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By:

Anjali Joshi

3 July 2026 at 7:55:47 am

Beauty and the Algorithm

Artificial intelligence is transforming skincare, but the industry’s most valuable asset remains irreducibly human. The beauty industry has rarely embraced technological change as enthusiastically as it is doing today. Artificial intelligence can now analyse skin with remarkable precision, sophisticated machines can target imperfections once thought difficult to treat, and aesthetic clinics increasingly resemble laboratories as much as salons. Yet amid this technological revolution, an...

Beauty and the Algorithm

Artificial intelligence is transforming skincare, but the industry’s most valuable asset remains irreducibly human. The beauty industry has rarely embraced technological change as enthusiastically as it is doing today. Artificial intelligence can now analyse skin with remarkable precision, sophisticated machines can target imperfections once thought difficult to treat, and aesthetic clinics increasingly resemble laboratories as much as salons. Yet amid this technological revolution, an enduring truth that remains is that beauty is as much a human experience as it is a scientific one. For decades, skincare revolved around conventional treatments, topical products and the trained judgement of experienced aestheticians. Today, that judgement is reinforced by an arsenal of advanced technologies. Treatments such as HydraFacials, laser therapy, radio-frequency procedures, microdermabrasion, High-Intensity Focused Ultrasound (HIFU) and LED light therapy have transformed the possibilities of non-invasive skincare. They cleanse more deeply, improve texture and pigmentation, and deliver increasingly consistent results. Clients now expect faster improvements with greater precision and fewer risks than ever before. Game Changer Artificial intelligence has accelerated this transformation. AI-powered imaging systems can examine the skin in microscopic detail, assessing moisture levels, oil production, pigmentation, wrinkles, enlarged pores, acne, blemishes and even estimating biological skin age. Perhaps AI's greatest contribution lies in personalisation. Skin is profoundly individual; no two people present identical concerns, lifestyles or biological characteristics. The era of standardised treatments is steadily giving way to customised care. By processing vast quantities of diagnostic data, AI can recommend tailored treatment plans, suggest suitable skincare products and even generate detailed aftercare protocols. The result is better outcomes for clients whose treatments are increasingly designed around their specific needs rather than generic categories. Predictive algorithms can flag the early signs of accelerated ageing, sun damage or pigmentation disorders, allowing preventive intervention rather than corrective treatment. Increasingly, AI is extending beyond the treatment room into clinic management itself, streamlining appointment scheduling, maintaining comprehensive client histories, automating follow-up care and even enabling preliminary online consultations that save time for both practitioners and clients. All this raises an obvious question. If machines can analyse, predict and recommend with increasing sophistication, what remains for the beauty professional to do? The answer is almost everything that matters. While technology excels at processing information, it cannot understand vulnerability. A machine may detect dehydration in the skin, but not the exhaustion that caused it. It may identify pigmentation, but not the insecurity that accompanies it. It may recommend a treatment protocol, but it cannot reassure an anxious client, interpret unspoken concerns or understand why someone seeks aesthetic care in the first place. Beauty treatments are seldom pursued solely to improve the complexion. They are also acts of restoration for confidence, wellbeing and self-esteem. Clients often enter a clinic carrying emotional burdens alongside cosmetic concerns. They seek empathy as much as expertise. It is here that the experienced aesthetician remains irreplaceable. Skilled practitioners read people. They adapt treatments to personalities, lifestyles and emotional expectations. They know when to advise patience instead of another procedure, when to temper unrealistic hopes, and when the most valuable service they provide is simply listening. Nor can technology replicate the therapeutic qualities of touch. The slow rhythm of a facial massage, the careful movements of trained hands and the quiet conversation that often accompanies treatment create an atmosphere of trust that no algorithm can manufacture. These moments are not incidental luxuries but are central to why many clients return. The experience itself - the sense of being cared for - often becomes as valuable as the visible improvement in the skin. This is why the future of beauty is unlikely to be a contest between machines and humans. It will instead be a partnership in which each performs the tasks it does best. AI brings precision, speed and data-driven insight. Advanced equipment expands the range of treatments available while improving safety and consistency. Human practitioners contribute judgement, sensitivity, experience and emotional intelligence - qualities that transform a clinical procedure into genuine care. The beauty industry will undoubtedly become even more technologically sophisticated in the years ahead. But its defining ingredient will remain stubbornly analogue. Machines may analyse the skin with astonishing accuracy, and algorithms may refine every treatment plan. Yet confidence cannot be programmed, trust cannot be automated and compassion cannot be digitised. The future of beauty, for all its algorithms, will still depend on the oldest technology of all - the human touch. (The writer is an aesthetician and founder, Midas Touch International Institute, Pune. Views personal.)

India waits to lasso diamantaire Mehul Choksi

Mumbai: India rubbed its hands gleefully as the Belgium Police honoured its request to arrest the absconder diamantaire Mehul Chinubhai Choksi – more than seven years after he, along with his nephew Nirav Deepak Modi - allegedly duped the Punjab National Bank of nearly Rs. 13,800-crores.

 

The scam involving the ‘Mehul Mama-Nirav Bhanja’ erupted in Jan 2018, after the PNB lodged a complaint with the Central Bureau of Investigation (CBI).

 

By then the kin, along with many of their family members, winked and slipped out of the country, leaving a rattled India rubbing its palms in disappointment.

 

A political-cum-financial storm raged, embarrassing the Bharatiya Janata Party government of Prime Minister Narendra Modi a year before the Lok Sabha elections.

 

Multiple agencies launched a multi-pronged probe into what became the biggest banking scam in the past quarter century – and almost four times bigger than the stock market-cum-banking fraud the late Big Bull Harshad Mehta had inflicted on the Indian economy 33 years ago (in April 1992) – when it was just opening up.

