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The Great Indian IP Mirage
In India’s animation industry, intellectual property is a persistent illusion that is poorly understood and rarely built to last. Let’s begin with a term that has been abused more than ‘content,’ more than ‘storytelling’ and definitely more than “disruption.” IP. Two letters. Infinite PowerPoint slides. In India, ‘IP’ has become the industry’s favourite comfort blanket. Everyone wants it. Everyone talks about it. But very few have actually built it. And even fewer have made m

Prateek Sethi
Apr 285 min read
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