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By:

Kaustubh Kale

10 September 2024 at 6:07:15 pm

Akshay Tritiya and Gold

As Akshay Tritiya arrives, gold once again takes centre stage in Indian households. For generations, buying gold on this auspicious day has been considered a symbol of prosperity, purity, and good fortune. It is not just a purchase. It is an emotion, a blessing, and a tradition passed from one generation to another. But beyond tradition, gold also carries an important financial lesson. Gold is not just jewellery. It is an asset. Gold During Uncertain Times Over the years, gold has proved its...

Akshay Tritiya and Gold

As Akshay Tritiya arrives, gold once again takes centre stage in Indian households. For generations, buying gold on this auspicious day has been considered a symbol of prosperity, purity, and good fortune. It is not just a purchase. It is an emotion, a blessing, and a tradition passed from one generation to another. But beyond tradition, gold also carries an important financial lesson. Gold is not just jewellery. It is an asset. Gold During Uncertain Times Over the years, gold has proved its worth not only during festivals, but also during uncertain times. Whenever the world faces wars, inflation, currency weakness, economic slowdown, or financial panic, investors across the globe look at gold as a safe haven. This is because gold has a unique quality. It is trusted across countries, cultures, and generations. It does not depend on the promise of one government, one company, or one currency. Why Gold Holds Value Unlike paper currency, gold cannot be printed endlessly. Unlike businesses, it does not depend on profits or management quality. Unlike real estate, it is globally accepted and easily valued. This is why gold continues to remain one of the oldest and most respected stores of value. It has survived centuries of change, economic cycles, wars, and financial crises. The Right Role in Your Portfolio That said, gold should not be treated as a shortcut to wealth creation. Equities and equity mutual funds still remain essential for long-term growth. Gold plays a different role. It brings balance, stability, and protection to your portfolio. When equity markets are volatile or global uncertainty rises, gold often provides comfort. A sensible allocation of around 10-20% to gold can help reduce overall portfolio risk.  So basically, while stocks and equity mutual funds play the lead role in your long-term financial goals, gold plays the supporting but essential role. Physical Gold Has Limitations However, the way you invest in gold matters. Buying physical gold during festivals may feel emotionally satisfying, but it comes with practical challenges. There are making charges, purity concerns, storage issues, risk of theft, and liquidity problems. A necklace may be beautiful, but you cannot easily sell only a small portion of it when you need money. Also, when gold is bought as jewellery, the investor often forgets to calculate the actual return after making charges and deductions. Smarter Ways to Invest This is where Gold Mutual Funds and Gold ETFs become useful. They allow you to invest in gold without worrying about lockers, purity, theft, or storage. You can invest flexible amounts, start SIPs, track value easily, and redeem conveniently when required. For investors who want gold as part of their financial plan, these options are far more practical than buying jewellery purely as an investment. Tradition with Financial Clarity Akshay Tritiya is a beautiful reminder that wealth should be built with faith, patience, and clarity. Buying gold is auspicious, but buying it in the right form is financially wise. This Akshay Tritiya, celebrate tradition - but also upgrade your financial thinking. Because true prosperity is not just about owning gold. It is about owning it smartly. (The writer is a Chartered Accountant and CFA (USA). Financial Advisor. Views personal. He could be reached on 9833133605.)

Forensic Battle Against Counterfeit Medicines

In India, counterfeit medicines have quietly become a serious threat, even reaching legitimate shops and hospitals.

India is now increasingly threatened by the growing menace of counterfeit medicines. Counterfeit medicines are fake drugs that look just like the real ones but might not work—or worse, they could harm health. Fake medicines often contain no real ingredients, wrong substances, or harmful chemicals, yet are packaged with labels, logos and seals to look authentic. In India, where medicines are used by millions every day, counterfeit drugs have quietly become a serious threat, even reaching trusted shops and hospitals. These illicit drugs find their way into legitimate supply chains. As counterfeiters grow more sophisticated, spotting and stopping these drugs is increasingly critical.


Counterfeiters target multiple parts of a drug’s presentation. They even exploit the names of reputed pharmaceutical companies to circulate fake medicines in the market, deceiving both regulators and consumers. Counterfeit tablets or capsules often mimic the colour, shape, and size of real drugs but may lack active pharmaceutical ingredients (APIs) or contain harmful substitutes. They differ in texture, weight, and dissolution. Common signs include incorrect fonts, misspellings, poor logos, fake QR codes or holograms that don't link to verification databases, and low-quality packaging. Batch numbers and expiry dates are often printed with non-standard inks, and tamper-evident seals are typically forged, lacking proper pressure sensitivity or adhesive bonding of the genuine products. Counterfeiters use fake licences and illegal manufacturers to dodge regulation.


India is tackling counterfeit drugs with a multi-layered strategy combining forensic science and regulation. Key steps include QR code-based serialisation for full drug traceability and upgrading state and central forensic labs into specialised pharma forensics units. These labs use tools such as Raman spectroscopy, infrared analysis, and AI databases. Experts use visual and digital autopsies to examine packaging and contents, while digital forensics from phones and computers uncovers networks. Fingerprint analysis links suspects to crime scenes, and psychological profiling aids in understanding perpetrators. This integrated approach helps to detect, trace, and dismantle fake drug operations to safeguard public health.


The Parliamentary Standing Committee's fifth report (2024–25) flags widespread spurious drugs and a misleadingly low 5.9% conviction rate. Of 2.3 lakh samples tested (2015–2019), 593 were spurious and 9,266 substandard, yet only 35 convictions occurred. In April 2025, 196 drug samples were declared ‘Not of Standard Quality (NSQ)—60’ by central labs and 136 by state labs. Similar concerns were raised in March 2025 and December 2024, when 135 NSQ drugs were flagged.


Key counterfeit medicine hubs in India include Delhi-NCR, Baddi, Kolkata, Patna, Mumbai, and parts of UP and Hyderabad. These areas are exploited for their pharma activity, weak oversight, and transport access, aiding fake drug production and distribution.


There is currently no centralised national database to track counterfeit medicine cases, which allows repeat offenders to secure bail relatively quickly after serving only a short period in police or judicial custody. Although violators are subjected to provisions under the Drug and Cosmetics Act, enforcement remains challenging.


In November 2024, the Supreme Court issued a notice based on a petition filed by the Indian Pharmaceutical Alliance seeking clear guidelines for prosecuting counterfeit drug offences. In March 2025, the Delhi High Court ruled in favour of Johnson & Johnson, imposing a ₹3.34 crore penalty on Medserve for selling counterfeit medical devices, emphasising the serious threat to public health.


ANTF and DCA Telangana have led multiple successful raids, seizing counterfeit, expired, and unlicensed drugs and arresting key offenders. These actions, supported by the Pharma Task Force and State Drug Officers, disrupted major fake medicine networks. Tackling counterfeit drugs is a critical public health issue, demanding stronger forensic tools, digital traceability, and coordinated national action to safeguard lives and the pharma industry’s integrity.


(Dr. Kumar is a former IPS officer and forensic consultant to Assam government. Das is a student of FSU, Guwahati. Views personal.)

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