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23 August 2024 at 4:29:04 pm

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local....

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local. This reversal owes much to policy. The recent rationalisation of the Goods and Services Tax (GST) which trimmed rates across categories from garments to home furnishings, has given consumption a timely push. Finance Minister Nirmala Sitharaman’s September rate cuts, combined with income tax relief and easing interest rates, have strengthened household budgets just as inflation softened. The middle class, long squeezed between rising costs and stagnant wages, has found reason to spend again. Retailers report that shoppers filled their bags with everything from lab-grown diamonds and casual wear to consumer durables and décor, blurring the line between necessity and indulgence. The effect has been broad-based. According to Crisil Ratings, 40 organised apparel retailers, who together generate roughly a third of the sector’s revenue, could see growth of 13–14 percent this financial year, aided by a 200-basis-point bump from GST cuts alone. Small traders too have flourished. The Confederation of All India Traders (CAIT) estimates that 85 percent of total festive trade came from non-corporate and traditional markets, a robust comeback for brick-and-mortar retail that had been under siege from online rivals. This surge signals a subtle but significant cultural shift. The “Vocal for Local” and “Swadeshi Diwali” campaigns struck a patriotic chord, with consumers reportedly preferring Indian-made products to imported ones. Demand for Chinese goods fell sharply, while sales of Indian-manufactured products rose by a quarter over last year. For the first time in years, “buying Indian” has become both an act of economic participation and of national pride. The sectoral spread of this boom underlines its breadth. Groceries and fast-moving consumer goods accounted for 12 percent of the total, gold and jewellery 10 percent, and electronics 8 percent. Even traditionally modest categories like home furnishings, décor and confectionery recorded double-digit growth. In the smaller towns that anchor India’s consumption story, traders say stable prices and improved affordability kept registers ringing late into the festive weekend. Yet, much of this buoyancy rests on a fragile equilibrium. Inflation remains contained, and interest rates have been eased, but both could tighten again. Sustaining this spurt will require continued fiscal prudence and regulatory clarity, especially as digital commerce continues to expand its reach. Yet for now, the signs are auspicious. After years of subdued demand and inflationary unease, India’s shoppers appear to have rediscovered their appetite for consumption and their faith in domestic enterprise. The result is not only a record-breaking Diwali, but a reaffirmation of the local marketplace as the heartbeat of India’s economy.

The Big Show’s Final Curtain Call

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Once upon a time, Glenn Maxwell was cricket’s equivalent of a rockstar who could play a sold-out stadium gig on a broken guitar with one hand tied behind his back. The man who, on one leg, dragged Australia to World Cup glory in 2023 with a knock so absurd it felt like he was trolling physics itself—201 not out against Afghanistan, a score that still sounds like it belongs in a sci-fi novel. That was Maxi at his peak: a swaggering, switch-hitting, boundary-bludgeoning genius who made bowlers question their career choices.


Fast forward to 2025, and the same man can’t buy a run in minor league cricket, where the only thing he’s smashing is his own reputation. It’s time for Glenn Maxwell to retire from all forms of cricket, not because we want him to, but because watching him limp through this twilight is like watching a once-great comedian bomb on open-mic night. Painful. Cringe-inducing. Almost cruel.


Let’s be honest: Maxwell’s current form is less “Big Show” and more “No Show.” In the past year, his scoresheets read like a binary code for failure—0, 4, 2, 7, 1. He’s been dismissed in ways that would make a tailender blush: bowled through the gate, caught in the slips, lbw to a ball he could’ve hit blindfolded in his prime. Minor league bowlers, who probably moonlight as Uber drivers, are now outsmarting him. These are guys who wouldn’t have dared look him in the eye during his IPL heyday, yet here they are, sending him back to the pavilion with the smugness of a cat that just knocked over a vase. It’s not just sad; it’s darkly hilarious, like watching a lion get outrun by a chihuahua.


Maxwell’s decline isn’t just a dip in form—it’s a full-blown nosedive into the abyss. The man who once reverse-swept spinners into oblivion now looks like he’s auditioning for a role as “confused batsman #3” in a low-budget cricket movie. His footwork is so sluggish it could be mistaken for interpretive dance. His bat swing, once a thing of violent beauty, now resembles a tired lumberjack chopping at a sequoia. And don’t get me started on his fielding. The guy who used to pluck catches out of thin air like a magician pulling rabbits from hats now moves like he’s wading through molasses. Every misfield is a tiny dagger to the heart of fans who still cling to the memory of that 2014 IPL season when he was a one-man wrecking crew.


The irony is deliciously bitter. Maxwell, the ultimate freelancer, the T20 globetrotter who turned franchise cricket into his personal ATM, is now being chewed up and spat out by the very system he mastered. Leagues like the Big Bash, ILT20, and whatever alphabet-soup tournament pops up next used to be his playground. Now, they’re his graveyard. Teams still sign him, of course, because nostalgia is a hell of a drug, and his name still sells jerseys. But the returns are diminishing faster than a crypto bro’s portfolio. He’s become cricket’s equivalent of a washed-up boy band, trotted out for reunion tours that nobody asked for, lip-syncing hits from a decade ago while the crowd politely claps.


And yet, there’s a part of me—a masochistic, morbidly curious part—that wants to keep watching this trainwreck. There’s something darkly comedic about seeing a man who once toyed with international attacks now flailing against part-time spinners in front of half-empty stands. It’s like a Greek tragedy scripted by a stand-up comic. Hubris, thy name is Maxwell.


The gods of cricket gave him everything—talent, flair, a World Cup-defining moment—and now they’re collecting their dues with interest. Every duck, every dropped catch, every awkward press conference where he mumbles about “backing himself” is another twist of the knife.


But enough is enough. For his sake, for our sake, Maxwell needs to call it quits. Retire, Glenn. In the end, Maxwell’s legacy is secure. He’s one of Australia’s great white-ball mavericks, a player who redefined what was possible in the shorter formats. But legacies aren’t built on stubbornness. They’re preserved by knowing when to walk away. So, Glenn, take a bow, tip your hat, and exit stage left before the boos get any louder. The Big Show deserves a standing ovation, not a pity clap. The curtain’s already falling.


(The writer is a senior journalist based in Mumbai.)

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