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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

The Follow-Up You Skipped

The meeting went well. Everyone agreed on that. He was articulate, confident, well prepared. He read the room perfectly, asked the right questions, left a strong impression. People exchanged cards. There were warm handshakes and genuine smiles. The kind of first meeting that feels like the beginning of something real. And then nothing. No email. No message. No acknowledgement that the conversation had ever happened. Days passed. Then a week. The impression he had worked so carefully to create...

The Follow-Up You Skipped

The meeting went well. Everyone agreed on that. He was articulate, confident, well prepared. He read the room perfectly, asked the right questions, left a strong impression. People exchanged cards. There were warm handshakes and genuine smiles. The kind of first meeting that feels like the beginning of something real. And then nothing. No email. No message. No acknowledgement that the conversation had ever happened. Days passed. Then a week. The impression he had worked so carefully to create began to quietly unravel — not because of anything he said in the room, but because of everything he failed to do after leaving it. This is one of the most common and costliest personal brand mistakes I observe in accomplished founders. Not the dramatic failures. The invisible ones. The follow-up that never came. Most founders understand the importance of the first impression. They prepare for it, invest in it, obsess over it. The handshake, the introduction, the pitch these receive enormous attention. And then the meeting ends and the attention goes with it. What happens next the email sent within twenty-four hours, the specific reference to something discussed, the simple act of saying "it was genuinely good to meet you" is treated as optional. A nicety. Something to get to when there is time. There is never time. And that silence communicates something to everyone on the other side of it. Think about the last significant meeting you had. A potential client, a collaborator, a connection that felt genuinely promising. Did you follow up? Within twenty-four hours? With something specific enough to show that you were actually present in the conversation not just physically in the room? Or did you return to the business of your day and tell yourself you would get to it later? Because here is what the person on the other side experienced. They left the meeting with a positive impression. They may have even spoken about you to someone else — told a peer about this founder they had just met, someone worth knowing. And then the silence arrived. And with it, a quiet internal conversation that went something like this: maybe they were not as interested as they seemed. Maybe I read it wrong. Maybe they do this with everyone. The recalibration is never announced. It simply happens. And the version of you that existed in their mind before the silence is never quite the same after it. The person who seemed so impressive in the room revealed, through their absence, exactly how they operate when nobody is watching them perform. A personal brand is not built only in the moments of visible effort. It is built in the moments of invisible effort the follow-up nobody sees you send, the thank you note nobody required, the specific detail that tells the other person you were genuinely listening. These are the moments that separate the founders who are remembered from the ones who were merely impressive. The irony is that follow-up requires almost no time. A well-crafted message takes three minutes. What it communicates takes far longer to build through any other means. It signals attention, care, professionalism and genuine interest all in a single act that most people cannot be bothered to perform. And for a founder at a serious level where every relationship has compounding potential, where reputation travels faster than any introduction the cost of that silence is never just one missed connection. It is the conversations that never happened. The referrals that went elsewhere. The collaborations that went to someone who simply took three minutes to say it was a pleasure, and here is why. Your brand lives in those three minutes. Not in the meeting itself. In what you choose to do or not do after it ends. If this landed somewhere specific for you, a Founder Brand Audit is a focused consultation call where we examine exactly what your brand is communicating in every room, and in every silence after it. This is the beginning of a specific investment in yourself. Five slots open each week. Book your call here: https://www.calendly.com/divyaaadvaani/founder-brand-audit Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Why is Mamata Seeing Ghost of Bangladesh?

Updated: Oct 21, 2024

Why is Mamata Seeing Ghost of Bangladesh?

Mamata is seeing a ghost of Bangladesh behind the massive outrage and waves of protest over rape and murder of the trainee doctor. And the reasons are many.

It’s been over a fortnight. Yet with each passing day the voice of protest is getting louder and stronger. From the streets of Kolkata it’s pouring into roads of hinterland. The cry for justice for a rape victim has consolidated into a wail of demands to set a lot of wrongdoings right. Here in lies the fear and trepidation. Wasn’t the issue that brought the youth of Bangladesh out on the thoroughfares a simple, innocent one of quota reform?

