Why do Indian superheroes fail to impress the audience?
- Bharati Dubey
- 5 days ago
- 4 min read

Mumbai: Spider-Man continues to enjoy phenomenal success at the Indian box office, highlighting the country's enduring fascination with Hollywood superheroes. But the craze also raises an important question: Has Bollywood missed the opportunity to build its own superhero universe?
India has produced memorable superheroes like Shaktimaan and the Krrish franchise, while Indian comics are home to several iconic characters. Yet, unlike Hollywood, the Hindi film industry has not consistently developed the genre into a thriving franchise business.
Trade experts Atul Mohan and Taran Adarsh believe the reasons are rooted in long-term planning, storytelling and sustained investment.
Trade analyst Atul Mohan says Hollywood's dominance in India is the result of decades of strategic effort rather than overnight success.
"The commercial success of Hollywood films in India, particularly within the superhero genre, represents a gradual, long-term market shift rather than a sudden breakthrough. It is the result of a long-term strategy of patiently building a market that was once considered only an emerging opportunity."
Audience Perception
Recalling how the market evolved, Mohan says Hollywood films were once limited to a few theatres in major cities before Jurassic Park changed audience perceptions.
"In the early ’90s, Hollywood was restricted to a few screens in major metros like Mumbai and Delhi. Everything changed with Jurassic Park—it was the definitive turning point that proved Indian audiences were ready for massive big-screen spectacles. Soon after, Sony Pictures introduced Spider-Man (2002), which became one of the widest Hollywood releases of its time and a runaway success. Since then, every new Spider-Man film has expanded its reach and strengthened its fan base."
He believes the expansion of multiplexes across the country further accelerated Hollywood's growth.
"The rise of Spider-Man coincided with the rapid growth of multiplexes in India. As exhibition expanded beyond the metros into tier-II and tier-III cities, Hollywood event films found a much larger audience. Franchises such as Fast & Furious, Transformers, The Avengers and the wider Marvel and DC universes steadily built loyal fan bases. Studios also invested heavily in wider releases, dubbed versions and stronger marketing campaigns."
Hollywood’s Presence
According to Mohan, this sustained effort transformed Hollywood's presence in India.
"When a market shows sustained growth, every global studio naturally wants a larger share of it. Hollywood has done exactly that. From a negligible presence three decades ago, English-language films today contribute nearly 25-30% of India's annual box-office collections in many years, driven largely by franchise and superhero cinema. That growth has not happened by chance; it has been achieved through consistent investment, localisation, aggressive distribution and strong support from the multiplex ecosystem."
He adds that every new Spider-Man release is the result of a strategy that has been nurtured for more than two decades.
"When a Spider-Man film lands in theatres today, it’s not just another superhero release – it’s a major market event that shifts the entire theatrical landscape. It reflects a strategy that Hollywood has followed successfully for over two decades—creating recognisable franchises, nurturing audiences across generations and treating India as one of its most important international markets. Judging by the response these films continue to receive, this trend is only expected to become stronger in the years ahead."
Unexplored Genre
Trade analyst Taran Adarsh believes the Indian film industry has simply not explored the superhero genre enough.
"I don't know why we've not really tapped into that market. There have been attempts in the past where superhero films have come out. Krrish franchise has done very well, I'm not denying that. Tiger Shroff did a superhero film directed by Remo D'Souza which bombed very badly."
For Adarsh, the audience is already primed for the genre.
"Basically, we've not really tapped into that market. This market has tremendous potential. As far as Spider-Man is concerned or any Hollywood superhero film is concerned, those films have actually, over the decades, have become a part of our moviegoing experience. And Spider-Man used to come on TV also in animation. We've seen those films, and we've really liked Spider-Man saving the world, saving people from enemies. That kind of stories still remain intact."
Asked whether Indian superhero films have a future, Adarsh is confident.
"There is huge potential! But we've not been tapping that market."
He also believes India has no shortage of inspiring characters.
"There are many! I won't really recall names, but there are so many comic book characters that we can take. And there are real-life people who are superheroes. Everyone doesn't wear costume and be a superhero. But there are so many people who can be superheroes in real life and be projected on screen. So why not?"
Audience Support
Adarsh is equally confident that audiences would support Indian superheroes if the films match Hollywood's standards.
"Yes, if they can patronize Hollywood movies then why not Indian films? Of course, Hollywood is backed by solid storytelling as well as visual effects, but we can also do that."
Spider-Man's record-breaking run in India once again underlines the audience's love for superhero stories. The challenge, the experts suggest, is not convincing viewers to embrace Indian superheroes, but giving them compelling characters, strong storytelling and world-class filmmaking to believe in.





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