 

In Belgium

According to official reports, Choksi was living with his Belgium citizen-wife Preeti in Antwerp, a global diamond hub, presumably for the past 18 months on a ‘residency permit’ acquired through questionable means, for medical reasons.

 

Earlier, he shot to the headers (June 2021) while being taken in a wheelchair to a court by the Dominican Republic's Police on charges of sneaking into the small country in the Caribbean Sea, North America.

 

Interestingly, as the Antigua & Barbuda government initiated the process to cancel his citizenship acquired through an investor visa, Choksi had suddenly gone ‘missing’ till he surfaced in the Dominican Republic.

 

The April 2025 action by Belgium followed a request by India’s CBI and the financial frauds specialist Enforcement Directorate (ED) to nab Choksi as the InterPol had revoked his Red Corner Notice in 2023.

 

Mama and Bhanja

‘Mama’ Choksi is the founder-owner of Gitanjali Group while ‘bhanja’ Nirav’s Firestar plus other companies – and the duo, with some PNB officials hand-in-glove – conspired to make a ‘mamu’ of not only PNB, but other banks, as it subsequently tumbled out.

 

After making a quiet exit, Choksi was detected living in the verdant Antigua & Barbuda Isles (West Indies), then attempted entry to the Dominican Republic, was sent back to Antigua & Barbuda and then went to Belgium where he was nabbed on Sunday.

 

Similarly, Modi was found sauntering on the streets of London and nabbed in March 2019. He remains in jail there since India's extradition is still pending.

 

However, India is keeping its fingers crossed that it may finally lay hands on Choksi, bring him to India and face trial in the PNB scam, though it may take time.

 

Born in Mumbai (1959) and educated in Gujarat, Choksi, 66, and wife Preeti have three children.

 

The Rs. 13,800-crore PNB scam

In the modus operandi revealed after India’s second-largest PSU bank PNB admitted it was scammed, Choksi and Modi used fraudulent Letters of Undertaking (LoU) to get overseas credits or loans from Indian banks.

 

The PNB first informed the Reserve Bank of India (RBI) of the fraud and then lodged a criminal complaint with the CBI in Jan. 2018, plus another CBI complaint in Feb, that led to a FIR against Modi and Choksi and their companies.

 

The ED entered the scene to probe the allegations of money-laundering through the LoUs – which they allegedly misused to avail short-term business finances from foreign branches of Indian banks.

 

The probe said that the duo were availing the LoUs from the PNB’s Brady House Branch from March 2011, and over the next six-seven years, managed to get a whopping 1,200-plus LoUs like a breeze with the help of some friendly bankers within.

 

Post-scam, the gold-diamond companies Gitanjali Group and Firestone Group with multiple operations in India and abroad have largely wound up, while some personal assets of the mama-bhanja have been auctioned to recover a part of the dues.

 

ED's plea to declare Choksi fugitive stuck for seven years

Even as absconding diamantaire Mehul Choksi, a key accused in the Punjab National Bank loan fraud case, has been arrested in Belgium, the ED's plea to declare him a fugitive economic offender has been pending before a court in Mumbai for nearly seven years.


Choksi, 65, and his nephew diamantaire Nirav Modi are the prime accused in the Rs 13,000 crore PNB bank loan fraud case. Choksi was arrested in Belgium following an extradition request by Indian probe agencies, official sources said on Monday.


The Enforcement Directorate had filed the application in July 2018, seeking to declare Choksi an FEO and confiscate his assets under provisions of the Fugitive Economic Offenders Act.


However, the matter has witnessed repeated delays owing to a barrage of applications filed by the accused in the PMLA court and the Bombay High Court alleging procedural lapses in the Enforcement Directorate's plea.


"The court is kept busy with frivolous applications, and hearing on our application to declare him (Choksi) an FEO has been adjourned for the past seven years,” an ED officer had said after the hearing was once again deferred this February.


"The court should have continued the hearing and taken a decision on the future course of action once the application was moved," the officer had said.

He had urged the court to take note of the repeated filing of similar applications and to not entertain them.


Choksi's lawyer had informed the court that the accused was undergoing treatment for suspected cancer in Belgium and intended to file an application in connection with his health.


Under the FEO Act, an individual can be declared a Fugitive Economic Offender if a warrant has been issued against him for an offence involving Rs 100 crore or more and he has left India while refusing to return. Once declared an FEO, the person's property can be confiscated by the investigating agency.


Choksi had challenged the ED's application in the Bombay High Court, alleging that the agency "had not followed proper procedure before filing the application and, hence, it stands vitiated".


However, in September 2023, the High Court dismissed his plea, ruling that the ED had adhered to the prescribed format under the FEO Act. It also vacated a stay on the special court's proceedings.


Despite this, the hearing on declaring Choksi FEO could not commence, with Choksi continuing to file applications before the special court through his lawyers.


While most of these pleas have been dismissed, a few remain pending. His latest attempt to stall proceedings through a plea to recall the notice issued on the ED's FEO application was rejected in December 2023.


According to ED officials, Choksi left India under suspicious circumstances in early January 2018.


Shifting stance

Choksi's counsel has argued that the ED kept shifting its stance on the material grounds for declaring him an FEO and that the suspension of his Indian passport made it impossible for him to return for investigation.

The court, however, rejected this argument, stating that the notice was issued based on accurate information and not based on "wrong facts or mistaken assumptions".


ED claimed the accused left the country under suspicious circumstances in the first week of January 2018.


Nirav Modi has already been declared as an FEO by the special court. He has been lodged in jail in London since 2019.

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