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Correspondent

23 August 2024 at 4:29:04 pm

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local....

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local. This reversal owes much to policy. The recent rationalisation of the Goods and Services Tax (GST) which trimmed rates across categories from garments to home furnishings, has given consumption a timely push. Finance Minister Nirmala Sitharaman’s September rate cuts, combined with income tax relief and easing interest rates, have strengthened household budgets just as inflation softened. The middle class, long squeezed between rising costs and stagnant wages, has found reason to spend again. Retailers report that shoppers filled their bags with everything from lab-grown diamonds and casual wear to consumer durables and décor, blurring the line between necessity and indulgence. The effect has been broad-based. According to Crisil Ratings, 40 organised apparel retailers, who together generate roughly a third of the sector’s revenue, could see growth of 13–14 percent this financial year, aided by a 200-basis-point bump from GST cuts alone. Small traders too have flourished. The Confederation of All India Traders (CAIT) estimates that 85 percent of total festive trade came from non-corporate and traditional markets, a robust comeback for brick-and-mortar retail that had been under siege from online rivals. This surge signals a subtle but significant cultural shift. The “Vocal for Local” and “Swadeshi Diwali” campaigns struck a patriotic chord, with consumers reportedly preferring Indian-made products to imported ones. Demand for Chinese goods fell sharply, while sales of Indian-manufactured products rose by a quarter over last year. For the first time in years, “buying Indian” has become both an act of economic participation and of national pride. The sectoral spread of this boom underlines its breadth. Groceries and fast-moving consumer goods accounted for 12 percent of the total, gold and jewellery 10 percent, and electronics 8 percent. Even traditionally modest categories like home furnishings, décor and confectionery recorded double-digit growth. In the smaller towns that anchor India’s consumption story, traders say stable prices and improved affordability kept registers ringing late into the festive weekend. Yet, much of this buoyancy rests on a fragile equilibrium. Inflation remains contained, and interest rates have been eased, but both could tighten again. Sustaining this spurt will require continued fiscal prudence and regulatory clarity, especially as digital commerce continues to expand its reach. Yet for now, the signs are auspicious. After years of subdued demand and inflationary unease, India’s shoppers appear to have rediscovered their appetite for consumption and their faith in domestic enterprise. The result is not only a record-breaking Diwali, but a reaffirmation of the local marketplace as the heartbeat of India’s economy.

Villages take steps for uplift of widows

AI generated image
AI generated image

Mumbai: A tide of social change has gradually risen in Maharashtra's rural belt, with more than 7,000 villages declaring that they have abolished customs and rituals which distress widows and discriminate against them.


Of the 27,000 gram panchayats in Maharashtra, 7,683 villages have held gram sabhas and announced they have gotten rid of customs that discriminated against widows, activist Pramod Zinjade, who has been spearheading the campaign to eradicate evil customs related to widows, told PTI.


The campaign gained momentum after Herwad in Kolhapur district became the first village in the country to ban customs associated with widowhood in 2022 to maintain women's right to live with dignity.


The village passed a resolution on May 4, 2022, banning the removal of 'mangalsutra' (sacred necklace worn by married women) and toe rings of a widow, wiping her sindoor (vermillion) and breaking her bangles.


Over the years, several rural pockets have taken a leaf out of Herwad's book by including widows in Sarvajanik Ganpati pujas, haldi-kumkum events and flag-hoisting ceremonies.


Taking cognisance of the challenges faced by widows in the country, the National Human Rights Commission issued an advisory last year and asked the states and the Union Territories to improve the quality of life of these women and protect their dignity.


Talking to PTI, Herwad's former sarpanch Surgonda Patil said the custom of breaking bangles and removing mangalsutra and toe rings has almost stopped.


'Earlier, we would visit homes where deaths occurred to check if these customs were followed. But now, people are more aware," he said.


He further said a few widows in the village have remarried, and they are included in social and religious gatherings.


Herwad resident Vaishali Patil, who lost her husband 12 years ago, said, "Widows are being treated with dignity and respect. People have realised we are humans. The mindset, however, has to change, and age-old customs cannot be stopped overnight."


She said convincing the elders in families to let go of certain rituals is hard and is still a work in progress.


Pranjal Wagh, former sarpanch of Kadoli village in Nagpur district, said she started the practice of inviting widows for haldi-kumkum programmes much before the Herwad gram sabha's resolution.


"When I was the sarpanch from 2017-22, widows didn't go out and socialise. I would invite all women for haldi-kumkum events and offer gifts to widows, despite objections," she said.


The Kadoli gram sabha also passed a resolution to ban evil customs related to widows, but it is not followed strictly, Wagh said, adding that she invites 1,000 women for haldi-kumkum every year.


Anil Shirsat, sarpanch of Musalgaon in Nashik district, said his village was 90 per cent literate and doesn't follow evil practices against widows.


"We don't have the custom of removing mangalsutra, wiping sindoor and other rituals. For the last three years, we have been using 15 per cent of funds the gram panchayat receives to help five needy widows every year," he said.


He said a resolution to empower widows will be passed in the next gram sabha.


"We will ask self-help groups to include widows and ensure their economic empowerment," he said.


Sanjay Pawar, a member of the Dhondvir Nagar village panchayat in Nashik district, said their gram sabha had resolved to ensure widows live with dignity.


"We ensure they get pensions and homes under different government schemes. The gram panchayat takes care to resolve their problems," he said.


Social activist Lalit Babar, who works in the Kolhapur, Sangli and Solapur districts, said 76 gram panchayats in Sangola took an oath not to follow the age-old discriminatory customs related to widows.


"We have roped in block development officers and integrated child development services (ICDS) workers. When we get information about a man's death, we visit the home to check if his wife has been forced to perform any of the rituals," Babar said.

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