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By:

Rashmi Kulkarni

23 March 2025 at 2:58:52 pm

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People...

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People resist loss, not improvement. Week 3: Status quo wins when your new way is harder. Week 4 is the next problem: even when your idea is good and even when it is easy, it can still fail because people don’t move together. One team starts. Another team waits. One person follows. Another person quietly returns to the old way. So, the old normal comes back … not because your idea was wrong, but because your new normal never became normal. Which Seat? • Inherited : people expect direction, but they only shift when they see what you consistently protect. • Hired : people wait for proof “Is this just a corporate habit you’ll drop in a month?” • Promoted : people watch whether you stay consistent under pressure. Now here’s the useful idea from Thomas Schelling: a “focal point”. Don’t worry about the term. In simple words, it means: you don’t need everyone convinced. You need one clear anchor that everyone can align around. In a legacy MSME, that anchor is rarely a policy document. It’s not a rollout email. It’s a ritual. Why Rituals? These firms run on informal rules, relationships, memory, and quick calls. That flexibility keeps work moving, but it also makes change socially risky. Even supportive people hesitate because they’re thinking: “If I follow this and others don’t, I’ll look foolish.” “If I share real numbers, will I become the target?” “If I push this new flow, will I upset a senior person?” “If I do it properly, will it slow me down?” When people feel that risk, they wait. And waiting is how the status quo survives. A focal ritual breaks the waiting. It sends one clean signal: “This is real. This is how we work now.” Focal Ritual It’s a short, fixed review that repeats with the same format. For example: a weekly scoreboard review (15 minutes) a daily dispatch huddle (10 minutes) a fixed purchase-approval window (cutoff + queue) The meeting isn’t the magic. The repetition is. When it repeats without drama, it becomes believable. When it becomes believable, people start syncing to it, even the ones who were unsure. Common Mistake New leaders enter with energy and pressure: “show impact”. So they try to fix reporting, planning, quality, procurement, digitization … everything. The result is predictable. People don’t know what is truly “must follow”. So everything becomes “optional”. They do a little of each, and nothing holds. If you want change to stick, pick one focal ritual and make it sacred. Not forever. Just long enough for the bell to become the bell. Field Test Step 1 : Pick one pain area that creates daily chaos: delayed dispatch, pending purchase approvals, rework, overdue collections. Step 2 : Set the ritual: Fixed time, fixed duration (15 minutes). One scoreboard (one page, one screen). Same three questions every time: – What moved since last time? – What is stuck and why? – What decision is needed today? One owner who closes the loop (decisions + due dates). Step 3 : Protect it for 8 weeks. Don’t cancel because you’re busy. Don’t skip because a VIP came. Don’t “postpone once” because someone complained. I’ve seen a simple weekly dispatch scoreboard die this exact way. Week one was sharp. By week three, it got pushed “just this once” because someone had a client visit. Week four, it moved again for “urgent work”. After that, nobody took it seriously. The old follow-ups returned, and the leader was back to chasing people daily. The first casual cancellation tells the system: “This was a phase”. And the old normal returns fast. One Warning Don’t turn the ritual into policing. If it becomes humiliation, people will hide information. If it becomes shouting, people will stop speaking. If it becomes a lecture, people will mentally leave. Keep it calm. Keep it consistent. Keep it useful. A bell doesn’t shout. It just rings. (The author is Co-founder at PPS Consulting and a business operations advisor. She helps businesses across sectors and geographies improve execution through global best practices. She could be reached at rashmi@ppsconsulting.biz)

Saraswati: River, Civilisation, and the Meaning of Knowledge

Satellite imagery, groundwater studies, archaeology, and ancient texts affirm that the Saraswati River was not a myth but a civilisational reality.

In the 1960s and 70s, Saraswati Puja was observed every Friday in schools, with children enjoying prasad of jaggery and roasted chickpeas. While they repeated that Saraswati was the goddess of knowledge, few understood what knowledge—or even being a student—truly meant. As the Saraswati River was believed to be long extinct, textbooks referred only to the Indus (Sindhu) Valley civilisation.


In the 1980s and 1990s, Moropant Pingale and archaeologist Dr. Wakankar of Ujjain led expeditions to trace the Saraswati River, with support from Padmashri Darshanlal Jain of Jagadhari and researcher Shri Kalyan Raman of Chennai. Their collective efforts helped establish that the Saraswati River did exist and that Indian civilisation originated along its banks.


