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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Ranveer Allahbadia posts first video since 'India's Got Latent' row: 'Now you will see a new Ranveer'

  • PTI
  • Mar 30, 2025
  • 3 min read

New Delhi: After this full stop, I'm trying to write a new story, said social media influencer Ranveer Allahbadia on Sunday as he returned to social media a month after his comments on "India's Got Latent" sparked a major controversy.


In a new video, titled "Let's Talk" and posted on his official YouTube page, Allahbadia said his podcast "The Ranveer Show" will return soon and pledged to create content with added responsibility hereon.


"There was a forced break, which gave me time to embrace stillness. I got to know that so many Indians consider me a family member... To all of them, sorry. In the next 10, 20, 30 years, as long as I create content, I will do it with more responsibility," Allahbadia said.


"...After this full stop, I'm trying to write a new story. I hope you will all support me and my team in this new phase. All I want to say is thank you... Now you will see a new Ranveer... the podcast will return very soon," he added.


Allahbadia, one of the most influential podcasters with over 16 million followers across social media platforms, landed in a major controversy last month over his comment on parents and sex at Samay Raina's comedy show "India's Got Latent".


He apologised the next day but the controversy refused to die down with multiple police complaints filed against him and those involved with the show.


The Supreme Court granted him interim protection from arrest, though it termed his remarks "vulgar". He was allowed to resume his show by the apex court earlier this month.


Allahabadia said the quality of the podcast will keep improving and he will continue to post four episodes every week.


"In this restarting phase of 'TRS', to all the people who have been supporting till now, there is just one request, make a place for me in your hearts if possible. Give me one more chance.


"I like content creation a lot, I like podcasting a lot, to explore the history and culture of our country, that's my passion. That's what I am doing through my job and that's what I want to do."


Speaking about the tough phase he went through, Allahbadia said he doesn't consider it as a punishment.


"It's a learning, a transformation. God has given so much till now and so I consider this phase also as a gift. It came into my life for the sake of my growth and my transformation. Now I will just let my work speak. I will let my work speak," he said.


He also thanked people who reached out to him after the controversy.


"Your positive messages have helped me and my family immensely during this difficult phase. It was a tough time, facing open violent threats, overwhelming online hatred and countless media articles. Amidst all of this, your DMs provided us with immense support," he added.


Allahbadia said a team of 300 people worked for his show and none of them have resigned in the aftermath of the controversy.


"My entire team has supported me, my entire family has supported me. From the team not even a single person resigned throughout this phase. All our professional associates, business associates, they also supported us. Thank you again," he said.


The podcaster also returned on Instagram and posted a photo with his team.


"Thank you to my loved ones. Thank you universe. A new blessed chapter begins - Rebirth..." Allahabadia wrote in the caption.

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