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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Airbus, Mahindra Aerostructures sign contract for H130 helicopter fuselage manufacturing

Agency
Apr 9, 2025
2 min read


Airbus and Mahindra Aerostructures on Wednesday signed a contract for manufacturing H130 helicopter fuselage, according to a statement from the Civil Aviation Ministry.


Minister for Civil Aviation, Ram Mohan Naidu, chaired the signing ceremony, the ministry said.


This manufacturing contract marks a pivotal moment in India's aviation journey, further strengthening the global confidence in the country's industrial potential, the ministry said.


The ministry added that the partnership between Mahindra Aerostructures and Airbus underscores India's progress in the aviation sector and the government's steadfast commitment to the 'Make in India' and 'Atmanirbhar Bharat' initiatives spearheaded by Prime Minister Narendra Modi.


Highlighting India's rapid aviation growth, the Minister shared that India is set to become one of the world's largest civil aviation markets, with over 2,200 aircraft expected to join the fleet in the next 20 years.


By 2030, India will handle 630 million passengers annually, growing at a CAGR of 6-8 per cent.Over the next 10-15 years, the domestic aerospace manufacturing market can grow to a USD 10 billion industry, encompassing structural components, avionics systems, and more, he said.


The Minister also acknowledged the exemplary contribution of Indian MSMEs and startups, which supply over USD 2 billion worth of aircraft components annually to global OEMs like Airbus and Boeing.


The event builds on the momentum from a February 2025 meeting chaired by the minister, focusing on accelerating aircraft component manufacturing in India. Attended by senior officials, industry leaders, and experts, the meeting aimed to chart a unified roadmap for bolstering domestic production and enhancing global competitiveness.


Secretary, MoCA, Vumlunmang Vualnam in his address emphasized how the H130 fuselage contract will not only bring cutting-edge technologies and jobs to India but also catalyze the development of domestic MRO capabilities and a robust manufacturing base.


The two Final Assembly Lines in India; one for the C295 military aircraft, inaugurated by Prime Minister Narendra Modi and Spanish PM Pedro Sanchez, and the upcoming H125 helicopter assembly line stand as beacons of India's thriving aerospace ecosystem and its strategic partnership with global players like Airbus, the ministry added.

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