top of page

By:

Rajendra Pandharpure

15 April 2025 at 2:25:54 pm

BJP eyes chances in Western Maharashtra after the Pawars

The death of Ajit Pawar has unsettled western Maharashtra, leaving the BJP cautiously biding its time Pune: Western Maharashtra has long been Indian politics in miniature: dense with sugar cooperatives, caste arithmetic, money and muscle power. For decades it was shaped by one extended family – the Pawars - whose writ ran from district banks to dairy unions and from assembly halls to village panchayats. The sudden death of Ajit Pawar, the Nationalist Congress Party (NCP) strongman and...

BJP eyes chances in Western Maharashtra after the Pawars

The death of Ajit Pawar has unsettled western Maharashtra, leaving the BJP cautiously biding its time Pune: Western Maharashtra has long been Indian politics in miniature: dense with sugar cooperatives, caste arithmetic, money and muscle power. For decades it was shaped by one extended family – the Pawars - whose writ ran from district banks to dairy unions and from assembly halls to village panchayats. The sudden death of Ajit Pawar, the Nationalist Congress Party (NCP) strongman and Maharashtra’s deputy chief minister, has jolted this ecosystem. The aftershocks are being felt most keenly not by his rivals, but by his ally, the ruling Bharatiya Janata Party (BJP) that has long coveted the region. Maharashtra’s politics has always been regionally segmented. The BJP is entrenched in north Maharashtra; it has broken through spectacularly in Mumbai, including wresting control of the municipal corporation; Vidarbha remains Congress-leaning while Marathwada is competitive and volatile. Family Bastion Western Maharashtra, by contrast, has remained been the Pawars’ citadel. Control over cooperatives, especially sugar, has translated into rural loyalty, financial muscle and electoral dominance. The NCP, founded by Sharad Pawar, thrived on this architecture. The BJP, despite its national rise, has struggled to crack it. Rather than dislodge the system, the BJP sought to co-opt it. Disaffected satraps were inducted like Udayanraje Bhosale in Satara; the Mahadiks in Kolhapur; the Mohite-Patils in Solapur. Local strongmen such as Rahul Kul in Pune district were elevated and veterans like Harshvardhan Patil were brought in, if only briefly. The idea was to gradually bleed the undivided NCP led by patriarch Sharad Pawar. That effort has intensified as the BJP eyes an audacious goal: returning to power in Maharashtra on its own in the 2029 Assembly election. For that to happen, western Maharashtra is indispensable. It is no accident that the Modi government had created a new Union ministry of cooperation, handing it to Amit Shah. Cooperatives are the region’s political bloodstream. After the 2024 general election, Muralidhar Mohol, elected from Pune, was made minister of state in the same department. He was also informally tasked with western Maharashtra in a clear signal of the BJP’s strategic focus. Mohol’s brief was daunting: contain both Pawars. Sharad Pawar’s stature as a national deal-maker and Ajit Pawar’s grip on local machinery made them a formidable duo even when divided. Yet, the recent municipal contests in Pune and Pimpri-Chinchwad hinted at change. When both Pawars campaigned together, the BJP still managed to defeat them, suggesting that the old formula no longer guaranteed victory. Uncertain Times Then came the plane crash on January 28 leading to Ajit Pawar’s tragic death. His wife, Sunetra Pawar, was sworn in as deputy chief minister, an act of continuity intended to steady the ranks. While public sympathy is palpable, it has nothing to do with organisation. Sunetra Pawar will need time to command the networks her husband once ran by instinct. Her early gestures like visiting Karad to pay homage to Yashwantrao Chavan and invoking the legacy of Phule, Shahu and Ambedkar signal an attempt to anchor the party in its progressive tradition. Whether that rhetoric can substitute for Ajit Pawar’s authority is uncertain. Uncertainty abounds elsewhere too. Rumours swirl of a rapprochement or even a merger between the rival NCP factions. One scenario has Supriya Sule entering the Union cabinet. Another asks a more existential question: could Sharad Pawar, architect of Maharashtra’s secular, centrist politics, ever align formally with the BJP’s Hindutva project? His reported unease with a recent India–America trade agreement has fuelled speculation among supporters already anxious about ideological drift. Against this haze, the BJP’s restraint is striking. Rather than rushing to exploit the moment, it has preferred to wait and watch. The party knows that western Maharashtra is not won in a season. Cooperative elections, local bodies and caste coalitions move slowly. For now, the BJP is content to let the Pawars recalibrate, to allow factions to test their strength, and to intervene only when the contours are clearer. In a region where politics has long been about inheritance, Ajit Pawar’s absence has exposed how fragile even the most entrenched systems can be. The BJP senses opportunity, but is also aware of the attendant risks. Its wait-and-watch posture reflects a calculation born of experience. And in western Maharashtra, patience can be a weapon.

