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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

‘Women do not want to be a doormat anymore’

While cases of violence against women, often rooted in patriarchal norms, are sadly commonplace, incidents in which women are the perpetrators, particularly of murder, are rarer and more jarring. When such cases do arise, society tends to search for justifications: was it self-defence? Was she provoked? In an exclusive interview with Ruddhi Phadke, News Editor, The Perfect Voice, noted psychiatrist Dr. Harish Shetty discusses the psychology of murderers and the evolving societal response to women who kill.


Are cases of women plotting murders on the rise?

Violence and valour are not new to women. Many have fought for independence, using both to drive out the Portuguese, Dutch, British and others. It is well known that women possess a masculine side - one that has always existed. History is replete with female warriors and freedom fighters who have taken up arms for a cause. Today, however, that masculinity is sometimes expressed through meaningless and unreal violence, which can harm not only others but also the women themselves.


Is there a change in society’s reaction to women murdering men?

Cases of women murdering men have always existed. In the past, however, such acts were often committed in response to atrocities such as abusive husbands, and courts tended to show leniency. Today, the dynamics appear to be shifting. The masculinity in women is no longer used solely for self-protection but, at times, to inflict harm. The stereotypical belief that women are passive and incapable of killing is steadily eroding. That said, it is important to note that women continue to face far more violence than men. The ratio is still roughly 100 to 1. The growing attention to female perpetrators is also telling; society often finds it more compelling to discuss a woman who kills than a man who does. Nevertheless, the NCRB data for 2023 is expected to show a rise in crimes against women, with Uttar Pradesh likely topping the list.


Your thoughts on the recent murder of the former DGP of Karnataka?

The murder of the former DGP is, quite frankly, unbelievable. His wife stabbed him multiple times, a shocking act in itself. It is no longer valid to assume that only a psychopath is capable of murder. Increasingly, even seemingly ordinary individuals are taking such drastic steps. This is, of course, a high-profile case and the investigation will proceed in due course. But it is essential to ask: what compelled the woman to act as she did at that particular moment? The analysis must take place within the context of contemporary social norms, not outdated frameworks. That said, I must admit there are countless individuals including women, who may harbour psychopathic tendencies hidden in plain sight within families and communities, waiting for the right conditions to emerge.


What is the psychology behind choosing murder over divorce or a police complaint?

We must recognise that modern life breeds alienation and equanimity. The ability to remain calm and think through one’s actions is increasingly rare. In the Stone Age, humans responded to threats through the amygdala - fight or flight. If a tiger appeared, the brain chose one of those two responses instantly. But over time, as the human brain evolved, particularly the prefrontal cortex, we became more mindful and less impulsive. This ‘newer’ brain allows us to pause, reflect and respond with reason. Unfortunately, in today’s world, that capacity is being eroded. Emotional hijacking has returned with a vengeance. People react before they think, often with devastating consequences.


Is there a shift in the psychology of women in Indian society?

Yes, certainly. Women today are asking for more as they no longer want to be treated as doormats. They seek emotional, physical and psychological fulfilment. But in this pursuit, many are overtaken by speed and emotional volatility, leading to poor judgement. For instance, a woman might believe her boyfriend will care for her forever, and when reality doesn’t match that belief, the emotional rupture can be extreme. This kind of faulty judgement can lead to emotional fragility and in extreme cases, to a decision to eliminate the partner and move on. Anonymity, meanwhile, gives a false sense of security - a belief that one won’t be caught.


Is the gradual shift in social values a factor leading to life partners killing each other?

Yes. Initially, there was the Industrial Revolution. Then came the engineering revolution. Now we are in the midst of a technological revolution shaped by globalisation. Over 150 years ago, French sociologist Émile Durkheim predicted that as the pace of life increases, people will become alienated. Disconnection, he said, would become society’s gravest illness.


We no longer live in clusters or close-knit communities. People now operate in isolation or within small nuclear families. Work hours have stretched from eight to twelve or fifteen. As people grew more distant, technology allowed them to stay remotely connected but that has paradoxically deepened the anonymity.


What is anonymity, and what are its implications?

We now live under a haze of anonymity. Nobody really knows one another. The social pressure that once acted as a moral check on latent violent tendencies has disappeared. Frustration has risen and tolerance has plummeted.


People want everything now, no matter the cost. Many act on impulse, deluded into believing that hurting someone will relieve their emotional pain.


Women, too, fall prey to emotional blindness. Impulsivity is a direct consequence of this high-speed world. Today, men and women no longer meet; they bump into each other. It has fundamentally changed the nature of human relationships though not necessarily for the better.


Is there no longer any fear of consequences?

Guilt has diminished, replaced by shifting value systems. People increasingly hold the false, delusional belief that what they’re doing is right without thinking about consequences. Emotional blindness is rampant. Stress compounds this: when under strain, people lose their ability to reflect and make sound judgments. The brain becomes deaf, dumb and blind, persuading itself that nothing bad will happen.


Is the trend more pronounced in cities?

Yes, urban centres are hotspots. The fast pace of life and social isolation push spouses towards temptation and experimentation. “I’m happily married, but I need something new” is a common refrain. This experimentation, however, comes without understanding that love isn’t just about mating but meeting and sustaining intimacy.


In marriage, people evolve. They get bored. But sustaining a relationship takes effort. Instead, people chase novelty.


Are we addicted to instant gratification?

Absolutely. Instant gratification trumps long-term satisfaction. Impatience defines modern behaviour. If your Uber takes ten minutes, you cancel and look for a faster option.


The same applies to relationships and life choices. Nobody inspects vegetables anymore – they are ordered via an app. People now want everything instantly: vegetables, sex, happiness.


Earlier, one might sing bhajans to feel connected or relaxed. Then came alcohol. Now, alcohol is too slow. People working 12-15 hour-days turn to weed, hash or cocaine for an immediate high. The craving for speed affects all aspects of life.


How are relationships between men and women changing?

People forget that a boyfriend and girlfriend don’t remain the same after marriage. Meeting in a hotel room is different from living together under one roof. Many marriages today are deeply unhappy. There is emotional and physical distance between partners. Sex has become a temporary stress reliever rather than a form of intimacy. People are willing to take risky decisions for momentary satisfaction. Many middle-aged men and women are lonely, leading to unnatural and often unhealthy relationships.


Addiction and sleep deprivation further impair judgment. There is growing morbid jealousy between genders. People now want customised partners or turn to multiple partners to fulfil different emotional or physical needs.

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