environment, Shinde will be under pressure to ensure that his faction performs well in these local elections. Controlling key municipal bodies, especially in the Mumbai Metropolitan Region, will allow him to show that his leadership remains strong at both administrative and political levels. A good performance will help him balance internal pressures and assert his role within the Mahayuti alliance.


In the Opposition MVA side, the polls will decide the fate of Uddhav Thackeray’s Shiv Sena (UBT). These elections will demonstrate whether the party can retain itstraditional urban base after the 2022 Shiv Sena split. Municipal corporations like Mumbai,Thane, Nashik and Pune have historically been Sena strongholds, and losingthese would significantly weaken the party’s political influence.


A major challenge for the Sena (UBT) is the weakening of its ground-levelorganisation. Many of its earlier aggressive, street-ready workers are no longer active in the same way. The party now has several experienced leaders but few mass mobilisers. In a local election where booth-levelstrength matters more than speeches or rallies, this gap could create difficulties.


The recent meeting between Uddhav Thackeray and his cousin Raj Thackeray, which drew significant media attention, is being seen as an attempt to improve coordination and reduce friction over seat-sharing. However, political analysts believe that the meeting might benefit Raj Thackeray more than Uddhav. In this reunion, public sympathy seems to be moving toward Raj, who is still associatedwith the early, energetic style that defined the undivided Shiv Sena.


Existential crisis

Uddhav now faces the challenge of protecting his base within the Maha VikasAghadi (MVA) alliance and maintaining his influence across the state. For him, these polls are an existential affair.


Among all the political leaders in Maharashtra, Raj Thackeray appears to havegained the most attention in recent months. The Maharashtra Navnirman Sena (MNS) chief has taken up issues that have struck a chord with Marathi voters, including concerns about the voter list, mismanagement in civic systems, and Marathi pride. 


His meeting with Uddhav was seen as a canny political move. The MNS still has a solid base of loyal and energetic workers who could be activated again through these symbolic moves.


If Raj Thackeray manages to convert this regained visibility into actual votes, especially in Mumbai, Nashik, Thane and Pune, the MNS could find itself back in the political game in a meaningful way. The poll results will reveal whether Raj’s renewed political engagement translates into ground support.


Sharad Pawar continues to be one of the most influential political minds in Maharashtra. Even at this stage, he remains central to the opposition space. In recent remarks, he raised concerns about attempts to attract voters with money, signalling his willingness to bring ethical issues into the political narrative.


He has also been meeting leaders across parties, keeping all options open. Political reports suggest that he may be exploring the idea of a limited understanding with Ajit Pawar for these elections. Pawar has always been known for unexpected strategic moves, referred to as his ‘dhakkatantra’ (‘push politics’).


With the Supreme Court removing the last legal barrier, the state now plunges into a keenly-fought local bodies’ election. These polls will not only decide who controls municipal corporations and panchayats but who influences Maharashtra's political atmosphere in the near future.


(The writer is a political observer. Views personal.)

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