Prateek Sethi

In the age of user-generated content, Indian automotive brands must rediscover the craft of storytelling amid a sea of visual noise. By 2026, India’s automotive brands are producing more visual content than at any point in their history. Scroll through social-media feeds and one encounters an endless stream of gleaming SUVs tackling Himalayan passes, hatchbacks threading through monsoon traffic, and owners proudly posing beside their new machines. Launch calendars are crowded. Marketing...

India’s streets, beaches, and highways are drowning in garbage. Will we ever learn to clean up after ourselves? A recent journey along...

In today’s world, communication has evolved into a highly visual medium. From social media platforms to digital billboards, video content...