Colour Your Brand Right

It’s often said that first impressions are formed in less than seven seconds. But what few realise is that colour is the first language we speak — silently. Before your words, your pitch, or your résumé is even noticed, your visual presence has already communicated volumes. And at the centre of that communication is colour psychology — the science of how colours influence perception, emotion, and behaviour.

Now, imagine translating that influence into a strategic tool for personal branding.

We live in a world of shrinking attention spans and overwhelming options. Whether you're a founder, consultant, coach, or corporate leader, your success doesn't just depend on what you offer — it hinges on how memorable and trustworthy your brand appears. Colour plays a more crucial role in this perception than we give it credit for.

Think about it. Why does one leader’s navy-blue blazer command attention while another’s bright tie screams confidence? Why do we perceive someone in earthy tones as grounded and dependable while someone in bold red appears more assertive? It isn’t coincidence — it’s psychology. And when applied with intention, this becomes an unstoppable part of your brand strategy.

Over the last decade, I’ve worked with thousands of professionals across industries, helping them build brands that not only feel authentic but also drive measurable business growth. One key element that often turns into a game-changer for my clients is understanding and applying colour psychology in their personal brand.

The goal is not just to look good, but to look aligned — with your business goals, your values, and the way you want the world to experience you.

One of my clients, a senior executive transitioning into entrepreneurship, felt lost on how to present herself to a digital audience. She was brilliant — but blending in. By refining her colour palette based on her personality and goals, we elevated her personal presence both online and offline. Within four months, her visibility spiked, and so did her business — she 4x’ed her client conversions and signed two major contracts just because people began to “see” her differently.

Now, here’s something even more exciting. Colour psychology isn’t just for adults. That’s why I’ve written a very special book titled “Colour Me Happy by Divya Advani” — a joyful, interactive experience for children aged 4–10 that gently introduces them to the world of emotions through colours. If we can help our children understand what colour says about how they feel and how others perceive them, we’re not just creating expressive individuals — we’re cultivating powerful communicators of tomorrow.

Because whether it’s crayons in a child’s hand or a tailored blazer in a boardroom, colour is never neutral. It either works for you or against you.

The business world today demands more than skills — it demands distinction. And in a world where AI is automating skill sets and everyone is shouting online, personal branding is what will make people remember you. When done right, it doesn’t just enhance how others see you — it amplifies your ability to earn, influence, and lead.

This month, I’m onboarding only two high-end clients who are ready to create a powerful, profit-generating personal brand. If you’re a business owner or working professional who’s serious about standing out and scaling up, let’s make it happen.

Your personal brand is already saying something. The real question is — is it saying what you want it to? Let’s connect and discover together how we can elevate your personal brand. And if you’re looking to avail a copy of my second book “Colour Me Happy” for your child anywhere in India, reach out to me directly. For those outside of India, you could avail my book via Amazon.

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LinkedIn: DivyaaAdvaani

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(The author is a personal branding expert. She has clients from 14+ countries. Views personal.)