top of page

By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Australian women’s love for sport

Australian women’s love for sport

Australians love a good sport story, because we love our sport. While many of us think of sporting narratives playing out on fields and courts, there are some wonderful sporting stories captured in our country's rich literature. And just as women have always been playing sport, they have also been writing about it. Here are some books by women and non-binary writers for your summer reading list. They look at sport in a range of ways. Whether you enjoy histories, non-fiction, poetry, crime or even romance, there is a sporting story to suit all readers. These books seek to connect with diverse sports fans, or anyone looking for something a little different.


Footy in literature

When we think of books about Australian rules football, we tend to think of the many memoirs, biographies and other non-fiction works documenting the game's history, cultural influence and place in collective memory.


Despite the game being the country's dominant football code, it has not strayed too far into the world of fiction. Fictional footy narratives are rare.


The first women's Ashes

Marion Stell's The Bodyline Fix: How Women Saved Cricket delves into a fascinating yet often overlooked chapter of cricket history. The book explores how Australian women cricketers in the 1930s played a crucial role in restoring the integrity of the sport, following the infamous men's Bodyline series of 1932-33, which strained relations between Australia and England.


Stell is one of Australia's foremost sports historians. She has gathered the stories of women's sport in Australia, tracking down documents from scrapbooks kept by athletes and their families, mining storage units and garages for historical gems, and peering through miles of microfilm.


She is the author of the germinal book Half the Race: A History of Australian Women in Sport (1991), and her co-authored work with women's football pioneer Heather Reid, Women in Boots: Football and Feminism in the 1970s (2020), is also excellent reading.


Whole of My World by Nicole Hayes (2013)

These books depicted the ways women work to connect with the game and the joy that fandom can bring. They also examined the dark side of the sport, such as the effects of toxic masculinity.


More recently, Sarah Thornton published Lapse, a crime thriller set in rural Australia, where the protagonist, former lawyer Clementine Jones heads to the country and ends up coaching at the local footy club.


Lapse is an interesting look at Australian rural life, racial tensions in small communities and the dynamics of country footy through the tropes of the thriller genre.


The novel has lots of suspense to keep you turning the pages. The plot is a refreshing take on the “stranger arriving in a small town with a secret”, featuring a woman protagonist who comes into a hypermasculine environment.


Matildas' momentum

Who didn't get caught up the excitement of the 2023 FIFA Women's World Cup? One of the successes of the event was how many new fans were welcomed into the women's football family.


Football historian and academic Fiona Crawford has been busy over the last couple of years documenting the increased focus on Australia's national women's team the Matildas.


She published The Matilda Effect (2023) in the lead up to the 2023 FIFA Women's World Cup. She also co-authored Never Say Die: The Hundred-Year Overnight Success of Australian Women's Football (2019) with Lee McGowan, which is another great read.


First Nations people and sport

Personal Score: Sport, Culture, Identity by Ellen van Neerven is a compelling blend of memoir, poetry and cultural commentary.


Personal Score is incredibly powerful, alternating between intimate reflection and sharp political critique. It explores what it means to play sport on stolen land, to love football – and questions the game's colonial history.


Tennis anyone?

Romance fiction book sales are on the rise. You might be surprised to learn that sports romance has become a major player in this growing market – so much so that from February 28 to March 2, 2025, the world's first Sports Romance Convention will be held in Minneapolis, USA.


As we gear up for the Australian Open, a timely title is Abra Pressler's Love and Other Scores. Pressler tells the story of an international tennis star with a secret coming to compete in Melbourne's grand slam tournament. When he falls in love with a local, he finds he can't hide his secret much longer.


Pressler's novel explores how diverse sexualities are still stigmatised in men's sport, at the same time as it depicts an environment where there are more intersectional identities. And of course, as is necessary in the romance genre, it gives us a “happily ever after” ending that allows us to imagine a sporting world where these issues are not only resolved, but celebrated.

-The Conversation

4 Comments


Expert Incognito
Expert Incognito
Oct 14, 2025

আমি আমার বন্ধুর সুপারিশে এই ক্যাসিনোটি চেষ্টা করার সিদ্ধান্ত নিয়েছি, এবং আমি এতে অনুশোচনা করিনি https://betjilibd.net/। গেমের নির্বাচন চমৎকার, বিশেষ করে স্লট। পেমেন্টগুলি সামঞ্জস্যপূর্ণ এবং কোনও জালিয়াতি নেই। আমি পছন্দ করেছি যে আপনি বিভিন্ন মুদ্রায় জমা করতে পারেন, যা ঘন ঘন খেলোয়াড়দের জন্য সুবিধাজনক। গ্রাফিক্সের গুণমান এবং জেতার আসল সম্ভাবনা দেখে আমি আনন্দিতভাবে অবাক হয়েছি।

Like

Lewis Wood
Lewis Wood
Jun 12, 2025

It's inspiring to see widespread enthusiasm and community among female sports fans. That energy also fuels engagement in sports betting, live streaming, and niche casino games. For platforms that offer tailored promotions and active communities, https://1xbet.org.in/app/ gives a breakdown of top betting and casino options. Community and shared passion elevate the whole experience. When the crowd is engaged, the entire game—from stadium to screen—feels more alive.

Like

Irina Fortun
Irina Fortun
Jun 03, 2025

If you’re tired of complicated betting websites and just want something that works, I’d recommend giving this one a try. It doesn’t waste your time with pop-ups or hidden conditions — everything is laid out clearly. I discovered it while browsing reviews and ended up here https://1win.biz.in/app/ and the overall experience was better than expected.

Like

margo zalizo
margo zalizo
May 09, 2025

Regular promotions and bonuses keep the gaming experience fresh and rewarding. From welcome offers to daily challenges,info at https://bcgame.pro.in/app/ the app consistently provides incentives that add value and excitement to my gameplay.

Like
bottom of page