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By:

Bhaskar Nath Biswal

13 May 2026 at 8:30:30 pm

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this...

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this hyper-connected landscape has also exposed a deeply troubling reality. As digital storefronts expand, so does the shadowy ecosystem of cybercriminals eager to exploit the trust and vulnerabilities of unsuspecting shoppers. The digital transaction, once celebrated as a triumph of modern engineering, is increasingly fraught with unseen hazards. Protecting consumers from e-shopping fraud has now become an urgent national imperative. Fraud Surge The sheer scale of India’s e-commerce revolution provides vital context for why online shopping has become such a high-stakes arena. Recent market estimates indicate that India’s e-commerce economy has surged well beyond $140 billion, driven by over 300 million active digital shoppers. Projections show this user base rapidly swelling toward 400 million, largely fuelled by deep internet penetration, affordable smart phones and seamless payment infrastructure like the Unified Payments Interface across Tier-2 and Tier-3 cities. Yet, this remarkable surge in commercial volume has been mirrored by an equally dramatic escalation in cybercrime statistics. Official records from the National Cyber Crime Reporting Portal reveal that citizens have filed over 3.8 million cyber fraud complaints, representing staggering financial losses exceeding Rs. 36,000 crore, with a significant portion stemming from fraudulent online retail schemes. Perhaps most alarming is the historical recovery rate, where less than one percent of stolen funds is successfully returned to victims once transactions cross cyber borders. Despite the pervasive presence of online threats, digital consumers frequently fall into predictable traps that expose them to severe risk. A primary misstep is the failure to maintain basic password hygiene, with millions of shoppers reusing weak or identical passwords across multiple e-commerce platforms and email accounts, enabling attackers to execute swift cascading breaches. Furthermore, shoppers frequently bypass critical verification steps in pursuit of speed, such as failing to verify whether a website domain uses secure, encrypted connections before typing in card credentials. Another widespread oversight is performing financial transactions over unsecured public Wi-Fi networks in cafes or transport hubs, which allows bad actors to intercept sensitive data packets in transit. Many consumers also neglect regular software updates on their smartphones, leaving unpatched security vulnerabilities wide open to malware. Above all, emotional urgency remains the greatest weakness. Impulsive buyers frequently ignore glaring red flags, such as suspicious payment requests or unverified seller profiles. Decoding Scams Recognizing that awareness is the frontline of defence, key industry players and digital safety advocates have begun taking structured action. A prominent example is the consumer handbook, ‘Your Guide to Safe Online Shopping’, developed by Safer Internet India and commissioned by Amazon. The initiative aims to demystify complex cyber security concepts and provide consumers with actionable, real-world tools to navigate the digital marketplace safely. The handbook shines a bright light on the most prevalent fraudulent tactics currently plaguing buyers. To combat these threats, the safety guide emphasizes a multi-layered approach to consumer protection. It urges shoppers to verify web addresses meticulously, refrain from sharing one-time passwords and avoid conducting transactions off authorized brand platforms. Equally important, the guide bridges the gap between technical vigilance and legal empowerment by outlining explicit consumer rights under Indian laws and detailing formal grievance redressal mechanisms. A sustainable defence against online shopping fraud requires an integrated, multi-stakeholder strategy that aligns consumer awareness, corporate accountability and robust law enforcement. E-commerce platforms must continue investing aggressively in advanced artificial intelligence tools to detect cloned websites, eliminate fake merchant accounts and intercept suspicious payment flows before they reach consumers. Concurrently, regulatory authorities and law enforcement agencies must strengthen real-time intervention frameworks, expanding initiatives like the 1930 cyber crime helpline and emergency account-freezing protocols to minimize financial damage when breaches happen. On the demand side, continuous public awareness campaigns, modelled after comprehensive handbooks, must reach deep into semi-urban and rural regions where first-time internet users are most susceptible to manipulation. Ultimately, building a safe digital shopping environment is about preserving trust. Only when digital literacy keeps pace with technological innovation can India truly reap the economic rewards of its e-commerce revolution without sacrificing the security of its citizens. (The writer is a former college Principal and Founder of Supporting Shoulders, an Odisha-based non-profit Trust. Views personal.)

‘Shabda Shala’, a new Sanskrit dictionary is in the making

Shreesh Deopujari is national communications head of Samskrit Bharati, an organisation devoted to preservation, popularisation and propagation of Sanskrit language. In an exclusive interaction with Abhijit Mulye, the Political Editor of ‘The Perfect Voice’, he puts forth a broad canvas of various activities the organisation has taken up to make Sanskrit - the ancient language of knowledge - Jnana Bhasha, which also is the carrier of our culture, a common people's language - Jana Bhasha. Excerpts…


Q. What is the practical use of learning Sanskrit?

Learning to speak Sanskrit has several benefits on different levels. There are general benefits like development in skills with speech and memory etc. But one of the new found benefits is very peculiar. Having Sanskrit as one of the major subjects and being able to converse in Sanskrit helps students crack UPSC exams easily. This is the reason why we get several UPSC aspirants as students in our conversational Sanskrit courses. Also, since these courses are being conducted for a long time we now have many Sanskrit babies - who have been learning to converse in Sanskrit from their parents since childhood. I recently met such an engineering graduate girl at Bengaluru. Such babies reinforce the feeling that Sanskrit would soon be the people's language.


