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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

SECTOR 36 – Could Have Been Stronger

Updated: Oct 22, 2024

SECTOR 36

Aditya Nimbalkar makes his directorial debut with a very challenging subject. Sector 36 is sandwiched somewhere between a psychological thriller and a police thriller. The challenge is further sharpened by the fact that the film is an adaptation of the brutal Nithari killings in Noida in 2005 when 36 small children from a neighbouring slum were lured to the house of a businessman and he, along with his sociopath servant, would not only slaughter the kids to death but would also cook them on a specially made oven and eat their flesh. The tragic outcome of the final verdict in the case was that both the rich businessman and his servant were acquitted of all the crimes for lack of proper evidence! Or was it because the kids came from the slums from families who lived below the poverty line and had no clue how to get the killers sentenced for life or to death? No one knows and now, no one ever will.

The local police inspector Ram Charan Pandey (Deepak Dobriyal) takes charge of the investigation, not really interested in trying to catch the killer/s because, like his colleagues in the force –is disinterested and interested only in commanding his juniors to remind them who is boss. The film does not acquire the definition of a police thriller till we are half-way through the killings of slum kids who go missing and never come back. But he pulls up his socks when, during a Ram Leela jatra in the locality where he is perhaps portraying Ravana, he witnesses his little daughter being carried away by a masked man. Pandey gives hot chase but the killer runs free. Later, the kid is rescued and brought to her mother.

Prem (Vikrant Massey) is a servant at the home of Balbir Bassi (Akash Khurana), a rich businessman with shady deals and powerful enough to wrap DCP Rastogi (Darshan Jariwalla) round his fat little finger. Prem is a psychopath who is full of so much confidence that he quite plainly narrates his entire series of killings of small children, chopping their bodies, allowing the blood to flow and then, reports that he cooked and consumed them as his abusive uncle had taught him the taste of human flesh enough for him to get addicted.

The psychological tensions come across in scenes of the killings followed by suggestions that Prem is cooking and consuming them, gruesome enough for the lay viewer to take this for a horror film with so much blood, so many pictures of missing children stuck on the walls of the slum, the policeman cringing while crushing a cockroach with his shoe but doing it nevertheless and finally, building up everything to lead to a sad and unexpected anti-climax.

Sector 36 disproves the theory that the whole is more than the sum of its parts because in this film, with an ending that does not justify the build-up is quite disappointing. Vikrant Massey’s nonchalant approach to his killings, his kidnapping of the slum kids with chocolates, defines him as the most cold-blooded and pathological serial killer one has seen in recent times. But the tragic back story of the sexual abuse by an uncle weakens his villainy. The young sex worker who is killed and buried in some garden is another bright spot in all that blood and gore.

Deepak Dobriyal, underutilised, is understated and evolving from beginning to end till he goes missing. Akash Khurana and Darshan Jariwalla are as good as they always are. The editing is sharp, jet-paced and the cinematography captures the narrow bylanes of Delhi, the Ram Leela performance-to-be and the spacious interiors of Bassi’s palatial home standing in contrast to the place where Prem does his killings offers a good contrast but also adds to the confusion about the location where the heinous crimes are actually committed. The music is quite effective but it was not really needed.

Sector 36 is a sharp, well-etched, character-driven story where the police thriller and the psychological thriller come together to make for an unhappy marriage.

(The writer is a veteran journalist based in Kolkata. Views personal.)

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