The chief minister of Bengal, known for understanding the pulse of people better than many, was quick to read the signages floating in the political horizon.

The most obvious reason for her to be tensed is that both the regime change in Bangladesh and the mass protest in Bengal, were student-driven to begin with. The two incidents---end of 15 year old Sheikh Hasina government and turbulence in West Bengal, over the heinous crime, falling back to back, the first on August 5th and the latter from August 9th onwards, give natural scope for comparisons. More so, because in both the cases the movement strayed beyond an affected constituency to include aggrieved people at large, cutting across socio-economic demography. If the quota reform protest started by students in Bangladesh became a mass uprising against an autocratic regime, the campaign demanding justice for the rape victim and overall safety and security of women in Mamata Banerjee’s Bengal soon snowballed into a movement of no-confidence against the government. Slogans--”Mamata must resign” also got floated in social media much in line with the call for ouster of Sheikh Hasina. In fact “Resignation of Hasina” became the single point agenda into which all other fringe demands coalesced.

Incidentally, even before people started drawing parallels, that there could be a thread of commonality in the way the upheaval in Bangladesh and Bengal played out, Mamata was quick to point out that the Opposition were trying to pull off a Bangladesh by politicizing the tragic incident: “A coordinated approach has been executed by the BJP and the CPIM with support from the Centre to defame Bengal and exploit the situation....They want to make a Bangladesh here. They are taking cues from student unrest in Bangladesh and are attempting to capture similarly. I have no longing for the chair. I came here to serve people.”

Not only Mamata, her political lieutenants are consistently equating the turmoil in Bengal with the mayhem in Bangladesh. Cabinet minister for North Bengal development Udayan Guha threatened to take stern action against those, who would be trying to exploit the situation by emulating a Bangladesh like movement. “ Even after the hospital was vandalised, the police did not open fire on anyone. The police will not allow a Bangladesh type situation. We will not allow Bengal to turn into Bangladesh, Guha thundered.

Is the government’s fear unfounded?

Apart from the similarities on ground zero, as to how and where the future course of events are heading to, there are ample reasons for Bengal to mull on-- as to what led to a Bangladesh like boiling point. To begin with, it’ll be appropriate to talk of Bangladesh and the prevailing situation, that made the students’ protest become big in magnitude. The students were out on the streets because of a high reservation in public jobs. Unemployment and stagnant job market in private sector coupled with a high rate of inflation drove the educated youth to rebel against the government.

But soon the students found enormous number of sympathisers, who were equally at the receiving end. According to Bangladesh citizens, the last two terms of the Sheikh Hasina government were a mockery of democracy. Even elections would be compromised. As Hasina grew from strength to strength, she politicized institutions. The rank and file of police owed allegiance to the ruling dispensation. Extortion, harrassment and raids by police and people in power became rampant. An atmosphere of fear and repression reigned and people got restless to overthrow the government.

Politicization of institutions has been happening in Mamata government too. Allegations are quite strong that police in Bengal functions at the beck and call of political bosses. The lapses and alleged loopholes on the part of police in handling the rape and murder of the young doctor have yet again revealed a sense of confused or misplaced loyalty.

But above everything else both Hasina and Mamata governments allegedly seem to have twined in accepting corruption as a way of life. In Bangladesh jobs of primary and secondary teachers got sold at premium, Rs 10-12 lakh in the Hasina regime. Even police had to pay up for prized postings and transfers. In Bengal busting of the teacher’s recruitment scam has revealed how unsuccessful and ineligible candidates got government jobs in schools in exchange of bribes.

Similarities are multiple and inescapable. Mamata has good reasons to be apprehensive. It’s not only she, who can see and connect the dots. People, out on the streets, clamoring for justice, can see a providential pattern somewhere in the unfolding of future events in these two places-- Bangladesh and Bengal. True, they share more than 2,217 odd km of border. They share the same umbilical cord, other than language, culture, ethos, icons. Even emotions are the same. So she cannot take any risk.

(The writer is a senior jounalist based in Kolkata. Views personal)

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