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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

The Follow-Up You Skipped

The meeting went well. Everyone agreed on that. He was articulate, confident, well prepared. He read the room perfectly, asked the right questions, left a strong impression. People exchanged cards. There were warm handshakes and genuine smiles. The kind of first meeting that feels like the beginning of something real. And then nothing. No email. No message. No acknowledgement that the conversation had ever happened. Days passed. Then a week. The impression he had worked so carefully to create...

The Follow-Up You Skipped

The meeting went well. Everyone agreed on that. He was articulate, confident, well prepared. He read the room perfectly, asked the right questions, left a strong impression. People exchanged cards. There were warm handshakes and genuine smiles. The kind of first meeting that feels like the beginning of something real. And then nothing. No email. No message. No acknowledgement that the conversation had ever happened. Days passed. Then a week. The impression he had worked so carefully to create began to quietly unravel — not because of anything he said in the room, but because of everything he failed to do after leaving it. This is one of the most common and costliest personal brand mistakes I observe in accomplished founders. Not the dramatic failures. The invisible ones. The follow-up that never came. Most founders understand the importance of the first impression. They prepare for it, invest in it, obsess over it. The handshake, the introduction, the pitch these receive enormous attention. And then the meeting ends and the attention goes with it. What happens next the email sent within twenty-four hours, the specific reference to something discussed, the simple act of saying "it was genuinely good to meet you" is treated as optional. A nicety. Something to get to when there is time. There is never time. And that silence communicates something to everyone on the other side of it. Think about the last significant meeting you had. A potential client, a collaborator, a connection that felt genuinely promising. Did you follow up? Within twenty-four hours? With something specific enough to show that you were actually present in the conversation not just physically in the room? Or did you return to the business of your day and tell yourself you would get to it later? Because here is what the person on the other side experienced. They left the meeting with a positive impression. They may have even spoken about you to someone else — told a peer about this founder they had just met, someone worth knowing. And then the silence arrived. And with it, a quiet internal conversation that went something like this: maybe they were not as interested as they seemed. Maybe I read it wrong. Maybe they do this with everyone. The recalibration is never announced. It simply happens. And the version of you that existed in their mind before the silence is never quite the same after it. The person who seemed so impressive in the room revealed, through their absence, exactly how they operate when nobody is watching them perform. A personal brand is not built only in the moments of visible effort. It is built in the moments of invisible effort the follow-up nobody sees you send, the thank you note nobody required, the specific detail that tells the other person you were genuinely listening. These are the moments that separate the founders who are remembered from the ones who were merely impressive. The irony is that follow-up requires almost no time. A well-crafted message takes three minutes. What it communicates takes far longer to build through any other means. It signals attention, care, professionalism and genuine interest all in a single act that most people cannot be bothered to perform. And for a founder at a serious level where every relationship has compounding potential, where reputation travels faster than any introduction the cost of that silence is never just one missed connection. It is the conversations that never happened. The referrals that went elsewhere. The collaborations that went to someone who simply took three minutes to say it was a pleasure, and here is why. Your brand lives in those three minutes. Not in the meeting itself. In what you choose to do or not do after it ends. If this landed somewhere specific for you, a Founder Brand Audit is a focused consultation call where we examine exactly what your brand is communicating in every room, and in every silence after it. This is the beginning of a specific investment in yourself. Five slots open each week. Book your call here: https://www.calendly.com/divyaaadvaani/founder-brand-audit Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

India waits to lasso diamantaire Mehul Choksi

Mumbai: India rubbed its hands gleefully as the Belgium Police honoured its request to arrest the absconder diamantaire Mehul Chinubhai Choksi – more than seven years after he, along with his nephew Nirav Deepak Modi - allegedly duped the Punjab National Bank of nearly Rs. 13,800-crores.

 

The scam involving the ‘Mehul Mama-Nirav Bhanja’ erupted in Jan 2018, after the PNB lodged a complaint with the Central Bureau of Investigation (CBI).

 

By then the kin, along with many of their family members, winked and slipped out of the country, leaving a rattled India rubbing its palms in disappointment.

 

A political-cum-financial storm raged, embarrassing the Bharatiya Janata Party government of Prime Minister Narendra Modi a year before the Lok Sabha elections.

 

Multiple agencies launched a multi-pronged probe into what became the biggest banking scam in the past quarter century – and almost four times bigger than the stock market-cum-banking fraud the late Big Bull Harshad Mehta had inflicted on the Indian economy 33 years ago (in April 1992) – when it was just opening up.

 

In Belgium

According to official reports, Choksi was living with his Belgium citizen-wife Preeti in Antwerp, a global diamond hub, presumably for the past 18 months on a ‘residency permit’ acquired through questionable means, for medical reasons.

 

Earlier, he shot to the headers (June 2021) while being taken in a wheelchair to a court by the Dominican Republic's Police on charges of sneaking into the small country in the Caribbean Sea, North America.

 

Interestingly, as the Antigua & Barbuda government initiated the process to cancel his citizenship acquired through an investor visa, Choksi had suddenly gone ‘missing’ till he surfaced in the Dominican Republic.

