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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Price of Presence

In a world where wealth often speaks louder than wisdom, the quiet ones are rarely heard. We live in times where confidence can be mistaken for competence, and money can masquerade as merit. I’ve often observed two kinds of people — those who silently observe and add value in subtle ways, and those who walk into the room believing their wealth gives them the right to dictate its energy. The truth is uncomfortable, but undeniable: power dynamics often overshadow potential. Opportunities are...

The Price of Presence

In a world where wealth often speaks louder than wisdom, the quiet ones are rarely heard. We live in times where confidence can be mistaken for competence, and money can masquerade as merit. I’ve often observed two kinds of people — those who silently observe and add value in subtle ways, and those who walk into the room believing their wealth gives them the right to dictate its energy.
The truth is uncomfortable, but undeniable: power dynamics often overshadow potential. Opportunities are lost not because someone lacked talent, but because they lacked the perceived stature to stand beside the powerful. Relationships, too, are often dictated by who can afford to take control — emotionally or financially. It’s unfair, yes. But it’s also reality. Yet, there’s a powerful equalizer that doesn’t require deep pockets — it requires presence. Your personal brandis the bridge between how the world sees you and how you deserve to be seen. In boardrooms, at business dinners, or even across social media platforms, perception often becomes your greatest currency. The quiet observer, when strategically positioned, can outshine even the loudest voice in the room — because credibility, once built, cannot be bought. Personal branding is not about pretending to be rich or powerful.It’s about communicating your value so clearly that people feel your influence even before you speak. It’s about creating an aura of assurance — that mix of confidence, clarity, and authenticity that makes people stop and pay attention. Think of it this way: If money buys luxury, presence earns loyalty. If wealth opens doors, branding makes people hold them open for you. In the business world, many talented founders and professionals lose visibility simply because they underestimate the power of perception. They believe results should speak for themselves — but results need a microphone, and that microphone is your brand. I’ve worked with business owners who had remarkable ideas but struggled to attract investors, partners, or clients. Not because their work lacked substance — but because their presence didn’t reflect their potential. Once they refined their personal brand — their communication, digital footprint, and executive presence — things shifted almost instantly. Suddenly, they were seen, heard, and remembered. That’s the true price of presence — it demands intentionality, but it rewards you exponentially. Because in today’s world, the question is no longer “What do you do?” but “Why should we listen to you?” And that answer lies in your brand — how you show up, how you carry yourself, and how you communicate your worth. Money may give temporary advantage, but your presence gives you permanent influence. If you’ve ever felt overlooked, undervalued, or overshadowed — it’s not a lack of capability, it’s a lack of clarity in how your value is positioned. And that’s something you can change starting today. After all, people don’t pay for what you do. They pay for who you are when you do it. Many successful business owners I’ve worked with have realised that building a strong personal brand isn’t vanity — it’s strategy. If you’re ready to stop blending in and start standing out, now’s the time to act. Book a free discovery call with me today and discover how a powerful personal brand can help you attract clients, build authority, and open doors that money alone never could. Because in business, your brand is the one investment that pays dividends long after the deal is done — it’s the smartest business strategy you can invest in. In order for you to book your free discovery call, you could type the following link in your browser and select an available time slot. The link is mentioned below: https://sprect.com/pro/divyaaadvaani (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Papa’s Pari in Fray

Papa’s Pari in Fray

Former Chief Minister Ashok Chavan’s daughter Shreejaya is all set to contest the upcoming Assembly election from Bhokar constituency of Nanded district on a BJP ticket. Now it needs to be seen whether she takes ahead the legacy of her grandfather.


Born in 1992, Shreejaya is a lawyer by profession. She has been helping her father in managing his political office for quite some time now. She came to limelight when she walked a substantially good distance with Congress leader Rahul Gandhi during Bharat Jodo Yatra.


She was behind the show of strength that her father displayed during the Yatra a couple of years back before joining the BJP. It was a social media post by her father that is considered to have brought her forth as his probable political successor back then. With announcement of her candidature today the speculations have gained momentum.


Born and brought up in the family of Union ministers and Chief Ministers, Shreejaya never had a groups of friends like other kids of her age would have. She misses the thing even today. However, she learnt to fill the gap by making friends with technology and animals at a very young age. Though she is a lawyer by education she has a good sense of technology and several ideas about how it can be engaged for the betterment of the people and to communicate with the people.


It was this friendship of her with the technology that led her to launch ‘Ashok Chavan Seva Setu’, a telephone-based platform to resolve issues concerning people for which they often run to the politician. She conceived the idea and launched the service while her father was the guardian minister of the Nanded district. Her tech-savvy-ness was also instrumental in starting the Namaste Nanded digital platform which has over 1,25,000 followers on Instagram from her home district.


Though her schooling and college education happened primarily in Mumbai, she never lost her touch with Nanded. In fact, she has systematically nurtured the connect over past few years by taking interest in management of the Kusum Mahotsav and the Sangeet Shankar Darbar – the two festivals started by her family in memory her of her grandparents. While the musical program in memory of late Shankarrao Chavan attracts the ace talent in the field of music every year, the festival in memory of Shreejaya’s grandmother Kusumtai is dedicated to women’s empowerment and attracts a host of women’s self-help groups from the region.


Shreejaya has seen sharp twists and turns of the politics at a very early stage in her life and it is said that it was she who encouraged her father to stand up again and fight after his defeat in 2019 election.

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