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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Waterlogged Dreams

It took just one night of rain to drown the government’s credibility. As the first heavy showers of an exceptionally early monsoon lashed Mumbai, the city’s much-touted infrastructure crumbled like papier-mâché in a storm. Roads caved in, metro stations turned into ponds, and the so-called ‘world-class’ coastal road was reduced to a congested canal. What was unveiled with fanfare in recent months lay soaked, battered and exposed. The Mahayuti government, which has spent more time cutting ribbons than plugging leaks, stands humiliated.


The early arrival of the monsoon had been predicted by meteorologists. Yet the ruling coalition, bloated with promises and high on photo-ops, seemed wholly unprepared for it. Lakhs of commuters were stranded, airport schedules thrown into disarray and the city’s overburdened rail and road networks ground to a halt. For the ‘Maximum City,’ this was maximum dysfunction.


The biggest embarrassment was the inundation of the newly inaugurated underground Metro Line 3. Meant to ease congestion and elevate commuting standards, the ‘Aqua Line’ instead lived up to its moniker in the most unfortunate way as passengers waded through muddy floodwaters at Worli station. Viral videos on social media showed waterfalls pouring into the platforms. Officials blamed a collapsed retaining wall near the Acharya Atre Chowk station. But their disclaimers - that the flooded sections were not yet open to the public, and that water seeped in from a utility trench - only added insult to injury. Why was a vital part of the metro’s waterproofing compromised before the monsoon even began in earnest?


The Mahayuti regime has bet heavily on showpiece projects, be they coastal roads, metro tunnels, expressways. The BMC-built coastal road, which was already being pitched as Mumbai’s answer to Marine Drive 2.0, became a channel for waterlogging, with parts of it submerged and traffic severely disrupted. That it faltered within weeks of its opening reflects not the wrath of nature, but the hubris of planners who ignored it. At Kemps Corner, a vital link in South Mumbai’s elite residential quarters, a section of the road simply collapsed. It triggered chaos in an area where land prices rival Manhattan’s.


The officialdom had assured the public that the city was ‘fully prepared’ for the monsoon, with drainage systems cleaned, flood-response teams activated and infrastructure ready to withstand the worst. Yet, the first showers were enough to wreak havoc on metros, delay trains and snarl flights. The collapse of the Worli station’s retaining wall is a metaphor for a government whose public relations veneer cannot withstand a few hours of rain.


Mumbai’s monsoon flooding is a legacy problem. But Monday’s debacle underscores that the current government has done little to fix it despite controlling vast financial and administrative resources. If Mumbai’s transformation is to be more than a glossy PowerPoint pitch, accountability must follow failure. Otherwise, waterlogged metro stations and collapsed roads will keep returning every time as indictments of criminally poor planning, drowning not just concrete and tarmac, but public trust.

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