Q. What is the timeline for achieving this goal?

Efforts to take teaching and learning Sanskrit to the mass scale are going on. But, that in itself won't achieve the goal. The real goal will be achieved when speaking Sanskrit would lead people to learning Shastras and leading one's life as expected by the Shastras. For example, one who has learnt Sanskrit scripts and understood or imbibed how women are revered in our culture, would not dare cause any crimes against women. So, the ultimate aim is 'Vishva Kalyan' and the instrument for that is Sanskrit. Currently, if we consider taking Sanskrit to all as the first step, we hope to achieve it by the centenary of India's independence i.e. by 2047.


Q. What is the tool to achieve this goal?

We firmly believe that languages can be best learnt by speaking. Emphasis on grammar drives people away from learning languages. Our tool for teaching people to speak Sanskrit is Samvada Shala. In April 2025 we conducted 1008 Samvada Shalas or Sanskrit Speaking camps in Delhi alone. Over 25,000 people participate in it. That was a special drive. But otherwise it is a very regular activity. It's a fortnightly camp where one can learn to speak Sanskrit fluently, naturally and correctly. It's an activity-based learning process. Extensive practice is key to the success of this program.


At Samvada Shala Sanskrit is learnt through Sanskrit without using any other language as medium of instruction. A Russian student had once attended the course. He knew neither English nor Hindi, which are generally the communication languages among the students. But this didn't prevent him from learning Sanskrit. He learnt quickly.


Similar 10-day Sambhashana Shibirs (conversational Sanskrit camp) are organised at various places. Between March 2025 and February 2025 a total number of 107 such camps were organised across India.


Q. What are the other activities of Samskrit Bharati?

Apart from converational Sanskrit classes Samskrit Bharati runs Sanskrit Vidyalayas where advanced knowledge of the language is imparted typically over a span of 4-5 years. Correspondence courses to learn Sanskrit too are being run. They are available in 11 Indian languages and have courses that run for four semesters. Shlokas and Subhashitas are the beauty of Sanskrit language. Hence, we also run Shloka Pathan Kendras, where people are taught how to recite various shlokas. Shloka recitation helps build memory and do away with defects in speech. We also train Sanskrit teachers. Our teachers are more effective as they get to learn teaching methods in an atmosphere charged with Sanskrit based lifestyle.


We have trained over 10 million people to speak Sanskrit through 1,20,000 Sambhashan shibirs till date. Over 1,35,000 Sanskrit teachers trained to teach in medium of Sanskrit and over 6000 homes have identified themselves as Samskrit-Homes with our inspiration.


Apart from these we run Geeta Kendras and Bala Kendras where we teach recitation of Bhagawat geeta to all and various shlokas, songs, prayers etc. to school students respectively. We actively reach out to over 25,000 new persons every year through all these activities.


Sanskrit Bharati currently has presence in almost 80 per cent districts in India except Mizoram and 17 countries of the world other than Bharat like the USA, Canada, UK, Kenya and Mauritius, all Gulf countries except Saudi Arabia, Singapore, Indonesia and Australia.


Q. But, Sanskrit had been known as a Jnana Bhasha - language of knowledge since ages. What are the efforts in that direction?

Process of becoming a language of knowledge begins with formation of glossary of words that have the ability of expressing knowledge across various words across the variety of domains of knowledge. The Samskrit Bharati is currently working on one such project. Next comes the application of these words. for that work is being carried out in 17 Universities across India. The central government had put forth a goal to make available all the professional courses in all the Indian languages. Sanskrit is one of these languages and books are being written in Sanskrit.


The union government has developed a software titled Anuvadini for making translations across all the Indian languages easy. Samskrit Bharati is one of the partners in this endeavour also. While previously the software for translations used words from the pair languages, the new approach brought in by Samskrit Bharati uses readymade sentences. This will help reduce time in machine translation. Books in Sanskrit made using this technique are expected to be ready within three years.


Similarly Sanskrit Bharati had been involved in NCERT's project to write books on Indian history of Science. Most of the work has been completed and the books are also out in the market. While working on this project an idea came forth to teach science in Sanskrit. A project is currently being developed at Varanasi where such an activity would be undertaken. Finding scientists who also know Sanskrit is a challenge, but we are sure we will overcome it.


Q. NEP lays a great deal of thrust on Indian languages. What role Samskrit Bharati had in that?

Samskrit Bharati had been involved in policy discussions on NEP since its draft level and integration of workbooks in textbooks is one of the major suggestions that we insisted on. The NEP also warrants making available all the text books in all Indian languages. That practically means Sanskrit becoming a medium of instruction. Hence, we are running a project named Shabda Shala. A new dictionary will come soon having such words. We all know that Sanskrit language has got the tremendous capability to coin new words. Therefore, there is no need to accept the current English terminology within Sanskrit or any Bharatiya language.


Q. Tell us about how Samskrit Bharati is embracing new technology.

Majority of the Sanskrit learning students are from the mainstream of education. They learn English and Computer Science as a subject as well as Sanskrit. Few students learn in traditional schools called Pathshalas or Gurukuls. Those are also learning computer and English. For example, Ved Vijnan Gurukul at Chennanhalli near Bengaluru has students who can give a presentation in English as well as Sanskrit with the help of PPT.


Samskrit Bharati has its website and several of our programs have independent mobile applications. So, new technology is not alien to Sanskrit Bharati. We have published more than 300 books, CD's, DVDs. The language used in those books and teaching material is very simple and hence easy to understand. The books are attractive and are cheaper as compared to any other language books. We even organised a World Sanskrit Book Fair in 2011 at Bengaluru. It was a grand success. Inspired from that we also organised a Sahityotsava at Ujjain in 2013.

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