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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients...

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients are satisfied, and their teams respect them, yet expansion remains frustratingly slow. Recently, a business owner shared a thought that many silently carry: “I’m doing everything right, but I’m not being seen the way I want to be seen.” He was honest, humble, and hardworking. He listened more than he spoke, stayed polite at networking events, delivered consistently, and maintained a quiet presence. But in a world where visibility often determines opportunity, quiet confidence can easily be mistaken for lack of influence. The reality is stark: growth today is not driven only by performance. It is powered by perception. And when a founder’s personal brand does not match the scale of their ambition, the world struggles to understand their value. This is the hidden gap that many high-performing business owners never address. They assume their work will speak for itself. But the modern marketplace doesn’t reward silence — it rewards clarity, presence, and personality. If your visiting card, website, social media, communication, and leadership presence all tell different stories, the world cannot form a clear image of who you are. And when your identity is unclear, the opportunities meant for you stay out of reach. A founder may be exceptional at what they do, but if their personal brand is scattered or outdated, it creates confusion. Prospects hesitate. Opportunities slow down. Collaborations slip away. Clients choose competitors who appear more authoritative, even if they are not more capable. The loss is subtle, but constant — a quiet erosion of potential. This problem is not obvious, which is why many business owners fail to diagnose it. They think they have a sales issue, a market issue, or a demand issue. But often, what they truly have is a positioning issue. They are known, but not known well enough. Respected, but not remembered. Present, but not impactful. And this is where personal branding becomes far more than a marketing activity. It becomes a strategic growth tool. A strong personal brand aligns who you are with how the world perceives you. It ensures that your voice carries authority, your presence commands attention, and your identity reflects the scale of your vision. It transforms the way people experience you — in meetings, online, on stage, and in every business interaction. When a founder’s personal brand is powerful, trust is built faster, decisions are made quicker, and opportunities expand naturally. Clients approach with confidence. Partners open doors. Teams feel inspired. The business grows because the leader grows in visibility, influence, and clarity. For many business owners, the missing piece is not skill — it is story. Not ability — but alignment. Not hard work — but the perception of leadership. In a world where attention decides advantage, your personal brand is not a luxury. It is the currency that determines your future. If you are a founder, leader, or business owner who feels you are capable of more but not being seen at the level you deserve, it may be time to refine your personal positioning. Your next phase of growth will not come from working harder. It will come from being perceived in a way that matches the excellence you already possess. And if you’re ready to discover what your current brand is saying about you — and how it can be transformed into your most profitable business asset — you can reach out for a free consultation call at: https://sprect.com/pro/divyaaadvaani Because opportunities don’t always go to the best. They go to the best perceived. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Global Rankings, Local Blind Spots

The world’s most-watched university league tables reveal more about academic geopolitics than teaching quality, exposing the fallacy of the international university ranking system.

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The QS World University Rankings were released a few days ago. As if on cue, the Indian media lapped it up, like they do each year.  Their deftly written press release prompted many news outlets to report a brighter outcome this year for Indian universities. However, most of them missed the significant point which is that the highest-ranked Indian university’s rank (IIT-Delhi at 123) is five places lower than that of last year (IIT-Bombay at 118). These two, along with IIT-Madras, managed rankings between 100 and 200.


Such international educational rankings have become routine annual attention-grabbers. Their prominence has only grown since the turn of the millennium, when higher education became truly global. But are they genuinely useful or just another instrument for perpetuating the Western world’s hegemony over the global academic hierarchy?


In 2003, Nian Cai Liu, a professor at Shanghai University, decided to rank the world’s universities using a number of relatively objective criteria. His modest idea gave birth to the so-called Shanghai List (officially, the Academic Ranking of World Universities, or ARWU). A year later, in London, the Times Higher Education Supplement began compiling its own ranking, which was initially in partnership with the consulting company Quacquarelli Symonds. In 2009, disagreement between the partners led to the emergence of two independent rankings: the THE and QS lists. Alongside ARWU, these have become the three most prestigious and widely referenced systems for evaluating the quality of tertiary education worldwide.


