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By:

Rashmi Kulkarni

23 March 2025 at 2:58:52 pm

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People...

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People resist loss, not improvement. Week 3: Status quo wins when your new way is harder. Week 4 is the next problem: even when your idea is good and even when it is easy, it can still fail because people don’t move together. One team starts. Another team waits. One person follows. Another person quietly returns to the old way. So, the old normal comes back … not because your idea was wrong, but because your new normal never became normal. Which Seat? • Inherited : people expect direction, but they only shift when they see what you consistently protect. • Hired : people wait for proof “Is this just a corporate habit you’ll drop in a month?” • Promoted : people watch whether you stay consistent under pressure. Now here’s the useful idea from Thomas Schelling: a “focal point”. Don’t worry about the term. In simple words, it means: you don’t need everyone convinced. You need one clear anchor that everyone can align around. In a legacy MSME, that anchor is rarely a policy document. It’s not a rollout email. It’s a ritual. Why Rituals? These firms run on informal rules, relationships, memory, and quick calls. That flexibility keeps work moving, but it also makes change socially risky. Even supportive people hesitate because they’re thinking: “If I follow this and others don’t, I’ll look foolish.” “If I share real numbers, will I become the target?” “If I push this new flow, will I upset a senior person?” “If I do it properly, will it slow me down?” When people feel that risk, they wait. And waiting is how the status quo survives. A focal ritual breaks the waiting. It sends one clean signal: “This is real. This is how we work now.” Focal Ritual It’s a short, fixed review that repeats with the same format. For example: a weekly scoreboard review (15 minutes) a daily dispatch huddle (10 minutes) a fixed purchase-approval window (cutoff + queue) The meeting isn’t the magic. The repetition is. When it repeats without drama, it becomes believable. When it becomes believable, people start syncing to it, even the ones who were unsure. Common Mistake New leaders enter with energy and pressure: “show impact”. So they try to fix reporting, planning, quality, procurement, digitization … everything. The result is predictable. People don’t know what is truly “must follow”. So everything becomes “optional”. They do a little of each, and nothing holds. If you want change to stick, pick one focal ritual and make it sacred. Not forever. Just long enough for the bell to become the bell. Field Test Step 1 : Pick one pain area that creates daily chaos: delayed dispatch, pending purchase approvals, rework, overdue collections. Step 2 : Set the ritual: Fixed time, fixed duration (15 minutes). One scoreboard (one page, one screen). Same three questions every time: – What moved since last time? – What is stuck and why? – What decision is needed today? One owner who closes the loop (decisions + due dates). Step 3 : Protect it for 8 weeks. Don’t cancel because you’re busy. Don’t skip because a VIP came. Don’t “postpone once” because someone complained. I’ve seen a simple weekly dispatch scoreboard die this exact way. Week one was sharp. By week three, it got pushed “just this once” because someone had a client visit. Week four, it moved again for “urgent work”. After that, nobody took it seriously. The old follow-ups returned, and the leader was back to chasing people daily. The first casual cancellation tells the system: “This was a phase”. And the old normal returns fast. One Warning Don’t turn the ritual into policing. If it becomes humiliation, people will hide information. If it becomes shouting, people will stop speaking. If it becomes a lecture, people will mentally leave. Keep it calm. Keep it consistent. Keep it useful. A bell doesn’t shout. It just rings. (The author is Co-founder at PPS Consulting and a business operations advisor. She helps businesses across sectors and geographies improve execution through global best practices. She could be reached at rashmi@ppsconsulting.biz)

Phantom Votes

Congress scion Rahul Gandhi’s reckless allegations of ‘vote chori’ is a hackneyed spectacle by now. Detractors say his latest spectacle with respect to the Haryana Assembly election smacks of political desperation. Yet, the Election Commission’s tepid response risks eroding faith and makes one cast needless aspersions on India’s democratic machinery.


Gandhi has trained his rhetorical guns on the Haryana Assembly elections, alleging that as many as 25 lakh ‘fake votes’ were cast. His ‘vote theft’ claims purportedly robbed the Congress of a landslide victory. The alleged smoking gun? A Brazilian model’s photograph, supposedly found on multiple Indian voter ID cards.


It is the sort of story tailor-made for social media: exotic, scandalous and algorithm-friendly. But when journalists did the tedious work of actually verifying Gandhi’s claims, the reality was embarrassingly prosaic. The women whose names were dragged into the so-called scam turned out to be real voters - ordinary Haryanvi citizens - whose ID cards had long suffered from data-entry and printing errors, as often happens in India’s sprawling bureaucracy. Far from being part of a vast electoral conspiracy, these women had, by their own accounts, voted in person using Aadhaar verification.


Gandhi’s performance is not new. When faced with electoral setbacks, he routinely invokes vague conspiracies to deflect from his party’s structural weaknesses. In his telling, democracy itself is rigged, the media compromised and the system is stacked against the Opposition. But this spectacle is also dangerous. To allege without proof that 12 percent of a State’s votes were fraudulent is irresponsible and corrosive. It invites cynicism, undermines public trust and normalises the idea that elections in the world’s largest democracy cannot be believed.


Yet if Rahul Gandhi’s bluster is deplorable, the Election Commission’s ‘silence’ is no less concerning. Its curt dismissal of the allegations hardly counts as reassurance. For an institution charged with safeguarding India’s democratic credibility, such bureaucratic detachment is woefully inadequate. The Commission should have responded forcefully with a barrage of facts, explaining how electoral rolls are verified, how photo mismatches occur and what safeguards prevent double voting.


In failing to mount a strong rebuttal, the EC is allowing a baseless narrative to fester unchecked. A democracy’s watchdog must bark when bitten. Instead, India’s electoral umpire has behaved like a mute spectator, leaving the field open to political theatrics.


The true theft here is not of votes, but of trust. Every time a leader cries fraud without proof and every time an institution responds with timidity, the integrity of India’s democratic compact weakens. Gandhi’s posturing wins him applause in his echo chambers, but it insults the very voters he claims to defend.


India’s democracy, for all its flaws, still rests on the faith of millions who queue patiently to press a button and trust that their vote counts. That faith is not indestructible. However, it is in danger of eroding when leaders weaponize paranoia and regulators retreat into silence.

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