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By:

Abhijit Mulye

21 August 2024 at 11:29:11 am

Gen Z revolt leaves Modi govt scrambling

Mumbai: The recent CJP agitation at Jantar Mantar, amplified by a ferocious wave of social media backlash, has achieved what years of fragmented opposition politics could not: it has visibly shaken the highest echelons of the Narendra Modi government. For the first time in over a decade, the seemingly impenetrable fortress managed by Prime Minister Modi and Home Minister Amit Shah appears vulnerable. Driven by a Gen Z demographic that refuses to play by traditional political rules, the...

Gen Z revolt leaves Modi govt scrambling

Mumbai: The recent CJP agitation at Jantar Mantar, amplified by a ferocious wave of social media backlash, has achieved what years of fragmented opposition politics could not: it has visibly shaken the highest echelons of the Narendra Modi government. For the first time in over a decade, the seemingly impenetrable fortress managed by Prime Minister Modi and Home Minister Amit Shah appears vulnerable. Driven by a Gen Z demographic that refuses to play by traditional political rules, the movement has made the ruling dispensation’s meticulously crafted narrative look starkly outdated. The scale and intensity of the public unrest have triggered alarm bells, prompting the government to take unprecedented corrective measures. In a remarkable departure from its usual top-down approach, the Union government has officially deputed Officers on Special Duty (OSDs) to execute a massive ground-level feedback-gathering exercise. Insiders reveal that this crisis management strategy operates on multiple tiers. The government is actively seeking counsel from technology experts and content analysts to decipher exactly what went wrong and to understand the strategic advantages of the digital content generated by CJP supporters. These grassroots digital campaigns brought about a drastic, organic shift in public expression that caught the administration entirely off guard. Furthermore, officials are engaging in candid dialogues with independent, well-meaning individuals tasked with holding a mirror to the administration's failures. Professionals entrusted with coordinating these meetings admit the outcome remains uncertain, but the sheer scale of outreach marks a watershed moment for a government usually insulated from external critique. The political vacuum created by this unrest has been masterfully exploited by the opposition. Capitalizing on the opening created by the CJP protests and climate activist Sonam Wangchuk, Rahul Gandhi has seized the political advantage. By deploying an emotional narrative—particularly regarding the use of pellet guns—Gandhi has effectively targeted Amit Shah, leaving the Prime Minister cornered. The optics in Parliament have been equally jarring for the ruling party. For the first time in twelve years, fumbling, elderly figures within the BJP found themselves outmatched by the scathing, articulate assaults from Rahul and Priyanka Gandhi. Armed with quick wit, finesse, and an undeniable superiority in content, the Congress leadership is dictating the terms of the debate, forcing the BJP onto the defensive. This sudden vulnerability has blown the lid off simmering discontent within the ruling party. Insiders are now openly arguing that the hyper-centralization of power by Modi and Shah is fundamentally flawed. The strategy of installing dependent "yes-men"—leaders who shine merely in borrowed light—in key state positions is backfiring spectacularly. While this iron-fisted strategy yields dividends during favourable times, the current crisis proves that an artificially sustained leadership cannot withstand a genuine storm. Many within the party lament the sidelining of softer, grassroots-connected leaders like Shivraj Singh Chouhan. A leader of Chouhan's calibre, possessing natural empathy and a deep understanding of the masses, could have offered a sympathetic and appealing rebuttal, contrasting sharply with the shallow, dry rhetoric currently being peddled by the party's younger, yet out-of-touch, defenders. The immediate consensus is that the party desperately needs to replace its aging heavyweights with articulate voices who can genuinely connect with an evolving electorate. Perhaps the most shocking revelation from the fallout is the catastrophic failure of the Rashtriya Swayamsevak Sangh's (RSS) legendary feedback and feed-forward mechanism. For decades, the RSS has served as the eyes and ears of BJP governments, but this time, the machinery completely failed to gauge the scale of the impending unrest. According to senior insiders, the root cause lies in a deep-seated rot within the RSS itself. As the organization celebrates its centenary year, it is grappling with an internal crisis. Unlike previous BJP regimes where the political arm bore the exclusive brunt of corruption allegations, the malaise has now reportedly crept into the highest echelons of the RSS leadership. This unprecedented internal decay has severed the organization's vital connection to the ground, leaving the BJP flying blind during a crucial socio-political upheaval.Despite the prevailing anxiety within the corridors of power, the newly initiated feedback-gathering exercise is being hailed as a much-needed course correction by veteran leaders within both the party and the RSS. Long-sidelined stalwarts view this desperate measure as a vindication of their long-held grievances against the centralized high command. While the designated OSDs and professionals remain cautiously optimistic about the immediate impact of their data-gathering, these old-guard insiders sense a rare opportunity. They believe that confronting the unvarnished truth from the ground might finally force a complete and necessary overhaul of the Parivar organizations, dismantling the fragile, sycophantic structures currently in place and returning the party to its grassroots origins.