Although their methodologies vary, they tend to produce broadly similar results. The top 100 in each ranking almost invariably comprises around 50 American universities, followed by British, Canadian and Australian institutions with a few Swiss, French, Singaporean or Chinese universities thrown in for flavour or legitimacy. Russia, Central and Eastern Europe, and Japan are conspicuously absent.


While experts continue to debate the quality, transparency or impartiality of the ranking systems, it is worth considering their actual usefulness from a prospective student’s point of view. University rankings should tell students where they can expect the best teaching, learning opportunities, outcomes and cost-benefit balance. Do these rankings truly serve that purpose? The problem is that they often shift the focus away from good teaching and towards other factors.


Perhaps teaching quality and faculty training are difficult to quantify. But the ranking systems hardly try. Their main emphasis lies not in pedagogy but in research output. In the THE rankings, research environment, publications and citations account for a hefty 59 percent of the score. In QS, the figure is 50 percent and in ARWU, even higher. By contrast, the teaching and learning environment counts for just 10 percent in THE and 29 percent in QS. Although QS recently increased its weighting for employment outcomes and sustainability to 20 percent, THE covers such outcomes only under broader rubrics. Other criteria include student-teacher ratios, the proportion of international students and faculty, and institutional reputation. This methodology ends up reinforcing existing perceptions of prestige and with them, the dominance of large Western universities, particularly expensive private ones.


This is incorrect or at least contestable for several reasons. First, not all global higher education institutions follow the Anglo-Saxon or German model of research universities. In Russia, Eastern Europe and Japan, the majority of universities place greater (if not exclusive) emphasis on teaching quality. As a result, they stand little chance of being recognised in these rankings. Russia has just one university in ARWU’s top 100 and none in QS or THE. The Czech Republic has only one in the top 300. Institutions in the Balkans rarely make it onto the lists at all.


Motivations differ too. For high-fee private universities in the US and UK, it is crucial to top the rankings in order to attract wealthy students. By contrast, institutions in countries with free or low-cost education face no such pressure. This partly explains the relatively low position of German universities – a supreme irony given that it was in this country where the modern research university was born. Even the renowned Max Planck Institute fails to appear in the top 100 of most rankings.


Universities can also game the system. Even seemingly objective indicators such as publication volume can be manipulated. Many American and British universities attract top graduate students from around the world and employ them for both teaching and research, fuelling massive research output. The world is now awash in a deluge of scientific papers, many indistinguishable and with little impact on the advancement of knowledge. Reviewers are often unable to keep up and mediocre work slips through. Quantity, not quality, has become the coin of the realm which often incentivises a publish-or-perish culture that prioritises citation counts over originality. Entire journals have sprung up to cater to this demand, some little more than vanity presses in academic garb.


Some wealthy Arab universities have been accused of hiring highly cited academics under part-time contracts purely to lift their publishing statistics and, in turn, their rankings. Others hire professional consultants to prepare documentation designed to appeal to the ranking agencies' criteria. Some even employ ‘ranking managers’ to advise on how best to position themselves in the global hierarchy.


Furthermore, countries differ significantly in their higher education systems, socio-economic conditions and developmental stages. Russia has demonstrated its scientific prowess across fields such as space technology and defence, often matching or surpassing the West. Its science and engineering education, particularly in physics and mathematics, is globally respected. Likewise, India, despite institutional shortcomings, has achieved significant success in high-tech fields using indigenous technology and talent. Many top scientists at ISRO or BARC studied at universities not featured in global rankings.


Deciding where to study is complicated by the wide variance in options and cost-benefit outcomes. Education today transcends national borders, with Indian students free to choose from universities across dozens of countries. Yet rankings biased towards research tip the scale away from teaching quality. Experience shows that well-screened students, taught by dedicated teachers, can excel at both ranked and unranked institutions. Many such graduates have gone on to succeed in industry and academia worldwide.


A short-term focus on research may benefit science, but in the long run it risks producing fewer well-trained specialists. Indian universities were among the first to raise concerns over these distortions. Since 2018, QS has published a separate India-specific ranking, drawing on the BRICS model and incorporating indicators such as staff with PhDs, employer reputation, sustainability, and internationalisation.


Hopefully, such improvements will continue so that rankings become a more reliable guide for students seeking quality education, wherever in the world they may find it.


(The author is a veteran journalist based in Navi Mumbai. Views personal.)

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