top of page

By:

Bhalchandra Chorghade

11 August 2025 at 1:54:18 pm

Applause for Cricket, Silence for Badminton

Mumbai: When Lakshya Sen walked off the court after the final of the All England Badminton Championships, he carried with him the disappointment of another near miss. The Indian shuttler went down in straight games to Lin Chun-Yi, who created history by becoming the first player from Chinese Taipei to lift the prestigious title. But the story of Lakshya Sen’s defeat is not merely about badminton final. It is also about the contrasting way India celebrates its sporting heroes. Had the same...

Applause for Cricket, Silence for Badminton

Mumbai: When Lakshya Sen walked off the court after the final of the All England Badminton Championships, he carried with him the disappointment of another near miss. The Indian shuttler went down in straight games to Lin Chun-Yi, who created history by becoming the first player from Chinese Taipei to lift the prestigious title. But the story of Lakshya Sen’s defeat is not merely about badminton final. It is also about the contrasting way India celebrates its sporting heroes. Had the same narrative unfolded on a cricket field, the reaction would have been dramatically different. In cricket, even defeat often becomes a story of heroism. A hard-fought loss by the Indian team can dominate television debates, fill newspaper columns and trend across social media for days. A player who narrowly misses a milestone is still hailed for his fighting spirit. The nation rallies around its cricketers not only in victory but also in defeat. The narrative quickly shifts from the result to the effort -- the resilience shown, the fight put up, the promise of future triumph. This emotional investment is one of the reasons cricket enjoys unparalleled popularity in India. It has built a culture where players become household names and their performances, good or bad, become part of the national conversation. Badminton Fights Contrast that with what happens in sports like badminton. Reaching the final of the All England Championships is a monumental achievement. The tournament is widely considered badminton’s equivalent of Wimbledon in prestige and tradition. Only the very best players manage to reach its final stages, and doing it twice speaks volumes about Lakshya Sen’s ability and consistency. Yet the reaction in India remained largely subdued. There were congratulatory posts, some headlines acknowledging the effort and brief discussions among badminton enthusiasts. But the level of national engagement never quite matched the magnitude of the achievement. In a cricketing context, reaching such a stage would have triggered days of celebration and analysis. In badminton, it often becomes just another sports update. Long Wait India’s wait for an All England champion continues. The last Indian to win the title was Pullela Gopichand in 2001. Before him, Prakash Padukone had scripted history in 1980. These victories remain among the most significant milestones in Indian badminton. And yet, unlike cricketing triumphs that are frequently revisited and celebrated, such achievements rarely stay in the mainstream sporting conversation for long. Lakshya Sen’s journey to the final should ideally have been viewed as a continuation of that legacy, a reminder that India still possesses the talent to challenge the world’s best in badminton. Instead, it risks fading quickly from public memory. Visibility Gap The difference ultimately comes down to visibility and cultural investment. Cricket in India is not merely a sport; it is an ecosystem built over decades through media attention, sponsorship, and mass emotional attachment. Individual sports, on the other hand, often rely on momentary bursts of recognition, usually during Olympic years or when a medal is won. But consistent performers like Lakshya Sen rarely receive the sustained spotlight that their achievements deserve. This disparity can also influence the next generation. Young athletes are naturally drawn to sports where success brings recognition, financial stability and national fame. When one sport monopolises the spotlight, others struggle to build similar appeal. Beyond Result Lakshya Sen may have finished runner-up again, but his performance at the All England Championship is a reminder that India continues to produce world-class athletes in disciplines beyond cricket. The real issue is not that cricket receives immense attention -- it deserves the admiration it gets. The concern is that athletes from other sports often do not receive comparable appreciation for achievements that are equally significant in their own arenas. If India aspires to become a truly global sporting nation, its applause must grow broader. Sporting pride cannot remain confined to one field. Because somewhere on a badminton court, an athlete like Lakshya Sen is fighting just as hard for the country’s colours as any cricketer on a packed stadium pitch. The only difference is how loudly the nation chooses to cheer.

From Battlefields to Grocery Bills

For millions of families, the real cost of war is felt not on battlefields but in rising fuel and grocery bills.