Since the establishment of the Haryana Saraswati Heritage Development Board in 2015, sustained efforts have been made to revive the Saraswati River. Stretching nearly 400 kilometres through Jind, Fatehabad, and Sirsa, the river has seen its water flow successfully restored in these regions over the past three years.


All major archaeological sites excavated in Haryana—including Rakhigarhi, Kunal, and Bhirana—lie along the paleo-channel of the Saraswati River. Excavations at Baholi and Bhagwanpur in the 1990s found sand identical to that along the river’s course in Rajasthan and Gujarat, marked by high porosity and rapid water drainage.


Scientific Evidence

Institutions such as IIT Roorkee, the Geological Survey of India, ONGC, ISRO, the National Institute of Hydrology, and the Central Ground Water Board—along with other scientific bodies—have established the reality of the Saraswati River. Satellite imagery, groundwater studies, research papers, Survey of India maps, and revenue records corroborate its existence. The Rigveda refers to Saraswati as Ambitame, Naditame, and Devitame, underscoring her central role in the rise of India’s earliest civilisation.


Geological studies suggest that the Saraswati River existed for over six crore years, flowing nearly 1,600 kilometres from the Himalayas to the Arabian Sea before drying up due to tectonic changes around 4000 BCE. The Vamana Purana records that Balarama, Krishna’s elder brother, did not join the Mahabharata war, choosing instead to undertake a pilgrimage along the banks of the Saraswati River.


Originating from the Bandarpunch glaciers in the Garhwal Himalayas, the Saraswati River flowed southwest, entering the plains at Adibadri in Haryana’s Yamunanagar district near the Shivalik foothills. Cities such as Kurukshetra, Sirsa, Kalibangan, Pehowa, and Suratgarh developed along its banks, which also hosted the ashrams of sages including Markandeya, Vashistha, and Vishwamitra. Flowing through present-day Punjab, Rajasthan, and Gujarat, the river met the sea in the Rann of Kutch; its 3–12 km-wide riverbed and over 1,200 riverside villages point to its vast scale.


The Saraswati River is mentioned 75 times in the Rigveda, while the Ganges appears only once. Vyasa is believed to have composed the Bhagavata Purana at Adi Badri, and the Mahabharata records that the war was fought between the Saraswati and Drishadvati rivers, a region known as Kurukshetra. Once, turning the Thar Desert lush and green, the river’s revival today has become a matter of public demand.


Civilisation and Memory

Indian civilisation developed along the banks of the Saraswati, not the Indus (Sindhu). Those unfamiliar with Samskrit often confuse the term 'Sindhu', a masculine word meaning 'ocean' or 'sea'. As the Saraswati dried up, communities migrated, though some continue to preserve its memory, identifying themselves today as Saraswats.


Beyond geography and archaeology, Saraswati also represents India’s understanding of knowledge itself.


Saraswati, the goddess of knowledge, is worshipped during the Shishir (winter) season on the fifth day of the bright half of Magha, known as Vasant Panchami, a major social festival in eastern India.


In Telangana, a Saraswati temple at Basar on the banks of the Godavari draws large crowds on Vasant Panchami for Vidyarambha, the initiation of children into learning.


The Vishnu Purana defines "vidya" as "Sa Vidya Ya Vimuktaye”—knowledge that grants liberation. By contrast, modern education largely prepares students for employment rather than liberation, focusing on worldly sciences such as physics, chemistry, zoology, and botany.


In India, both moral and spiritual sciences evolved, with spiritual sciences aimed at liberation and taught primarily in Gurukuls and Samskrit institutions.


Spiritual Sciences

The sixteen philosophical systems (darshanas) are outlined in the Sarvadarshanasangraha by Madhvacharya. Except for Charvaka, the remaining systems aim at liberation—moksha, samadhi, kaivalya, or nirvana—and are therefore regarded as vidya. Learning and living by even one of these traditions is seen as worship of knowledge, or Saraswati, which first requires mastery of Samskrit and its grammar. The period around Vasant Panchami is thus an apt time to begin learning Samskrit and resolve to study one of these scriptures.


(The writer is national organiser of Samskrita Bharati. Views personal.)


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