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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Plane crashes two min after take-off

PTI
Jun 12, 2025
3 min read

Authorities say chances of survivors slim. Former Gujarat CM Vijay Rupani among the passengers

Ahmedabad: An Ahmedabad-London Air India plane carrying 242 passengers and crew crashed into a medical college complex here minutes after takeoff on Thursday, possibly killing all on board in one of the country's worst air tragedies.


There was no official count of those killed even hours after the Boeing 787 Dreamliner (AI171) crashed in the city civil hospital and BJ Medical College near the Sardar Vallabhbhai Patel International Airport and burst into a ball of fire.


As rescuers struggled to find survivors in the charred wreckage and pull out the injured, many of them with grievous burns, officials tried to assess the human magnitude of the disaster. Unofficial reports said chances of survival of those on board were remote and up to 25 people in the medical complex could also have died.


The pilot of the twin-engine wide bodied aircraft issued a 'Mayday' distress call, denoting a full emergency, soon after takeoff at 1.39 pm, the Air Traffic Control at Ahmedabad said.


The search was also on for the aircraft's black box -- the flight data recorder and cockpit voice recorder -- for clues to understand what happened in the last crucial moments.


The 11-year-old aircraft could be seen from miles away, losing altitude rapidly and combusting in a fiery blaze that sent plumes of thick black smoke spiralling up in the air.


The aircraft climbed just about 600-800 feet before plummeting to the ground almost immediately, aviation sources said.


Former Gujarat chief minister and BJP leader Vijay Rupani was among the passengers on the doomed flight to London's Gatwick airport.


“The aircraft departed from Ahmedabad at 1339 IST (0809 UTC) from Runway 23. It gave a MAYDAY Call to ATC, but thereafter no response was given by the aircraft to the calls made by ATC,” according to a statement from the Directorate General of Civil Aviation (DGCA).


Visuals from the wreckage area showed bodies being pulled out and the injured, many with burns, wheeled into the city civil hospital close by.


Intense blaze

Eyewitnesses in Ahmedabad said the blaze was so intense that it led to several multi-storey buildings being burnt, trees singed and cars damaged. One image showed the snout of the plane crashing through the top floor of a building that appeared to be a dining area of the hostel of nurses and doctors.


Elsewhere too, there were scenes of complete devastation with mangled metal of the wreckage, snarls of tangled wire and smoke rising from burning embers.


Airport operations in Ahmedabad were temporarily suspended and resumed towards the evening.


The shock of the disaster echoed through political corridors in India and abroad with heads of states and others offering their condolences.


The incident

The ill-fated flight was under the command of Capt Sumeet Sabharwal along with First Officer Clive Kundar. While Sabharwal has 8,200 hours of flying experience, Kundar 1,100 hours, the DGCA said in a statement.


Immediately after departure from Runway 23, the aircraft fell on the ground outside the airport perimeter, it said.


“On Jun 12, 2025, Air India B787 Aircraft VT-ANB while operating flight AI-171 from (Ahmedabad to Gatwick) has crashed immediately after takeoff from Ahmedabad," the statement said, adding that they were 242 persons on board, including two pilots and 10 cabin crew.


Several eyewitnesses on the busy, everyday afternoon described the horror of what they had seen.


“The plane was flying very low and it crashed into the residential quarters of doctors and nursing staff of civil hospital and BJ Medical college,” Haresh Shah told PTI.


“There are several five floor buildings which are residential quarters of doctors and nursing staff. Many people in those apartments were injured as along with the plane the buildings also caught fire,” he said.


Another said several cars and vehicles parked in the premises also caught fire.


Aircraft maker Boeing said in a statement that it is in contact with Air India and stands ready to offer any support to the Tata-owned airline.


Thursday's tragedy is the second major air disaster in Gujarat's principal city.

On October 19, 1988, an Indian Airlines plane crashed in its final approach to the Ahmedabad airport, killing 130 people.


First Boeing crash

This is the first crash involving the Boeing Dreamliner, feted for its advanced features. It is also India's second biggest air disaster since 2020 when an Air India Express flight skidded off a wet runway while landing at Kozhikode in Kerala and split into two. Of the 190 people on board, 21, including two pilots, lost their lives.


242 – Passengers and crew on the ill-fated plane

25 – No of feared casualties at hostel complex where the plane crashed

230 passengers: 169 Indians, 53 British, 7 Portuguese, 1 Canadian.

2 pilots, 10 crew members

600-800 – Feet of height the aircraft climbed before plummeting to the ground almost immediately

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