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By:

Rajendra Joshi

3 December 2024 at 9:20:26 am

Centre pushes for early sugarcane crushing

Mills seek special subsidy Kolhapur: Despite an estimated 30-40 lakh tonnes of sugar being available in excess of domestic demand, the Centre is stepping up efforts to keep sugar prices under control. The Union Food Ministry has urged Maharashtra, Uttar Pradesh and Karnataka to advance the 2026-27 sugarcane crushing season so that fresh sugar reaches the market before the existing stock is exhausted. Sugar mills, however, say an early start will come at a cost. They are seeking special...

Centre pushes for early sugarcane crushing

Mills seek special subsidy Kolhapur: Despite an estimated 30-40 lakh tonnes of sugar being available in excess of domestic demand, the Centre is stepping up efforts to keep sugar prices under control. The Union Food Ministry has urged Maharashtra, Uttar Pradesh and Karnataka to advance the 2026-27 sugarcane crushing season so that fresh sugar reaches the market before the existing stock is exhausted. Sugar mills, however, say an early start will come at a cost. They are seeking special financial assistance to compensate for the likely fall in sugar recovery and the reduction in cane weight that could result from crushing in October. India produced around 280 lakh tonnes of sugar last season. The season began with stocks of nearly 50 lakh tonnes, while annual domestic consumption is estimated at around 280 lakh tonnes. With about 35 lakh tonnes expected to remain in stock by September 30, the Centre wants the new season’s production to start flowing into the market without waiting for the traditional crushing cycle. Maharashtra, Uttar Pradesh and Karnataka account for nearly 80 per cent of India’s sugar production. The Union Food Ministry has therefore written to the chief ministers of the three states, asking them to bring forward the start of the 2026-27 crushing season. The push comes against the backdrop of a sharp movement in sugar prices. Ex-mill prices had earlier climbed to around Rs 68 per kg, pushing retail prices close to Rs 80 per kg. Following a series of measures by the Centre, ex-mill prices have since declined to around Rs 41 per kg. Yet, the government is looking at further measures to bring prices down and ensure that stocks move into the market. One such measure has been the approval of imports of one million tonnes of raw sugar. Since initial applications covered only around eight lakh tonnes, the Centre has invited applications for the remaining quota. It has also reduced the permissible stockholding limit for traders from 400 tonnes to 200 tonnes. The next major point of discussion will be the meeting convened by Union Food and Public Distribution Secretary Sanjeev Chopra with the sugar industry in New Delhi on September 8. The secretaries of Maharashtra, Uttar Pradesh and Karnataka have also been invited. West Indian Sugar Mills Association (WISMA) president B. B. Thombre said the Centre was pushing for crushing to begin around the middle of October. Traditionally, most mills in Maharashtra begin operations around November 15, largely because sugarcane harvesting labour becomes available only after Diwali. The industry is, however, willing to explore an early start between October 20 and 25. But early crushing could have significant implications. According to Thombre, sugar recovery could fall by around 1.5 percentage points, while the weight of sugarcane supplied by farmers could decline by 10-15 per cent. The industry will therefore seek special assistance for cane crushed between October 15 and November 15. At the September 8 meeting, it plans to demand a subsidy of Rs 500 per tonne for sugar mills and Rs 300 per tonne directly for sugarcane farmers.

Why Growth Feels Lonely

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AI Generated Image

Success has a strange way of changing the atmosphere around a person. The climb is crowded, competitive, and loud — but the higher you rise, the quieter it becomes. Many founders who once dreamed of hitting big revenues and building powerful teams are surprised to find that the peak feels more isolating than they ever imagined. They have stability, scale, and status — yet they carry responsibilities, decisions, and pressures that very few people around them can fully understand. And that isolation doesn’t come from weakness; it comes from leadership.


People stay close to successful individuals, but often with expectations — a favour, an introduction, an opportunity, some hidden benefit. Wealth and influence attract attention, but rarely authenticity. And for many business owners, especially those running companies upward of Rs 90 crores, this is where the silent disconnect begins. They are surrounded by people but starved of genuine connection.


Yet beneath this loneliness lies a deeper, more strategic issue that most leaders never pause to consider: the brand they project externally no longer matches the identity they need internally. Their success is visible — deals, achievements, awards, numbers. But personal branding isn’t just about visibility. It is about emotional resonance, relational depth, and the quality of the people who enter your space because of who you are, not what you have built.


Here’s the truth most high-performing founders overlook: loneliness at the top doesn’t come from success — it comes from the absence of aligned relationships. And that gap is bridged only when leaders intentionally shape their personal brand.


When a founder’s personal brand becomes clear, something shifts. People begin to see the human behind the entrepreneur. They understand the leader’s values, personality, and intentions. The communication becomes more meaningful. Teams speak more openly. Partnerships become smoother. Even day-to-day interactions feel less transactional and more genuine. A well-aligned personal brand acts as an emotional filter — drawing in people who resonate with your energy and quietly distancing the ones who don’t.


For business owners managing large-scale operations, the need today is not popularity. It is positioning. Presence. Influence. Trust. Because once your personal brand reflects depth, clarity, confidence, and relatability, you stop attracting people who want to take something from you — and start attracting people who want to contribute, collaborate, and grow alongside you.


With the right personal brand, authority no longer has to come with isolation. Leadership becomes magnetic rather than demanding. Teams align faster. Networks strengthen naturally. And the circle around you evolves from being crowded to being meaningful. The irony is that most founders think their next stage of growth requires new strategies, new hires, or new markets. But often, what they actually need is a stronger sense of identity — one that the world can see, feel, and connect with.


Because expansion doesn’t only happen in revenue charts; it happens in relationships, and relationships are built on perception. The clearer your identity, the stronger your influence. And the stronger your influence, the easier it becomes for people to trust you, align with you, and open doors that were previously inaccessible.


So if the world around you has gotten quieter as you’ve risen higher, perhaps it is not a sign of distance — but a sign that it’s time to realign how people experience you. Not just as the owner of a successful business, but as a leader whose presence carries credibility, warmth, and clarity. Success is fulfilling, growth is exciting, but connection is what gives leadership its depth. And only a well-aligned personal brand can create the kind of connection that feels genuine, nourishing, and empowering.


If you’ve reached a stage where your achievements speak loudly but your identity feels misunderstood or unseen, then it may be time to reshape the way the world perceives you. Not to impress, not to sell, but to finally be experienced in the way you truly intend to be.


If this resonates with your journey, you’re welcome to reach out for a conversation here: https://sprect.com/pro/divyaaadvaani


Not for introductions. Not for transactions. For alignment — and perhaps for the first step toward a personal brand that grows with you, not away from you.


(The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

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