From Unknown to Unstoppable

Updated: Feb 24, 2025

Unknown to Unstoppable

Expanding a business is more than just increasing revenue or market share; it’s about evolving into a brand that people trust, recognize, and aspire to be associated with. In today’s competitive landscape, success is not just about what you offer—it’s about who you are. Personal branding is the bridge that connects business growth with long-term success. When business owners embrace personal branding, they transition from being just another entrepreneur to becoming an industry leader, an authority, and a trusted voice that attracts both customers and opportunities.


Scaling a business comes with challenges, self-doubt, and the fear of failure. However, the strongest brands are built by those who confidently position themselves as experts. Personal branding allows business owners to showcase their journey, highlight their expertise, and build a strong narrative that fosters credibility. When you are known for your insights, people trust your business more.


A major challenge in business expansion is differentiation. The market is flooded with competitors, and without a unique identity, businesses struggle to stand out. A strong personal brand gives a business an edge. People are more likely to engage with and invest in a brand that has a relatable, authentic leader behind it. When a business owner actively shares their vision, values, and expertise, they create an emotional connection with their audience.


Trust is critical in business growth. Consumers and investors want to associate with brands they trust, and trust is built through consistency and authenticity. Business owners who consistently present themselves as knowledgeable, reliable, and passionate about their industry naturally attract more opportunities. By being visible, engaging with audiences, and providing valuable insights, they establish themselves as thought leaders. When trust is solidified, expansion becomes smoother as customers, investors, and even employees align with the brand’s vision.


Strong relationships are essential in scaling a business. Partnerships, collaborations, and investor confidence play crucial roles, and personal branding significantly impacts these areas. A well-established personal brand opens doors to networking opportunities that might otherwise be out of reach. Expansion is not just about financial investment; it’s about strategic relationships, and personal branding makes those connections more accessible and impactful.


A prime example is Oprah Winfrey, whose personal brand has fuelled the success of her media empire. Oprah’s authenticity, relatability, and ability to connect with audiences have made her one of the most influential figures in the world. People don’t just follow her work; they trust her vision and leadership, proving that a strong personal brand can be the key to exponential business growth.


In today’s digital era, consumers want to see the people behind the brands they support. Business owners who hide behind their business logo miss out on a massive opportunity to create genuine engagement. Sharing personal experiences, challenges, successes, and even failures fosters authenticity that resonates with audiences. The more transparent and approachable a business owner is, the more trust they build, ultimately making business expansion a natural progression rather than an uphill battle.


Many entrepreneurs hesitate to put themselves in the spotlight, fearing criticism or believing their business should speak for itself. However, in reality, people don’t just buy products or services—they buy into the people behind them. A strong personal brand is not about selfpromotion; it’s about providing value, educating, inspiring, and positioning oneself as the go-to expert in their field. When business owners understand this, they begin to see personal branding as an investment rather than an option.


Ultimately, a business’s expansion is a reflection of the personal brand of its leader. The stronger the personal brand, the easier it becomes to attract investors, gain media attention, secure high-value clients, and create a loyal customer base. If you’re serious about scaling your business, start building your personal brand today. Your future success depends on it. Help me to help you build a strong and powerful personal brand.


The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Comments


bottom of page