 

The April 2025 action by Belgium followed a request by India’s CBI and the financial frauds specialist Enforcement Directorate (ED) to nab Choksi as the InterPol had revoked his Red Corner Notice in 2023.

 

Mama and Bhanja

‘Mama’ Choksi is the founder-owner of Gitanjali Group while ‘bhanja’ Nirav’s Firestar plus other companies – and the duo, with some PNB officials hand-in-glove – conspired to make a ‘mamu’ of not only PNB, but other banks, as it subsequently tumbled out.

 

After making a quiet exit, Choksi was detected living in the verdant Antigua & Barbuda Isles (West Indies), then attempted entry to the Dominican Republic, was sent back to Antigua & Barbuda and then went to Belgium where he was nabbed on Sunday.

 

Similarly, Modi was found sauntering on the streets of London and nabbed in March 2019. He remains in jail there since India's extradition is still pending.

 

However, India is keeping its fingers crossed that it may finally lay hands on Choksi, bring him to India and face trial in the PNB scam, though it may take time.

 

Born in Mumbai (1959) and educated in Gujarat, Choksi, 66, and wife Preeti have three children.

 

The Rs. 13,800-crore PNB scam

In the modus operandi revealed after India’s second-largest PSU bank PNB admitted it was scammed, Choksi and Modi used fraudulent Letters of Undertaking (LoU) to get overseas credits or loans from Indian banks.

 

The PNB first informed the Reserve Bank of India (RBI) of the fraud and then lodged a criminal complaint with the CBI in Jan. 2018, plus another CBI complaint in Feb, that led to a FIR against Modi and Choksi and their companies.

 

The ED entered the scene to probe the allegations of money-laundering through the LoUs – which they allegedly misused to avail short-term business finances from foreign branches of Indian banks.

 

The probe said that the duo were availing the LoUs from the PNB’s Brady House Branch from March 2011, and over the next six-seven years, managed to get a whopping 1,200-plus LoUs like a breeze with the help of some friendly bankers within.

 

Post-scam, the gold-diamond companies Gitanjali Group and Firestone Group with multiple operations in India and abroad have largely wound up, while some personal assets of the mama-bhanja have been auctioned to recover a part of the dues.

 

ED's plea to declare Choksi fugitive stuck for seven years

Even as absconding diamantaire Mehul Choksi, a key accused in the Punjab National Bank loan fraud case, has been arrested in Belgium, the ED's plea to declare him a fugitive economic offender has been pending before a court in Mumbai for nearly seven years.


Choksi, 65, and his nephew diamantaire Nirav Modi are the prime accused in the Rs 13,000 crore PNB bank loan fraud case. Choksi was arrested in Belgium following an extradition request by Indian probe agencies, official sources said on Monday.


The Enforcement Directorate had filed the application in July 2018, seeking to declare Choksi an FEO and confiscate his assets under provisions of the Fugitive Economic Offenders Act.


However, the matter has witnessed repeated delays owing to a barrage of applications filed by the accused in the PMLA court and the Bombay High Court alleging procedural lapses in the Enforcement Directorate's plea.


"The court is kept busy with frivolous applications, and hearing on our application to declare him (Choksi) an FEO has been adjourned for the past seven years,” an ED officer had said after the hearing was once again deferred this February.


"The court should have continued the hearing and taken a decision on the future course of action once the application was moved," the officer had said.

He had urged the court to take note of the repeated filing of similar applications and to not entertain them.


Choksi's lawyer had informed the court that the accused was undergoing treatment for suspected cancer in Belgium and intended to file an application in connection with his health.


Under the FEO Act, an individual can be declared a Fugitive Economic Offender if a warrant has been issued against him for an offence involving Rs 100 crore or more and he has left India while refusing to return. Once declared an FEO, the person's property can be confiscated by the investigating agency.


Choksi had challenged the ED's application in the Bombay High Court, alleging that the agency "had not followed proper procedure before filing the application and, hence, it stands vitiated".


However, in September 2023, the High Court dismissed his plea, ruling that the ED had adhered to the prescribed format under the FEO Act. It also vacated a stay on the special court's proceedings.


Despite this, the hearing on declaring Choksi FEO could not commence, with Choksi continuing to file applications before the special court through his lawyers.


While most of these pleas have been dismissed, a few remain pending. His latest attempt to stall proceedings through a plea to recall the notice issued on the ED's FEO application was rejected in December 2023.


According to ED officials, Choksi left India under suspicious circumstances in early January 2018.


Shifting stance

Choksi's counsel has argued that the ED kept shifting its stance on the material grounds for declaring him an FEO and that the suspension of his Indian passport made it impossible for him to return for investigation.

The court, however, rejected this argument, stating that the notice was issued based on accurate information and not based on "wrong facts or mistaken assumptions".


ED claimed the accused left the country under suspicious circumstances in the first week of January 2018.


Nirav Modi has already been declared as an FEO by the special court. He has been lodged in jail in London since 2019.

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