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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Mohanlal expresses regret over "Empuraan" row; Kerala CM criticises Sangh Parivar

  • PTI
  • Mar 30, 2025
  • 4 min read

Thiruvananthapuram: Malayalam superstar Mohanlal on Sunday expressed regret over the raging row surrounding his recently released film 'L2: Empuraan' and assured that the controversial portions would be removed from the movie.


The national award-winning actor posted a regret note on his Facebook account hours after state Chief Minister Pinarayi Vijayan and Opposition Leader V D Satheesan extended their support to the Prithviraj-directed movie and criticised the Sangh Parivar for the social media attack against its makers.


Mohanlal's social media post, expressing the entire movie team's "sincere regret", was later shared by its actor-director Prithviraj and one of the producers Antony Perumbavoor in their respective accounts.


Amidst the intense criticism unleashed by Sangh Parivar against some portions of the movie, Mohanlal said in his Facebook post


"As an artist, it is my duty to ensure that none of my films promote hatred toward any political movement, ideology, or religious community. With that in mind, both me and the Empuraan team sincerely regret any distress that may have caused to those who love me," he said.


"We also acknowledge that the responsibility for this rests with all of us who worked on the film. With this realisation, we have collectively decided to remove such elements from the movie," the actor said.


He further said for the past four decades, he has lived his film life as one among the people. "Your love and trust are my only strength. I firmly believe that there is no Mohanlal beyond that." the actor added.


Earlier in the day, CM Vijayan, who watched the movie along with his family members the previous evening, came up with a strongly worded FB post accusing Sangh Parivar of creating an "atmosphere of fear" regarding the stand adopted by its makers against communalism.


The Left veteran said the movie has reference to one of the "most brutal genocides the country has ever witnessed". That has angered Sangh Parivar and its masterminds, he alleged.


There have even been reports that the producers are being forced to re-censor and edit the movie under this pressure. This atmosphere of fear created by the Sangh Parivar is a matter of concern," the Chief Minister said.


He further pointed out that it is not good for democracy that communalists are able to destroy a work of art and viciously attack artists simply because they have taken a stand against communalism and portrayed its horrors.


Stating that the rights to make films, watch, enjoy and evaluate them or agree or disagree with them should not be lost. The united voice of the country, which is rooted in democratic and secular values, must be raised for this, Vijayan said.


State Finance Minister K N Balagopal and veteran CPI(M) leader E P Jayarajan also came out against the social media attack against the makers of Empuraan movie.


Senior Congress leader and Leader of Opposition in the state Assembly V D Satheesan extended his whole-hearted support to the makers of Empuraan movie and accused Sangh Parivar of distorting history.


In a FB post, Satheesan alleged that the Sangh Parivar believes that freedom of expression means freedom of things being created in their favour. "Their agenda is to celebrate such flawed works," he charged.


Stating that cinema is the creation of a group of artists, he said modifying the content of a work of art by threatening, insulting and humiliating through social media is not a success.


"It is an indication of radical failure and cowardice. Don't forget that no matter how much you try to cover it up, historical truths will always remain clear," the LoP added.


He also made it clear that he would surely watch the movie.


However, BJP state president Rajeev Chandrasekhar said he won't watch Mohanlal-starrer, 'L2: Empuraan'.


He also said that he was disappointed by this sort of movie-making.


"I had watched Lucifer and had liked it. I had said that I would watch the movie Empuraan when I heard it was a sequel to Lucifer," Chandrasekhar said in a FB post.


Earlier, Chandrasekhar had endorsed the stand taken by senior party leader M T Ramesh that a film should be seen as a film.


"But now I have come to know that the makers of the movie themselves have made 17 amendments in the movie which is undergoing re-censorship," he said.


He said that he understood that there were topics in the movie that disturbed Mohanlal fans and others.


"A movie should be watched as a movie. it can't be seen as history. Also, any movie that tries to build a story by distorting the truth is doomed to fail. So, will I watch this sequel to Lucifer? No. Am I disappointed by this type of moviemaking? - Yes," Chandrasekhar added.


L2: Empuraan', the second part of the 'Lucifer' movie, a trilogy planned by the Prithviraj-Mohanlal team, has become a topic of hot debate over its critique of right-wing politics and the covert mention of the Gujarat riots.


On Thursday, the day of the movie's release, the Sangh Parivar vehemently criticised the film on social media, while the Congress and Left platforms celebrated the film for portraying the right-wing politics as "villainous".


'L2: Empuraan', which had its worldwide release on Thursday, had 4,500 shows in 746 screens in Kerala alone on the opening day, sources said.

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