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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Being Liked Is Not Branding

AI Generated Image Think of someone specific you met in the last six months who seemed genuinely interested in connecting further. The conversation was warm. There was energy in it. They said all the right things — let us stay in touch, I would love to explore this further, I will reach out next week. And then they did not. Not because they were rude or dismissive. Not because something went wrong. But because by the time next week arrived, you had simply faded. This is one of the most...

Being Liked Is Not Branding

AI Generated Image Think of someone specific you met in the last six months who seemed genuinely interested in connecting further. The conversation was warm. There was energy in it. They said all the right things — let us stay in touch, I would love to explore this further, I will reach out next week. And then they did not. Not because they were rude or dismissive. Not because something went wrong. But because by the time next week arrived, you had simply faded. This is one of the most quietly expensive things that happens to accomplished founders — and almost none of them know it is happening. Being liked is not the same as being remembered. Being remembered is not the same as being recalled at the right moment. And being recalled at the right moment is the only version of any of this that actually creates business. The gap between a pleasant first impression and a phone call that begins with "I immediately thought of you" is not filled by warmth or competence or even a genuinely great conversation. It is filled by a personal brand strong enough to occupy a specific, distinct place in someone's mind long after the meeting has ended. Here is what most founders are not told. When someone leaves a conversation thinking "what a lovely person" they have given you a compliment. When they leave thinking "she is exactly the person I would call if I ever needed to solve this specific problem for someone I care about" they have given you a business. The difference between those two outcomes is not how much they liked you. It is how clearly they understood what you stand for and who you are for. Most accomplished founders are genuinely likeable. Many are impressive. Very few are specific enough to be recalled at the moment an opportunity arises. They exist in the minds of their network as pleasant, capable, talented — and entirely interchangeable with the other pleasant, capable, talented people those same contacts met last month. That interchangeability is costing you more than you realise. Every time someone in your network encounters an opportunity that should be yours and instead recommends someone else — not because they like that person more, but because that person's name surfaced first and most clearly — your brand has failed at its most fundamental job. The founders who get called first are not always the most qualified. They are the most memorable. Not memorable in the sense of flashy or loud or relentlessly present online. Memorable in the sense that when a specific need arises, a specific face and a specific name and a specific value proposition surface together, clearly and immediately, without the contact having to work to reconstruct who you are and what you do. That kind of memorability is not an accident of personality. It is the result of a personal brand built with enough clarity, consistency and intention that it leaves a distinct impression rather than a pleasant but general one. It is the difference between being someone people enjoyed meeting and being someone people think of when it counts. Think about your own network right now. When an opportunity arises that is perfect for you — do the right people think of you immediately? Or do they think of you eventually, after they have already recommended someone else, and feel a pang of recognition that they should have called you first? If it is the second — your brand is not broken. It is just not specific enough yet. And that is entirely fixable. I work with founders on exactly this — building a personal brand clear and consistent enough that the right people think of them first, not eventually. If you are ready to stop being the person people liked and start being the person they call, book your consultation call with me on this link: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Tight Races

Correspondent
Apr 30
2 min read

Exit polls, like monsoon forecasts, are best treated with scepticism. India’s recent electoral history is littered with confident projections that dissolved on counting day. Yet even allowing for their fallibility, the latest round of projections across four states and one Union Territory offers some clear indications of churn in the east, cautious continuity in the south and consolidation in the north-east.


The most keenly contested and eagerly watched state is West Bengal, where the numbers hint at something approaching change - the very slogan that once carried Mamata Banerjee to power in 2011. After 15 years of Trinamool Congress (TMC) dominance, most exit polls suggest a knife-edge contest with the Bharatiya Janata Party (BJP).


Such a result, if borne out, would mark a structural shift. The BJP, once an afterthought in Bengal’s politics, now appears firmly entrenched as the principal challenger. Its steady expansion over the past decade, organisationally and electorally, has culminated in this moment of near parity. Yet the TMC’s resilience is equally striking. Despite anti-incumbency and an aggressive opposition campaign, it retains deep reservoirs of support, particularly in districts that reported exceptionally high turnout. That record turnout has added a further twist by magnifying volatility and making Bengal the most unpredictable theatre in this electoral cycle.


If Bengal represents churn, Tamil Nadu offers a subtler story. Most exit polls give the Dravida Munnetra Kazhagam (DMK)-Congress alliance a clear edge, pointing to a possible consecutive term for Chief Minister M.K. Stalin. Yet, beneath this apparent stability lies a potential disruptor in form of actor-politician Vijay’s Tamilaga Vettri Kazhagam (TVK), which introduces a wildcard into a historically bipolar system. While most projections stop short of placing TVK at the top, they consistently suggest it is eating into established vote banks. More ambitious estimates suggest the TVK capable of entirely upending Tamil Nadu’s political order.


Further north-east, Assam looks set to defy the broader pattern of flux. Here the story is one of consolidation. Exit polls converge on a decisive victory for the BJP under Himanta Biswa Sarma, with projections suggesting a comfortable majority. Such an outcome would underline the BJP’s entrenched dominance in the state, built on a combination of organisational depth and effective leadership. For the Congress, the figures are less forgiving as it appears unable to overcome structural weaknesses that have long plagued it in the region.


Elsewhere, Kerala and Puducherry hint at further shifts. The CPM-led Left Democratic Front in Kerala may be on its way out, potentially ending the country’s only Left government, while the NDA looks poised to retain Puducherry with ease. The broader lesson is that while national narratives matter, state-specific dynamics like leadership, alliances, caste equations and regional aspirations continue to shape voter behaviour. On May 4, the numbers will either vindicate or embarrass the pollsters. But the signals, however tentative, are already visible.

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