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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Enter the Dragon

India and China edge closer as America’s tariffs push Delhi into Beijing’s arms.

For years Washington cast itself as India’s indispensable partner: a counterweight to China, a market for its goods, a guarantor of a “free and open Indo-Pacific.” Now, thanks to Donald Trump’s latest outburst of economic nationalism, America risks squandering that role. With tariffs of up to 50 percent slapped on Indian exports, and further duties threatened in retaliation for Delhi’s oil and arms purchases from Russia, the White House has turned an awkward ally into a bruised one. Into the breach steps China, once India’s fiercest regional rival, now making conciliatory noises about solidarity and shared destiny.


The rhetoric has been striking. Xu Feihong, China’s ambassador in Delhi, recently accused Washington of being a “bully” that long enjoyed the fruits of free trade but now weaponizes tariffs for leverage. He declared that Beijing “firmly stands with India” in resisting unilateral trade restrictions and called for the two Asian giants to become “double engines” of growth. His remarks followed a high-level visit by Wang Yi, China’s foreign minister, who urged India to see China as a partner, not a threat. Wang’s talks with S. Jaishankar, the foreign minister, and Ajit Doval, the national security adviser, produced ten points of consensus on border management and even tentative steps towards a framework for settling the boundary dispute.


This sudden thaw is remarkable given the bloody clashes at Galwan in 2020, which froze relations and left Delhi bristling with suspicion of Chinese intent. Since then, the two sides have managed only cautious disengagement, with troops still facing each other at multiple friction points along the Himalayan frontier. The new consensus to create additional general-level mechanisms for the eastern and middle sectors, reopen traditional border trading posts, and form expert groups on delimitation suggests a willingness to compartmentalise the border dispute in the interests of wider cooperation.


America’s tariff tantrums have accelerated this shift. American policymakers, once content to see India soak up Russian barrels to stabilise markets, now bridle at the optics of an ally fuelling Vladimir Putin’s war machine. Negotiations on a trade deal have stalled.


For Beijing, the opportunity is obvious. By siding vocally with India against America’s tariffs, China casts itself as a defender of multilateralism and the WTO, while hoping to loosen Delhi from Washington’s embrace. It offers investment, market access and a vision of an equal and orderly multipolar world.


Chinese companies, bruised by Western decoupling, now want space in India’s market, while Beijing seeks to blunt Delhi’s protectionist instincts against its tech and infrastructure champions.


India, for its part, will be cautious. Memories of Chinese aggression are fresh, and the trust deficit remains wide. Delhi’s strategic elite still views Beijing as the principal long-term challenger in Asia. Yet India has always prized ‘strategic autonomy’ while playing great powers off against each other rather than aligning fully. For PM Modi, cultivating a temporary rapprochement with China not only secures leverage over America but also reassures domestic audiences that India’s foreign policy is not hostage to any single partner. His upcoming visit to China for the Shanghai Cooperation Organisation summit will be closely watched for signals of just how far this courtship might go.


The implications extend beyond South Asia. If India and China succeed even modestly in compartmentalising their disputes, they could inject new momentum into regional groupings such as BRICS and the SCO, which both prize as platforms for challenging Western dominance. A functioning ‘dragon–elephant’ partnership would complicate American efforts to stitch together an Indo-Pacific coalition aimed at containing China.


That said, the obstacles are formidable. Border tensions, trade imbalances (India runs a deficit of over $100bn with China), and competing visions of Asia’s security architecture will not vanish. Nor will America easily cede its strategic foothold in Delhi: defence ties, technology transfers, and intelligence cooperation remain deeper with Washington than Beijing can yet offer. The likeliest outcome is not a full-fledged India–China entente but a careful hedging with India drawing closer to China just enough to extract concessions from America, while keeping its options open.

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