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard.


Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need to push further. I admired it. That drive is what builds companies.


But what stayed with me was something quieter.


He mentioned that in a year when he earned less, he wasn’t in the best place mentally. The dip was not dramatic, but the emotional impact was. It made him feel as though he had slipped backwards — not just in revenue, but in identity.


And that is the hidden pressure many founders carry today.


For ambitious entrepreneurs, money can begin to feel like a sugar rush: a powerful high that fuels confidence and urgency. When numbers rise, everything feels possible. When they fall, even slightly, it creates unease. The chase becomes endless — not because wanting more is wrong, but because money alone is an unstable anchor.


This is where personal branding becomes not a luxury, but a necessity.


Many founders assume personal branding is about visibility—posting more, being active online, and becoming “known”. But at serious levels of business, personal branding is far more strategic. It is the reputation that holds when numbers fluctuate. It is the trust that remains even when the market shifts. It is the identity people associate with you beyond a financial year.


Because here is what founders eventually learn: revenue is not the only currency in the room. Influence is.


In boardrooms, partnerships, investor conversations, and premium client decisions, people don’t only buy the company. They buy the founder’s clarity, credibility, and presence. They buy what your name signals before you even speak.


A founder with a strong personal brand does not become fragile when income dips. Their positioning remains steady. Their value is not reduced to quarterly performance. They are trusted for how they think, how they lead, and what they consistently represent.


This is what separates short-term success from long-term authority.


Without personal branding, founders often fall into an exhausting pattern: constantly proving, constantly chasing, constantly needing the next win to feel secure. With it, something shifts. Opportunities begin to come through reputation, not pursuit. Clients stay for trust, not just delivery. Partnerships form because of alignment, not convenience.


Most importantly, personal branding gives founders emotional stability alongside ambition. It reminds them that their worth is not transactional. It is reputational.


Money can rise and fall. Markets change. Industries evolve. But a personal brand — built with intention — creates continuity. It allows you to grow without feeling that every slower year is a personal failure.


The founders who build lasting legacies are not always the ones who earn the fastest. They are the ones who become unforgettable for the right reasons. Not because they are loud, but because they are anchored. Not because they show everything, but because they signal


something consistent: trust, excellence, leadership.


In the years ahead, the market will reward founders who are not only wealthy but also respected. Not only successful, but credible. Not only ambitious but also deeply positioned.


Because money can be made again. But reputation takes time.


If you resonate with this — if you feel the pressure of constantly needing the next financial high.


— It may be time to build something deeper: a personal brand that stabilises your success and scales your influence.


You can book a free consultation call with me here: https://sprect.com/pro/divyaaadvaani.


Not as a pitch, but as a conversation about building a brand that holds – even when the numbers fluctuate.


(The author is a personal branding expert. She has clients from 14+ countries.

Views personal.)

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