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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Anxiety at 9 to 5

In my fifteen years of corporate life, I’ve noticed, like many others surely do, something both familiar and invisible threading its way through every workplace known to me. Anxiety. It arrives quietly, like background noise that never quite goes away. You hear it in the clipped tone of a manager rushing through a meeting or in the strange ‘guilt’ of logging off on time, or in the tightening breath before a team call, or the soundless scream of unread emails.


In many ways, it is the new default setting of the working mind.

We talk about anxiety in clinical terms: as a mental health issue, something diagnosable and treatable. But over the years, I’ve come to believe there’s a subtler, more pervasive version of anxiety that medicine alone can’t address - a kind of psychological corrosion that’s less about imbalance and more about perspective.


I’ve seen people with excellent mental health fall apart under pressure and watched others weather absurd demands with grace, not because they’re emotionally bulletproof, but because they view problems differently. Mindset isn’t a panacea, but a powerful filter. Take something as simple as an upcoming presentation. Two people with the same brief, same deadline. One plans, paces themselves, checks in with colleagues. The other delays, panics, loses sleep. The difference isn’t ability. It’s orientation, how they meet the problem in their mind before it ever meets them on their screen.


The philosopher’s question — what is the good life? — rarely echoes through the open-plan office. Yet professionals today are answering it daily, silently, by how they choose to balance the chords of their lives: health, work, relationships, rest. The balance is delicate. When one strand, usually work, begins to tighten and tug, the whole instrument goes out of tune. And in its dissonance arises a phenomenon that is now so widespread it has become banal: corporate anxiety.


Not long ago, the demand was long hours. Now, it is long hours with unclear ends. Do more with less. Take initiative, but stay within your lane. Be available, but don’t overstep. Many employees today find themselves living in a kind of existential fog, unsure not just of what they are doing, but why. “Nothing has really happened until it has been described,” wrote Virginia Woolf. And yet, the modern worker is so overburdened with action that there’s no time left to articulate its meaning.


Organizations, for all their town halls and slide decks, still often fail to create the one condition necessary for clarity: trust. Employees are asked to produce without explanation, perform without feedback and stay late without reason. The result is a misalignment between energy spent and purpose understood.


The remedy is neither corporate yoga nor free coffee but transparency. To recognize not just the loudest voices, but the quietest contributions. To build evaluation systems rooted in both data and empathy. Above all, it is to real space for doubts, and the vulnerabilities that make us human.


But organizations alone cannot fix what individuals refuse to face. A modern worker must audit not just their time, but their tendencies. Procrastination isn’t a moral failing but a habit with consequences. One bad habit, once identified and replaced, can transform the terrain of a life. And perhaps most critically, environment matters. We become what we consume, including the people we allow to shape our mental air.


In an era ruled by artificial intelligence, the most radical thing we can do is preserve our emotional intelligence. To feel, to connect, to care - these are the last frontiers of our humanity. Let us shift from coping with anxiety to conquering it - one mindset at a time.


(The writer is an information security professional and author of ‘Be Your Own Stress Buster’.)

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