Global wars are often seen through the lens of geopolitics and military strategy, with images of battlefields, missiles, and diplomacy dominating headlines. Yet conflicts extend beyond the countries involved, rippling through the global economy and reaching ordinary households. For millions of families, especially in developing countries like India, war is felt not on the battlefield but in the kitchen — through higher fuel and grocery bills.


Supply Chain Disruptions

Modern economies are highly interconnected. Commodities such as wheat, crude oil, fertilisers, and edible oils are traded globally, so conflicts in key producing regions disrupt supply chains.


A clear example was the 2022 Russia–Ukraine war. Together, the two countries supplied nearly 30 per cent of global wheat exports and about 60–70 per cent of sunflower oil. When the war disrupted Black Sea ports and farm output, global wheat prices surged nearly 40% in the first months.


Wars also disrupt fertiliser supplies. Russia is among the world’s largest fertiliser exporters; when exports fall, prices rise, increasing farming costs and pushing up food prices.


India produces a significant portion of its own food but remains closely tied to global prices. When international commodity prices rise, domestic markets feel the pressure.


Fuel Price Impact

Fuel is often the first commodity to react to geopolitical tensions. Oil-producing regions, particularly in the Middle East, have a significant influence on global energy markets, and even the threat of disruption can drive crude prices higher.


India imports nearly 85% of its crude oil, making it vulnerable to global price shocks. When crude prices rise, petrol and diesel become costlier, transport and logistics costs increase, and goods—from vegetables to packaged food—become more expensive.


LPG and Household Budgets

For Indian households, LPG (Liquefied Petroleum Gas) is a key cooking fuel. Over the past decade, schemes such as the Ujjwala Yojana have expanded access to millions of homes.


However, LPG prices are linked to global energy markets. When international fuel prices rise during wars, LPG cylinder prices often increase.


At times, domestic LPG prices in India have crossed Rs 1,100 per cylinder in major cities. For middle- and lower-income families, such increases strain monthly budgets, turning a basic necessity into a major expense.


Rising Grocery Bills

War-driven inflation is not limited to fuel; food prices often rise as well. Higher fuel costs raise transport expenses for farm produce, while fertiliser shortages increase farming costs. Global shortages of wheat, edible oil, and pulses push prices higher.


India saw this during the edible oil crisis, when cooking oil prices rose nearly 50–70 per cent between 2020 and 2022. Disruptions to sunflower oil imports from the Black Sea region forced India to use alternatives such as palm and soybean oil.


As input and logistics costs rise, vegetables, grains, dairy, and packaged foods become more expensive. For many households, grocery bills can rise by 10–20 per cent during periods of global instability.


Middle Class Burden

The middle class often bears the silent burden of global economic shocks. Unlike lower-income households, they may not receive subsidies, while incomes rarely keep pace with inflation.


In India, food and fuel account for nearly 45–50 per cent of household spending for many families. When essential prices rise together, monthly budgets face severe pressure.


A family that once spent Rs 8,000 on groceries and Rs 2,000 on fuel may suddenly spend Rs 12,000 or more for the same needs. This reduces savings, delays investments, and weakens long-term financial stability.


Discretionary spending on education, healthcare, travel, or leisure is often the first casualty.


Cost of Prolonged Wars

Short-term conflicts cause temporary price spikes, but prolonged wars can cause more serious economic damage.


If conflicts persist for years, the global economy may face:• Persistent inflation in food and fuel• Higher transport and manufacturing costs• Trade disruptions• Currency volatility in emerging markets• Pressure on government subsidies and budgets


Governments may respond by cutting fuel taxes, releasing strategic petroleum reserves, restricting exports, or expanding food subsidies. India has used such measures before, including export restrictions on wheat and rice, fuel tax cuts, and food distribution through the Public Distribution System (PDS).


Even so, prolonged wars can strain public finances and slow economic growth.


Wars may begin on distant borders, but their economic effects spread quickly worldwide. Through disrupted supply chains, higher fuel costs, and food inflation, conflicts eventually reach household kitchens.


For millions of Indian families, the real cost of war is seen not in military spending but in costlier LPG, expensive vegetables, and shrinking savings.


The link between geopolitics and household economics shows that global stability is not just a diplomatic goal—it is essential for economic security and everyday well-being.


(The writer is a Chartered Accountant based in Thane. Views personal.)

 

Comments


bottom of page