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By:

Bhaskar Nath Biswal

13 May 2026 at 8:30:30 pm

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this...

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this hyper-connected landscape has also exposed a deeply troubling reality. As digital storefronts expand, so does the shadowy ecosystem of cybercriminals eager to exploit the trust and vulnerabilities of unsuspecting shoppers. The digital transaction, once celebrated as a triumph of modern engineering, is increasingly fraught with unseen hazards. Protecting consumers from e-shopping fraud has now become an urgent national imperative. Fraud Surge The sheer scale of India’s e-commerce revolution provides vital context for why online shopping has become such a high-stakes arena. Recent market estimates indicate that India’s e-commerce economy has surged well beyond $140 billion, driven by over 300 million active digital shoppers. Projections show this user base rapidly swelling toward 400 million, largely fuelled by deep internet penetration, affordable smart phones and seamless payment infrastructure like the Unified Payments Interface across Tier-2 and Tier-3 cities. Yet, this remarkable surge in commercial volume has been mirrored by an equally dramatic escalation in cybercrime statistics. Official records from the National Cyber Crime Reporting Portal reveal that citizens have filed over 3.8 million cyber fraud complaints, representing staggering financial losses exceeding Rs. 36,000 crore, with a significant portion stemming from fraudulent online retail schemes. Perhaps most alarming is the historical recovery rate, where less than one percent of stolen funds is successfully returned to victims once transactions cross cyber borders. Despite the pervasive presence of online threats, digital consumers frequently fall into predictable traps that expose them to severe risk. A primary misstep is the failure to maintain basic password hygiene, with millions of shoppers reusing weak or identical passwords across multiple e-commerce platforms and email accounts, enabling attackers to execute swift cascading breaches. Furthermore, shoppers frequently bypass critical verification steps in pursuit of speed, such as failing to verify whether a website domain uses secure, encrypted connections before typing in card credentials. Another widespread oversight is performing financial transactions over unsecured public Wi-Fi networks in cafes or transport hubs, which allows bad actors to intercept sensitive data packets in transit. Many consumers also neglect regular software updates on their smartphones, leaving unpatched security vulnerabilities wide open to malware. Above all, emotional urgency remains the greatest weakness. Impulsive buyers frequently ignore glaring red flags, such as suspicious payment requests or unverified seller profiles. Decoding Scams Recognizing that awareness is the frontline of defence, key industry players and digital safety advocates have begun taking structured action. A prominent example is the consumer handbook, ‘Your Guide to Safe Online Shopping’, developed by Safer Internet India and commissioned by Amazon. The initiative aims to demystify complex cyber security concepts and provide consumers with actionable, real-world tools to navigate the digital marketplace safely. The handbook shines a bright light on the most prevalent fraudulent tactics currently plaguing buyers. To combat these threats, the safety guide emphasizes a multi-layered approach to consumer protection. It urges shoppers to verify web addresses meticulously, refrain from sharing one-time passwords and avoid conducting transactions off authorized brand platforms. Equally important, the guide bridges the gap between technical vigilance and legal empowerment by outlining explicit consumer rights under Indian laws and detailing formal grievance redressal mechanisms. A sustainable defence against online shopping fraud requires an integrated, multi-stakeholder strategy that aligns consumer awareness, corporate accountability and robust law enforcement. E-commerce platforms must continue investing aggressively in advanced artificial intelligence tools to detect cloned websites, eliminate fake merchant accounts and intercept suspicious payment flows before they reach consumers. Concurrently, regulatory authorities and law enforcement agencies must strengthen real-time intervention frameworks, expanding initiatives like the 1930 cyber crime helpline and emergency account-freezing protocols to minimize financial damage when breaches happen. On the demand side, continuous public awareness campaigns, modelled after comprehensive handbooks, must reach deep into semi-urban and rural regions where first-time internet users are most susceptible to manipulation. Ultimately, building a safe digital shopping environment is about preserving trust. Only when digital literacy keeps pace with technological innovation can India truly reap the economic rewards of its e-commerce revolution without sacrificing the security of its citizens. (The writer is a former college Principal and Founder of Supporting Shoulders, an Odisha-based non-profit Trust. Views personal.)

Global Rankings, Local Blind Spots

The world’s most-watched university league tables reveal more about academic geopolitics than teaching quality, exposing the fallacy of the international university ranking system.

The QS World University Rankings were released a few days ago. As if on cue, the Indian media lapped it up, like they do each year.  Their deftly written press release prompted many news outlets to report a brighter outcome this year for Indian universities. However, most of them missed the significant point which is that the highest-ranked Indian university’s rank (IIT-Delhi at 123) is five places lower than that of last year (IIT-Bombay at 118). These two, along with IIT-Madras, managed rankings between 100 and 200.


Such international educational rankings have become routine annual attention-grabbers. Their prominence has only grown since the turn of the millennium, when higher education became truly global. But are they genuinely useful or just another instrument for perpetuating the Western world’s hegemony over the global academic hierarchy?


