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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

When Growth Confuses Markets

In business, growth is often associated with expansion. As companies evolve, founders naturally begin exploring additional services, new verticals, and complementary offerings that can strengthen revenue and create larger opportunities. From a business standpoint, this progression appears logical. The entrepreneur sees the connection clearly because the new service often emerges directly from existing expertise. However, markets do not always interpret expansion the way founders expect them...

When Growth Confuses Markets

In business, growth is often associated with expansion. As companies evolve, founders naturally begin exploring additional services, new verticals, and complementary offerings that can strengthen revenue and create larger opportunities. From a business standpoint, this progression appears logical. The entrepreneur sees the connection clearly because the new service often emerges directly from existing expertise. However, markets do not always interpret expansion the way founders expect them to. Recently, during a conversation with an entrepreneur, this reality became particularly evident. She explained that despite putting significant effort into growing her business and introducing additional services connected to her current work, she was struggling to attract clients for these newer offerings. What surprised her most was not the lack of effort being made, but the lack of understanding from the market itself. People were becoming uncertain. Existing clients no longer clearly understood what exactly she should now be known for. And in business, the moment perception becomes unclear, trust begins weakening faster than most founders realise. The services were related, the value proposition made sense internally, and from her perspective the transition felt natural. Yet externally, the audience struggled to clearly understand what exactly she now represented. Existing clients knew her for one thing, while her newer positioning was attempting to communicate something broader. This is becoming increasingly common among founders and business owners operating at substantial levels of turnover. At earlier stages of business, growth is often driven by activity. More services, more offerings, and more visibility appear to create momentum. But as businesses scale, particularly beyond the ₹5 crore mark, perception begins playing a far more significant role in determining growth. The challenge is not always capability. Very often, the challenge is clarity. Many entrepreneurs underestimate how quickly confusion weakens trust. Audiences today process information rapidly and make judgments even faster. They do not spend long periods trying to decode a founder’s positioning. The moment the messaging feels inconsistent or overly broad, attention begins to drift elsewhere. This creates a hidden business problem that many founders fail to recognise immediately. The entrepreneur continues investing more effort. More meetings are scheduled, more marketing is executed, more content is created, and more explanations are repeatedly given to the market. Yet despite all this activity, conversions remain inconsistent because the underlying issue has not been addressed. The market does not clearly understand where to place the individual. This is where personal branding becomes a business necessity rather than a visibility exercise. A strong personal brand creates strategic clarity. It allows people to immediately understand not only what an entrepreneur does, but why the additional services make sense within the larger identity of the founder and the business itself. Without this alignment, even valuable offerings begin to feel disconnected. Over time, this confusion creates broader consequences. Opportunities become slower to materialise. Referrals reduce because people struggle to explain the business clearly to others. Premium positioning weakens because clarity is directly connected to authority. In many cases, founders begin questioning their marketing strategies when the actual issue lies in how their positioning is being perceived. This becomes particularly dangerous in today’s environment where visibility is abundant but attention is limited. The founders who continue to grow are rarely the ones trying to communicate everything simultaneously. They are the ones who build a clear identity first and then strategically expand around it. Their audience understands not only what they currently offer, but also why future offerings naturally belong within their ecosystem. This distinction changes everything. Because in business, people rarely buy what confuses them. They buy what they can quickly understand and confidently trust. For founders and business owners who feel they are putting in increasing effort yet still struggling to position newer services effectively, this may be an important moment for reflection. Sometimes the issue is not the quality of the offering, but the clarity of the perception surrounding it. I work with a select group of founders and entrepreneurs to help them identify these positioning gaps, refine how they are perceived in the market, and build personal brands that create stronger authority, trust, and business growth. Those who wish to explore this further may book a complimentary 30-minute Founder Brand Audit here: https://calendly.com/divyaaadvaani/founder-brand-audit In the end, businesses rarely lose only because of weak services. Increasingly, they lose because the market understands someone else faster. In a world overwhelmed by options, clarity is no longer just a branding advantage. It is becoming one of the strongest competitive advantages a founder can build. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

India working on logistics of Tahawwur Rana's extradition

  • PTI
  • Feb 14, 2025
  • 3 min read

Updated: Feb 18, 2025

Tahawwur Rana

Washington: India is working on the logistics of Tahawwur Rana's surrender and extradition from the US, Foreign Secretary Vikram Misri has said, as President Donald Trump announced that his administration has given the go-ahead to extradite the 26/11 terror attack accused “to face justice".

“This is an issue on which the US authorities have taken very clear decisions. I think you've seen the President announce it himself from the White House podium" the decision of the US to extradite Rana, Misri said at a press conference here on Thursday.


During a joint press conference with Prime Minister Narendra Modi in the White House, US President Donald Trump announced that his administration has approved the extradition of "very evil" Tahawwur Rana, wanted by Indian law enforcement agencies for his role in the 26/11 Mumbai terror attacks, "to face justice in India”.


In response to a question by PTI on the timeframe by when Rana will be extradited to India, Misri said: "We are working on the logistics of his surrender and extradition to India. There are a few final steps to be completed. The two sides are in touch on this particular issue.”


The India-US joint statement issued during the Prime Minister's visit to the US notes that Modi and Trump reaffirmed that the global scourge of terrorism must be fought and terrorist safe havens eliminated from every corner of the world.

“They committed to strengthen cooperation against terrorist threats from groups, including Al-Qaeda, ISIS, Jaish-e Mohammad, and Lashkar-e-Tayyiba in order to prevent heinous acts like the attacks in Mumbai on 26/11 and the Abbey Gate bombing in Afghanistan on August 26, 2021," the joint statement said.


“Recognising a shared desire to bring to justice those who would harm our citizens, the US announced that the extradition to India of Tahawwur Rana has been approved," it said.


The leaders further called on Pakistan to expeditiously bring to justice the perpetrators of the 26/11 Mumbai, and Pathankot attacks and ensure that its territory is not used to carry out cross-border terrorist attacks.

"The leaders also pledged to work together to prevent the proliferation of weapons of mass destruction and their delivery systems and to deny access to such weapons by terrorists and non-state actors,” the joint statement added.

Rana, a Canadian national of Pakistani origin, is currently lodged at a metropolitan detention centre in Los Angeles. He is known to be associated with Pakistani-American terrorist David Coleman Headley, one of the main conspirators of the 26/11 attacks.

Speaking at the joint press meet, Trump said "Today I am pleased to announce that my administration has approved the extradition of one of the plotters and very evil people of the world, and having to do with the horrific Mumbai terrorist attack, to face justice in India. So, he is going back to India to face justice."


The extradition of Rana was cleared by the US Supreme Court in January as it rejected his review petition in the case.


India last month said it was working with American authorities for the early extradition of Rana.


"The US Supreme Court on January 21 declined to hear a petition from the accused. We are now working with the US side on procedural issues for early extradition to India of the accused in the Mumbai terror attack," External Affairs Ministry spokesperson Randhir Jaiswal had said.


In November 2012, Ajmal Amir Kasab, the lone surviving gunman among the Pakistani group, was hanged to death in Yerawada Jail in Pune.

-PTI

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