top of page

By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

After the Summit, the Hard Work Begins

Feb 24
4 min read

While the India AI Impact Summit signalled ambition, building credible AI capacity will be harder.

For decades, India’s economic rise was measured in visible achievements in the form of highways laid, ports expanded and software exported to the world. But last week at Bharat Mandapam in New Delhi, the metric of national power shifted during the India AI Impact Summit 2026 - the first such global AI summit led by a nation of the Global South. Which saw delegations from over 100 countries. The summit was about the invisible infrastructure of the future and the strategic question of who controls the intelligence that will shape the 21st century.


Beneath all the diplomatic language and applause, the clear message that emanated from the summit was that India does not want to remain the world’s back office in the AI era. It wants to design, build and govern systems of intelligence.


The New Geopolitics

In the industrial age, sovereignty rested on steel output, oil access and manufacturing depth. In the digital age, it increasingly rests on compute. Control over large-scale computing power determines who trains frontier models, who sets technical standards and who must adapt to rules written elsewhere.


That is why the government’s announcement at the India AI Impact Summit to add 20,000 GPUs to an existing base of roughly 38,000 was not a routine capacity upgrade. It reflected strategic necessity. Countries without domestic compute are compelled to rent it abroad, usually from American hyperscalers, along with the models, safety norms and commercial constraints that accompany them.


This dependence already shapes outcomes. Indian startups training advanced models routinely host data overseas. Public-sector pilots rely on proprietary APIs governed by foreign compliance regimes. Even defence and health research increasingly runs on cloud infrastructure beyond India’s jurisdiction. Compute scarcity, not talent, has become the binding constraint.


Artificial intelligence is not neutral infrastructure. Systems trained primarily on Western data struggle with Indian jurisprudence, informal labour markets or multilingual governance.


India’s emphasis on multilingual large language models for governance, courts and welfare delivery reflects a recognition that scale alone is not enough. Local relevance matters.


If AI becomes the operating system of modern economies, sovereignty in the AI age requires at least partial control over that operating system.


The Implementation Gap

Yet, ambition does not translate to not capacity. And the summit revealed just how wide the gap remains between declaration and delivery. Cybersecurity incidents, including phishing attempts targeting participants, were treated as side stories. Weak security at the showcase stage raises questions about readiness at scale.

Then, there was the Galgotias university contretemps which involved a Chinese-manufactured robot dog that was presented as domestic innovation. Such embarrassing incidents expose a familiar weakness of India’s tendency to privilege optics over verification. In emerging technologies, such shortcuts are costly. Mislabelled demonstrations undermine credibility with investors, researchers and partners who care less about slogans than supply chains.


India has moved fast in narrative construction. But institutional capacity has lagged and AI does not tolerate that imbalance. It cannot be built through announcements or symbolic launches. It requires patient capital, research depth, disciplined procurement and independent auditing mechanisms that resist political pressure.


Digital Public Infrastructure is often cited as India’s comparative advantage, and with reason. Aadhaar and UPI demonstrated that population-scale systems can be built and governed. But AI systems are categorically different. They are probabilistic, opaque and adaptive. They demand continuous evaluation, bias testing, data stewardship and energy planning. A payments rail does not hallucinate. But a language model can.


Demographic Crossroads

The AI push also complicates India’s economic narrative. For decades, growth relied on labour abundance. IT services, back-office processing and global outsourcing thrived on scale, English proficiency and wage differentials.


AI changes the equation. Automation raises productivity without proportionate employment. Tasks once distributed across thousands of people like legal review and customer support are increasingly handled by models running on clusters of servers. The immediate impact will be uneven, but the long-term risk is a gradual decoupling of growth from job creation.


Education reform cannot stop at expanding seats or issuing degrees. It must prioritise computational literacy, domain expertise and adaptability. AI literacy must extend beyond engineering colleges to law schools, medical institutes, agricultural universities and civil-service academies. Governance in an AI-rich state requires administrators who understand systems they regulate.


Between Washington and Beijing

India’s AI strategy unfolds amid sharpening global rivalry. The United States relies on private capital, platform dominance and export controls to maintain its lead. China combines state coordination, manufacturing control and data centralisation to accelerate deployment.


India fits neither model. It lacks America’s venture depth and China’s supply-chain integration. Its stated approach of state-enabled infrastructure with private innovation and regulatory oversight aims for balance. Whether that balance can hold remains uncertain.


True autonomy will depend on more than GPU counts. It will require reliable power grids, access to advanced semiconductors, sustained funding for basic research and partnerships that survive geopolitical pressure.


The summit marked a declaration of intent. But the harder task of aligning universities with frontier research, scaling indigenous models beyond pilots, enforcing data-protection rules that withstand legal scrutiny and building institutions capable of auditing systems, lies ahead.


If India wants to move from being a global service provider to a system architect, it must choose research over rhetoric. That means investing where returns will not be immediate, strengthening cybersecurity before expanding scale and ensuring that AI’s benefits extend beyond a few metropolitan clusters.


For now, India has announced its entry into the AI race. But in the algorithmic age, credibility is not measured by summits but by systems that work and citizens who benefit.


(The author is a strategy and transformation leader who writes extensively on technology and future of work)

Comments


bottom of page