Rich Ideas, With Some Rough Edges

There is something intriguing about bringing Donald Trump and Robert Kiyosaki together in a book. One was a real estate businessman known for his high-profile deals, flamboyant personality and appetite for publicity. The other became famous for his Rich Dad Poor Dad philosophy of financial education. Today, Trump is known globally as the President of the United States. But in “Why We Want You to Be Rich”, first published in 2006, he appears primarily as a businessman. This contrast alone makes the book an interesting time capsule.
I approached “Why We Want You to Be Rich: Two Men, One Message” expecting another get-rich book filled with secret formulas and investment shortcuts. What I found was something different. Though the original edition runs to 345 pages, its central theme is relatively simple: financial problems cannot be solved merely by earning more money. They require a better understanding of how money works. I found this argument both sensible and relevant.
Understanding Money
The authors express concern about the shrinking middle class and the widening gap between those who understand money and those who simply earn, spend and save. They encourage readers to move beyond the mindset of passive earners and develop the thinking of investors and entrepreneurs. Kiyosaki, in particular, repeatedly distinguishes between employees, self-employed individuals, business owners and investors. The important question, therefore, is not merely how much we earn, but how we think about money.
The book is less a financial map than a compass. It encourages us to understand the financial landscape before embarking on the journey. The authors do not present it as a conventional investment manual telling readers what to buy or sell. It is closer to a philosophy of financial awareness and independence.
Some anecdotes make these ideas more memorable. Trump recounts the story of a friend who insisted on travelling first class even when money was tight. The friend believed that being surrounded by an environment associated with success could influence his mindset and ambitions. Whether or not one agrees with this reasoning, it raises an interesting question: do our habits merely reflect our financial circumstances, or can our attitudes help shape the circumstances we create?
Kiyosaki approaches the subject from another angle. His stories repeatedly emphasise the difference between working for money and building assets that generate income. Together, the authors challenge financial assumptions that many of us inherit without questioning.
They also question the conventional belief that working hard, saving diligently and waiting for retirement are sufficient to secure financial freedom. Instead, they stress financial education, an understanding of assets and liabilities, calculated risk-taking and greater control over one's financial future.
Both authors write with considerable confidence, sometimes making wealth creation appear more predictable than it really is. Real estate, entrepreneurship and investing can build substantial wealth, but they can also result in significant losses. Market conditions, timing, taxation, regulation, personal circumstances and even luck influence outcomes.
Their enthusiasm for entrepreneurial risk is worth considering, therefore, with a degree of caution. The distinction between calculated risk and reckless speculation may seem obvious in theory, but its consequences can become painfully clear only after money has been lost.
The book’s underlying message is that wealth is not built on spreadsheets alone. Our attitudes, habits, courage and early experiences also influence our financial decisions.
The language is simple and conversational. Personal anecdotes, quotations and contrasting viewpoints sustain interest. However, at times, I felt the authors were promoting their personalities almost as enthusiastically as their ideas.
I would also have welcomed a more balanced discussion of wealth creation. Financial education must cover not only how to build wealth but also how to protect it, manage debt, diversify investments and understand risk. The experiences of ordinary people who achieve financial security gradually, without necessarily aspiring to become exceptionally rich, would have added valuable perspective.
Nevertheless, one thought stayed with me after finishing the book: perhaps being rich is not simply about having more money, but about having more choices.
“Why We Want You to Be Rich” is not a magic key to a vault, but a loud knock on the door of financial awareness. I would not accept every argument uncritically, but I would recommend reading it with a pencil in hand and a questioning mind. After all, before we learn how to make money work for us, we must first learn how money works. That education may well be the richest investment of all.
(The writer is a retired banker and author. He can be reached at krs1957@hotmail.com. Views personal.)






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