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23 August 2024 at 4:29:04 pm

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local....

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local. This reversal owes much to policy. The recent rationalisation of the Goods and Services Tax (GST) which trimmed rates across categories from garments to home furnishings, has given consumption a timely push. Finance Minister Nirmala Sitharaman’s September rate cuts, combined with income tax relief and easing interest rates, have strengthened household budgets just as inflation softened. The middle class, long squeezed between rising costs and stagnant wages, has found reason to spend again. Retailers report that shoppers filled their bags with everything from lab-grown diamonds and casual wear to consumer durables and décor, blurring the line between necessity and indulgence. The effect has been broad-based. According to Crisil Ratings, 40 organised apparel retailers, who together generate roughly a third of the sector’s revenue, could see growth of 13–14 percent this financial year, aided by a 200-basis-point bump from GST cuts alone. Small traders too have flourished. The Confederation of All India Traders (CAIT) estimates that 85 percent of total festive trade came from non-corporate and traditional markets, a robust comeback for brick-and-mortar retail that had been under siege from online rivals. This surge signals a subtle but significant cultural shift. The “Vocal for Local” and “Swadeshi Diwali” campaigns struck a patriotic chord, with consumers reportedly preferring Indian-made products to imported ones. Demand for Chinese goods fell sharply, while sales of Indian-manufactured products rose by a quarter over last year. For the first time in years, “buying Indian” has become both an act of economic participation and of national pride. The sectoral spread of this boom underlines its breadth. Groceries and fast-moving consumer goods accounted for 12 percent of the total, gold and jewellery 10 percent, and electronics 8 percent. Even traditionally modest categories like home furnishings, décor and confectionery recorded double-digit growth. In the smaller towns that anchor India’s consumption story, traders say stable prices and improved affordability kept registers ringing late into the festive weekend. Yet, much of this buoyancy rests on a fragile equilibrium. Inflation remains contained, and interest rates have been eased, but both could tighten again. Sustaining this spurt will require continued fiscal prudence and regulatory clarity, especially as digital commerce continues to expand its reach. Yet for now, the signs are auspicious. After years of subdued demand and inflationary unease, India’s shoppers appear to have rediscovered their appetite for consumption and their faith in domestic enterprise. The result is not only a record-breaking Diwali, but a reaffirmation of the local marketplace as the heartbeat of India’s economy.

The 99-Year Journey: RSS’s Contribution to India’s Rise as a Global Leader

Updated: Oct 22, 2024

Dr. Keshav Baliram Hedgewar’s vision was influenced by the idea of Hindu Rashtra, a nation that draws its strength from its cultural and civilisational heritage, rooted in Hindu philosophy and culture. The organisation sought to instill a sense of pride in this heritage while addressing social issues such as caste discrimination and untouchability.

In its early years, the RSS focused on building a disciplined cadre of Swayamsevaks to serve the nation. The daily routine of the Swayamsevaks included physical exercises, group discussions on history and culture, and various forms of social service. The RSS also placed a strong emphasis on education, believing that an informed and disciplined populace was essential for nation-building.


Freedom Struggle

During the Indian freedom struggle, the RSS, while aligned with the broader goal of freeing India from British rule, maintained a distance from the Indian National Congress and other political movements. The RSS believed that the focus on political independence was overshadowing the need forsocial and cultural unity. The RSS was wary of the Congress’s policies of appeasement towards the Muslim League and its emphasis on non-violence, which the RSS saw as impractical in the face of British repression.

Despite these differences, the RSS was not completely disengaged from the freedom movement. Many RSS members, including Dr. Hedgewar himself, participated in various nationalist activities. However, the RSS’s primary focus during this period remained on character-building and social unity, believing that these would be crucial for India’s long-term strength and stability.


Response to Partition

After India’s independence in 1947, the country faced deep divisions along religious and caste lines, with the partition leading to widespread violence and displacement. In response, the RSS saw its mission of promoting social unity and national integration as more critical than ever. It set up camps for refugees, providing food, medical aid, and assistance in resettling displaced families, particularly in Punjab and Delhi. In the aftermath of partition, the RSS intensified its efforts to foster Hindu unity and nationalism, playing a significant role in aiding communities affected by the communal violence.


Rebuilding of India

Following independence, the RSS focused on nation-building through grassroots efforts, believing India’s strength and prosperity depended on active citizen participation in social and cultural renewal. They established a network of affiliate organisations, the Sangh Parivar, which worked in education, rural development, health, and economic self-reliance.

In 1951, under the leadership of Dr. Syama Prasad Mookerjee, the RSS established the Bharatiya Jana Sangh (BJS), the political wing of the RSS that aimed to provide a nationalist alternative to the Congress Party. Although the BJS remained a relatively small party during its early years, it laid the foundation for the eventual rise of the BJP, which would later become the dominant political force in India.

Cultural Initiatives

The RSS placed a strong emphasis on education as a means of fostering national consciousness and cultural pride. In 1952, the Vidyarthi Parishad (now known as the Akhil Bharatiya Vidyarthi Parishad, or ABVP) was established as the student wing of the RSS. The ABVP aimed to promote national values among students and provide an alternative to leftist ideologies that were prevalent in many Indian universities. In addition to the ABVP, the RSS also established the Vidya Bharati network of schools, which sought to provide an education rooted in Indian culture and values.


Role in Defending Democracy

A defining moment in the history of the RSS was the Emergency (1975-1977) when then Prime Minister Indira Gandhi suspended civil liberties while the government clamped down on political opposition, censoring the press, and imprisoning thousands of activists and leaders.

The RSS, along with other opposition groups, resisted the Emergency and defended democratic rights. RSS Swayamsevaks were at the forefront of the JP Movement, led by Jayaprakash Narayan, which called for the restoration of democracy and civil liberties. RSS members were arrested and imprisoned, but the organisation continued its activities underground, helping to mobilise public opinion against the government’s authoritarian measures.

The RSS’s role in defending democratic values earned it widespread respect and legitimacy, even among sections of the population that had previously been critical of it.

(The writer is a fellow with Vishwa Samvad Kendra in Mumbai. Views personal.)

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