In 2003, Nian Cai Liu, a professor at Shanghai University, decided to rank the world’s universities using a number of relatively objective criteria. His modest idea gave birth to the so-called Shanghai List (officially, the Academic Ranking of World Universities, or ARWU). A year later, in London, the Times Higher Education Supplement began compiling its own ranking, which was initially in partnership with the consulting company Quacquarelli Symonds. In 2009, disagreement between the partners led to the emergence of two independent rankings: the THE and QS lists. Alongside ARWU, these have become the three most prestigious and widely referenced systems for evaluating the quality of tertiary education worldwide.


Although their methodologies vary, they tend to produce broadly similar results. The top 100 in each ranking almost invariably comprises around 50 American universities, followed by British, Canadian and Australian institutions with a few Swiss, French, Singaporean or Chinese universities thrown in for flavour or legitimacy. Russia, Central and Eastern Europe, and Japan are conspicuously absent.


While experts continue to debate the quality, transparency or impartiality of the ranking systems, it is worth considering their actual usefulness from a prospective student’s point of view. University rankings should tell students where they can expect the best teaching, learning opportunities, outcomes and cost-benefit balance. Do these rankings truly serve that purpose? The problem is that they often shift the focus away from good teaching and towards other factors.


Perhaps teaching quality and faculty training are difficult to quantify. But the ranking systems hardly try. Their main emphasis lies not in pedagogy but in research output. In the THE rankings, research environment, publications and citations account for a hefty 59 percent of the score. In QS, the figure is 50 percent and in ARWU, even higher. By contrast, the teaching and learning environment counts for just 10 percent in THE and 29 percent in QS. Although QS recently increased its weighting for employment outcomes and sustainability to 20 percent, THE covers such outcomes only under broader rubrics. Other criteria include student-teacher ratios, the proportion of international students and faculty, and institutional reputation. This methodology ends up reinforcing existing perceptions of prestige and with them, the dominance of large Western universities, particularly expensive private ones.


This is incorrect or at least contestable for several reasons. First, not all global higher education institutions follow the Anglo-Saxon or German model of research universities. In Russia, Eastern Europe and Japan, the majority of universities place greater (if not exclusive) emphasis on teaching quality. As a result, they stand little chance of being recognised in these rankings. Russia has just one university in ARWU’s top 100 and none in QS or THE. The Czech Republic has only one in the top 300. Institutions in the Balkans rarely make it onto the lists at all.


Motivations differ too. For high-fee private universities in the US and UK, it is crucial to top the rankings in order to attract wealthy students. By contrast, institutions in countries with free or low-cost education face no such pressure. This partly explains the relatively low position of German universities – a supreme irony given that it was in this country where the modern research university was born. Even the renowned Max Planck Institute fails to appear in the top 100 of most rankings.


Universities can also game the system. Even seemingly objective indicators such as publication volume can be manipulated. Many American and British universities attract top graduate students from around the world and employ them for both teaching and research, fuelling massive research output. The world is now awash in a deluge of scientific papers, many indistinguishable and with little impact on the advancement of knowledge. Reviewers are often unable to keep up and mediocre work slips through. Quantity, not quality, has become the coin of the realm which often incentivises a publish-or-perish culture that prioritises citation counts over originality. Entire journals have sprung up to cater to this demand, some little more than vanity presses in academic garb.


Some wealthy Arab universities have been accused of hiring highly cited academics under part-time contracts purely to lift their publishing statistics and, in turn, their rankings. Others hire professional consultants to prepare documentation designed to appeal to the ranking agencies' criteria. Some even employ ‘ranking managers’ to advise on how best to position themselves in the global hierarchy.


Furthermore, countries differ significantly in their higher education systems, socio-economic conditions and developmental stages. Russia has demonstrated its scientific prowess across fields such as space technology and defence, often matching or surpassing the West. Its science and engineering education, particularly in physics and mathematics, is globally respected. Likewise, India, despite institutional shortcomings, has achieved significant success in high-tech fields using indigenous technology and talent. Many top scientists at ISRO or BARC studied at universities not featured in global rankings.


Deciding where to study is complicated by the wide variance in options and cost-benefit outcomes. Education today transcends national borders, with Indian students free to choose from universities across dozens of countries. Yet rankings biased towards research tip the scale away from teaching quality. Experience shows that well-screened students, taught by dedicated teachers, can excel at both ranked and unranked institutions. Many such graduates have gone on to succeed in industry and academia worldwide.


A short-term focus on research may benefit science, but in the long run it risks producing fewer well-trained specialists. Indian universities were among the first to raise concerns over these distortions. Since 2018, QS has published a separate India-specific ranking, drawing on the BRICS model and incorporating indicators such as staff with PhDs, employer reputation, sustainability, and internationalisation.


Hopefully, such improvements will continue so that rankings become a more reliable guide for students seeking quality education, wherever in the world they may find it.


(The author is a veteran journalist based in Navi Mumbai. Views personal.)

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