The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients...

min read

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients are satisfied, and their teams respect them, yet expansion remains frustratingly slow. Recently, a business owner shared a thought that many silently carry: “I’m doing everything right, but I’m not being seen the way I want to be seen.” He was honest, humble, and hardworking. He listened more than he spoke, stayed polite at networking events, delivered consistently, and maintained a quiet presence. But in a world where visibility often determines opportunity, quiet confidence can easily be mistaken for lack of influence. The reality is stark: growth today is not driven only by performance. It is powered by perception. And when a founder’s personal brand does not match the scale of their ambition, the world struggles to understand their value. This is the hidden gap that many high-performing business owners never address. They assume their work will speak for itself. But the modern marketplace doesn’t reward silence — it rewards clarity, presence, and personality. If your visiting card, website, social media, communication, and leadership presence all tell different stories, the world cannot form a clear image of who you are. And when your identity is unclear, the opportunities meant for you stay out of reach. A founder may be exceptional at what they do, but if their personal brand is scattered or outdated, it creates confusion. Prospects hesitate. Opportunities slow down. Collaborations slip away. Clients choose competitors who appear more authoritative, even if they are not more capable. The loss is subtle, but constant — a quiet erosion of potential. This problem is not obvious, which is why many business owners fail to diagnose it. They think they have a sales issue, a market issue, or a demand issue. But often, what they truly have is a positioning issue. They are known, but not known well enough. Respected, but not remembered. Present, but not impactful. And this is where personal branding becomes far more than a marketing activity. It becomes a strategic growth tool. A strong personal brand aligns who you are with how the world perceives you. It ensures that your voice carries authority, your presence commands attention, and your identity reflects the scale of your vision. It transforms the way people experience you — in meetings, online, on stage, and in every business interaction. When a founder’s personal brand is powerful, trust is built faster, decisions are made quicker, and opportunities expand naturally. Clients approach with confidence. Partners open doors. Teams feel inspired. The business grows because the leader grows in visibility, influence, and clarity. For many business owners, the missing piece is not skill — it is story. Not ability — but alignment. Not hard work — but the perception of leadership. In a world where attention decides advantage, your personal brand is not a luxury. It is the currency that determines your future. If you are a founder, leader, or business owner who feels you are capable of more but not being seen at the level you deserve, it may be time to refine your personal positioning. Your next phase of growth will not come from working harder. It will come from being perceived in a way that matches the excellence you already possess. And if you’re ready to discover what your current brand is saying about you — and how it can be transformed into your most profitable business asset — you can reach out for a free consultation call at: https://sprect.com/pro/divyaaadvaani Because opportunities don’t always go to the best. They go to the best perceived. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

From Cable TV to OTT: Journey of Freedom and Controversy

Abhijit Joshi
Oct 25, 2024
3 min read

The Indian entertainment landscape has undergone a dramatic transformation over the last few decades, moving from the simple, censored broadcasts of Doordarshan in the 1980s to the unregulated content explosion on over-the-top (OTT) platforms today. While this shift has brought global content into Indian homes, it has also sparked debates about regulation, cultural influence, and content control.

The journey began in October 1992 when India saw the launch of Zee TV, the country's first privately-owned cable channel. This was followed by the launch of the Asia Television Network (ATN). These channels marked the beginning of India's foray into private television broadcasting. A few years later, global networks like CNN, Discovery Channel, and National Geographic entered the Indian market, providing viewers with a broader range of content.

This era represented a significant departure from the limited and heavily censored programming offered by Doordarshan. Private television opened the floodgates for content driven by Western cultural influences, creating a shift in the way Indian audiences consumed entertainment.

The Rise of OTT Platforms

The next major disruption came in 2008 with the launch of BIGFlix by Reliance Entertainment, marking India's entry into the world of OTT platforms. This was followed by the launch of the nexGTv app by Digivive in 2010, which allowed users to access live TV and on-demand content on mobile phones. Notably, nexGTv became the first platform to live-stream Indian Premier League (IPL) matches on smartphones during 2013 and 2014, further cementing the popularity of OTT services in the country.

The arrival of Hotstar and Netflix shortly thereafter changed the entertainment landscape entirely. Indian audiences could now watch content from around the globe, at any time, and on any device. This newfound freedom came with its own challenges, as OTT platforms operated without the stringent censorship typically imposed on television content.

Ruling on OTT Regulation

As OTT platforms gained popularity, concerns over content regulation emerged. On Friday, the Supreme Court dismissed a Public Interest Litigation (PIL) seeking the establishment of an autonomous body to monitor and filter content on OTT platforms.

The bench, headed by Chief Justice D Y Chandrachud and comprising Justices JB Pardiwala and Manoj Misra, ruled that the regulation of such platforms was a policy matter for the executive branch, requiring extensive consultation with various stakeholders.

The court’s ruling highlights a growing debate in India about content control and the responsibilities of OTT platforms. While some advocate for creative freedom, others argue for the need to regulate explicit content, especially to protect minors.

Controversies over OTT

The unregulated nature of OTT platforms has led to controversies, such as the case against Balaji Telefilms, its founder Ektaa R Kapoor, and her mother, Shobha Kapoor.

The Mumbai Police have registered a case under Sections 295-A of the Indian Penal Code (IPC), the Information Technology (IT) Act, and Sections 13 and 15 of the Protection of Children from Sexual Offences (POCSO) Act. The charges relate to the Alt Balaji series Gandi Baat, which is accused of using minors for pornographic purposes.

The Debate Over Content

Reflecting on the past, there is a stark contrast between the decency and censorship of Doordarshan in the 1980s and the wide-open world of OTT content today. With the rise of private networks, Western cultural influences began seeping into Indian entertainment, and this trend has only intensified with the rise of OTT platforms. Today, anyone with a smartphone can access a vast ocean of content, often without restrictions on what they can watch.

However, this freedom comes with a dilemma. While nobody is advocating for strict censorship or dictating what people should or should not watch, the question remains: Who is responsible for regulating this content? Is it the government’s role to intervene, or should it be left to individuals to decide what is appropriate for themselves and their families?

There is no doubt that OTT platforms provide valuable and diverse content, ranging from informative documentaries to well-crafted films and series. Yet, alongside these high-quality productions, there is a significant amount of sexually explicit content, which is more common in Western media but now prevalent on Indian OTT platforms.

The Path Forward

So, what is the solution? The responsibility for regulating OTT content cannot lie solely with the government, nor can it be completely left in the hands of viewers. Content creators and OTT platform owners also need to take responsibility for what they are producing and promoting. It is essential to strike a balance between creative freedom and ethical responsibility.

The debate over content regulation is similar to the one surrounding cigarette advertising.

Until a comprehensive policy is developed and implemented, it is up to the viewers to decide how deep they want to dive into the OTT sea. The power of choice is in their hands, but so is the responsibility.

(The author is a communication professional. Views personal.)