Purvodaya Scheme: Linking Industry, Connectivity, and Tourism
- Dipti Sawant

- 4 hours ago
- 3 min read
Purvodaya aims to strengthen tourism potential and enhance connectivity in East and Northeast India.

The Government of India has recently launched the Purvodaya Scheme to promote economic and tourism development in the eastern and northeastern regions of the country. The scheme aims to strengthen tourism potential and enhance connectivity under the East Coast Industrial Corridor, with Durgapur emerging as a key connecting node.
The initiative focuses on five major states—Bihar, Jharkhand, West Bengal, Odisha, and Andhra Pradesh—and includes the deployment of nearly 4,000 electric buses (e-buses) to improve sustainable transportation. In addition, the scheme has been specially designed to promote the Buddhist tourism circuit across Arunachal Pradesh, Sikkim, Assam, Manipur, Mizoram, and Tripura. As stated by the Finance Minister, Nirmala Sitharaman, the programme will cover the preservation of temples and monasteries, the establishment of pilgrimage interpretation centres, and the development of essential pilgrim amenities.
Tourism Potential of the Seven Sisters
The northeastern states, popularly known as the “Seven Sisters of India”—Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, and Tripura—represent a unique blend of rich cultural heritage, biodiversity, and scenic natural landscapes.
Arunachal Pradesh is known for its spectacular landscapes, rivers, and religious sites such as Tawang Monastery, one of the most important Buddhist centres in India. Although tourism growth has been moderate, it continues to attract cultural and nature-based tourists.
Assam is famous for Kaziranga National Park, Brahmaputra River cruises, tea gardens, and cultural heritage. It remains the largest contributor to tourism in the Northeast, with steady growth in both domestic and foreign tourist arrivals.
Manipur, known for Loktak Lake, rolling hills, and cultural festivals, has experienced a sharp decline in tourist visits in recent years, presenting challenges for tourism development.
Meghalaya offers major ecotourism attractions such as Balpakram and Nokrek Biosphere Reserve and has recorded consistent growth in both domestic and international tourism.
Mizoram is characterised by dense forests, tribal culture, and adventure tourism and has emerged as the fastest-growing tourism destination in the region.
Nagaland, known for the Hornbill Festival and vibrant tribal traditions, shows gradual growth in tourism.
Tripura is recognised for its historical temples and cultural heritage and has witnessed strong growth in domestic tourism.
Tourist Growth Trend (in million visitors)
State | 2014 | 2019 | 2023–25 | Trend |
Assam | 4.3 | 6.7 | 7.5+ | Strong growth |
Meghalaya | 0.6 | 1.2 | 1.5+ | Steady growth |
Tripura | 0.3 | 0.5 | 0.6+ | Good growth |
Mizoram | 0.1 | 0.2 | 0.5 | Fastest growth |
Arunachal | 0.15 | 0.3 | 0.25 | Moderate |
Nagaland | 0.1 | 0.15 | 0.13 | Slow |
Manipur | 0.2 | 0.17 | 0.02 | Sharp decline |
Overall, tourism in Northeast India has more than doubled since 2014. Domestic
Tourist visits increased from approximately 7 million in 2014 to 12.5 million in 2023, while foreign tourist arrivals reached over 221,000 in 2023. Assam contributes the highest share of tourism revenue, followed by Meghalaya and Tripura. Mizoram and Nagaland show growing potential, while Arunachal Pradesh and Manipur continue to record relatively lower revenues due to limited tourist footfall.
E-Buses in Promoting Tourism
The introduction of electric buses under the Purvodaya Scheme plays a crucial role in promoting sustainable and green tourism. E-buses provide clean, comfortable, and
affordable transport, improving connectivity to tourist destinations. They reduce carbon emissions, protect environmentally sensitive regions, and align with ecotourism.
policies. Moreover, cities adopting e-buses are perceived as modern, smart, and sustainable, which enhances their attractiveness to both domestic and international tourists.
The Purvodaya Scheme, supported by infrastructure development and sustainable mobility solutions such as e-buses, has significant potential to transform.
Tourism in Eastern and Northeastern India. With proper implementation, the region can emerge as a major hub for cultural, religious, and eco-tourism, contributing
substantially to economic growth and regional development.
(Writer is a Mumbai based Finance expert. Views personal.)





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