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By:

Bharati Dubey

17 May 2026 at 7:08:10 am

Family News to Fashion Moments

From Sabyasachi’s classic elegance to Masaba Gupta’s contemporary Indian aesthetic, Deepika and Ranveer’s family portraits reflect two distinct expressions of Indian fashion. For Deepika Padukone and Ranveer Singh, special family milestones have also turned into memorable fashion moments. From choosing Sabyasachi for their first daughter Dua’s introduction to opting for Masaba Gupta’s creations for their younger daughter Devi’s debut, the couple have brought together personal celebrations and...

Family News to Fashion Moments

From Sabyasachi’s classic elegance to Masaba Gupta’s contemporary Indian aesthetic, Deepika and Ranveer’s family portraits reflect two distinct expressions of Indian fashion. For Deepika Padukone and Ranveer Singh, special family milestones have also turned into memorable fashion moments. From choosing Sabyasachi for their first daughter Dua’s introduction to opting for Masaba Gupta’s creations for their younger daughter Devi’s debut, the couple have brought together personal celebrations and Indian designer wear in a distinctive way. The latest family photograph, introducing little Devi Padukone Singh to the world, attracted attention not just for the heartwarming occasion but also for the family’s coordinated outfits. Deepika, Ranveer and their daughters, Dua and Devi, were dressed in ensembles from House of Masaba, giving the intimate family moment a festive fashion touch. Known for her contemporary interpretation of traditional Indian silhouettes, Masaba Gupta has carved a distinct identity in the fashion industry through her bold prints, vibrant colours and unconventional design sensibility. Her designs often combine familiar Indian motifs with modern cuts and unexpected colour combinations, offering an alternative to more conventional occasion wear. The family’s decision to wear her label placed the designer at the centre of another widely noticed celebrity fashion moment. Interestingly, the choice marked a departure from the couple’s earlier family announcement. When Deepika and Ranveer introduced Dua to the public last year, they opted for creations by celebrated couturier Sabyasachi Mukherjee, whose designs are known for their traditional craftsmanship, intricate detailing and timeless appeal. The contrast between the two occasions highlights different expressions of Indian fashion. While Sabyasachi’s signature aesthetic brought classic elegance to Dua’s introduction, Masaba’s contemporary design language added a fresh dimension to the family’s latest appearance. The choice of designer also shaped the visual mood of each announcement, showing how clothing can complement an occasion without taking attention away from the family itself. Coordinated dressing has become a familiar feature of celebrity family photographs, particularly when a personal occasion is shared with the public. When done well, it creates a visual connection between the people in the frame without requiring identical outfits. Colour, prints, silhouettes and accessories can bring the look together while allowing each person’s ensemble to retain its own character. In this instance, the family’s choice of a single label gave the photograph a cohesive look. Deepika and Ranveer have long been associated with some of India’s leading fashion designers, frequently making headlines for their sartorial choices at weddings, film events and public appearances. Their preference for Indian labels during significant personal occasions also reflects the visibility that homegrown designers enjoy when celebrities wear their creations beyond the runway. What makes these two appearances particularly interesting is how fashion has become part of the visual narrative surrounding the couple’s family milestones. Rather than elaborate public events, it is the simplicity of the photographs, complemented by carefully chosen designer ensembles, that has made both announcements stand out. The clothing adds another layer to the images, giving fashion followers a point of interest alongside the personal news. From Sabyasachi’s classic grandeur to Masaba Gupta’s modern Indian aesthetic, the two family portraits offer a glimpse of how different designers have become part of Deepika and Ranveer’s most cherished personal moments. They also show how a celebrity’s choice of clothing can introduce different interpretations of Indian design to a wide audience, even in a photograph centred on an intimate family occasion

The Silent Budget Crisis Squeezing Middle Class

Jul 7
3 min read

Invisible inflation isn't about one big price hike—it's dozens of small increases that quietly erode a family's savings, month after month, without most households even noticing.

Bharath, a middle-class employee living in Nashik, starts every month with a carefully planned household budget. His salary is credited on the first day, EMIs are deducted within a week, school fees follow, groceries become slightly more expensive than last month, electricity bills fluctuate, fuel prices affect his daily commute, and suddenly the month's savings disappear. Nothing extraordinary happened—and yet everything became costlier. Bharath isn't alone. This is the new reality of India's middle class in 2026: a silent budget crisis.


Unlike previous years, the financial burden today is not caused by one major expense but by dozens of small increases that quietly reduce purchasing power. A Rs 10 increase in milk, a Rs 50 rise in internet bills, higher apartment maintenance charges, expensive medicines, increased transport costs, and frequent digital subscriptions may appear insignificant individually. Together, however, they create a monthly financial gap that many families fail to notice until their savings begin shrinking.


From a Chartered Accountant's perspective, the biggest concern is that household incomes are no longer growing at the same pace as lifestyle expenses. The middle class rarely qualifies for government subsidies, yet it also lacks the financial cushion available to high-income households. This segment pays taxes regularly, repays loans responsibly, and contributes significantly to the economy, but today it finds itself under continuous financial pressure.


An interesting trend emerging in 2026 is what I call "invisible inflation". Unlike traditional inflation, where one notices a sharp rise in prices, invisible inflation quietly enters through annual fee revisions, convenience charges, platform subscriptions, maintenance contracts, delivery fees, education expenses, healthcare costs, and service charges. Families continue spending almost the same amount of money but receive less value in return.


Another worrying pattern is the disappearance of surplus income. Earlier, many middle-class families could comfortably allocate part of their salary towards recurring deposits, SIPs, gold purchases, or emergency savings. Today, that surplus is gradually being consumed by recurring monthly commitments. The result is not immediate financial distress but delayed wealth creation—a risk that often goes unnoticed.


As Chartered Accountants, we believe the solution is not simply earning more but managing money differently. Every family should prepare a quarterly expense review instead of relying only on annual financial planning. Expenses should be classified into essentials, commitments, and lifestyle spending. This simple exercise often reveals unnecessary recurring costs that silently drain household finances.


The emergency fund also deserves renewed attention. Rising living expenses mean that an emergency fund created three years ago may no longer be adequate today. Families should periodically reassess whether their savings can comfortably cover at least six months of current expenses rather than past expenses.


Debt management is equally important. During periods of rising living costs, unnecessary consumer loans and credit card balances become increasingly expensive. Prioritising repayment of high-interest debt often provides a better financial return than chasing aggressive investment opportunities.


Most importantly, financial discussions should become a family activity. Budgeting should no longer remain the responsibility of one earning member. When every family member understands monthly income, expenses, savings goals, and financial priorities, unnecessary spending naturally reduces and long-term financial discipline improves.


The 2026 cost pinch is not merely an economic challenge; it is changing the way India's middle class lives, spends, and plans for the future. As Chartered Accountants, our role is no longer limited to tax filing or compliance. We must guide families towards stronger financial habits, practical budgeting, and sustainable wealth creation. In an era where every rupee matters, financial awareness is becoming the most valuable investment a middle-class household can make.


(The writer is a Chartered Accountant based in Thane. Views personal.)

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