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By:

Rashmi Kulkarni

23 March 2025 at 2:58:52 pm

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People...

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People resist loss, not improvement. Week 3: Status quo wins when your new way is harder. Week 4 is the next problem: even when your idea is good and even when it is easy, it can still fail because people don’t move together. One team starts. Another team waits. One person follows. Another person quietly returns to the old way. So, the old normal comes back … not because your idea was wrong, but because your new normal never became normal. Which Seat? • Inherited : people expect direction, but they only shift when they see what you consistently protect. • Hired : people wait for proof “Is this just a corporate habit you’ll drop in a month?” • Promoted : people watch whether you stay consistent under pressure. Now here’s the useful idea from Thomas Schelling: a “focal point”. Don’t worry about the term. In simple words, it means: you don’t need everyone convinced. You need one clear anchor that everyone can align around. In a legacy MSME, that anchor is rarely a policy document. It’s not a rollout email. It’s a ritual. Why Rituals? These firms run on informal rules, relationships, memory, and quick calls. That flexibility keeps work moving, but it also makes change socially risky. Even supportive people hesitate because they’re thinking: “If I follow this and others don’t, I’ll look foolish.” “If I share real numbers, will I become the target?” “If I push this new flow, will I upset a senior person?” “If I do it properly, will it slow me down?” When people feel that risk, they wait. And waiting is how the status quo survives. A focal ritual breaks the waiting. It sends one clean signal: “This is real. This is how we work now.” Focal Ritual It’s a short, fixed review that repeats with the same format. For example: a weekly scoreboard review (15 minutes) a daily dispatch huddle (10 minutes) a fixed purchase-approval window (cutoff + queue) The meeting isn’t the magic. The repetition is. When it repeats without drama, it becomes believable. When it becomes believable, people start syncing to it, even the ones who were unsure. Common Mistake New leaders enter with energy and pressure: “show impact”. So they try to fix reporting, planning, quality, procurement, digitization … everything. The result is predictable. People don’t know what is truly “must follow”. So everything becomes “optional”. They do a little of each, and nothing holds. If you want change to stick, pick one focal ritual and make it sacred. Not forever. Just long enough for the bell to become the bell. Field Test Step 1 : Pick one pain area that creates daily chaos: delayed dispatch, pending purchase approvals, rework, overdue collections. Step 2 : Set the ritual: Fixed time, fixed duration (15 minutes). One scoreboard (one page, one screen). Same three questions every time: – What moved since last time? – What is stuck and why? – What decision is needed today? One owner who closes the loop (decisions + due dates). Step 3 : Protect it for 8 weeks. Don’t cancel because you’re busy. Don’t skip because a VIP came. Don’t “postpone once” because someone complained. I’ve seen a simple weekly dispatch scoreboard die this exact way. Week one was sharp. By week three, it got pushed “just this once” because someone had a client visit. Week four, it moved again for “urgent work”. After that, nobody took it seriously. The old follow-ups returned, and the leader was back to chasing people daily. The first casual cancellation tells the system: “This was a phase”. And the old normal returns fast. One Warning Don’t turn the ritual into policing. If it becomes humiliation, people will hide information. If it becomes shouting, people will stop speaking. If it becomes a lecture, people will mentally leave. Keep it calm. Keep it consistent. Keep it useful. A bell doesn’t shout. It just rings. (The author is Co-founder at PPS Consulting and a business operations advisor. She helps businesses across sectors and geographies improve execution through global best practices. She could be reached at rashmi@ppsconsulting.biz)

Moral Paralysis

It seems the Britain of 2025 no longer confronts violence but accommodates it. The latest episode of horror, where knife-wielding attackers stormed a London-bound train in Cambridgeshire, slashing passengers and leaving an elderly man bleeding as he shielded a girl, ought to have convulsed the nation in collective outrage. Instead, the government prefers to sigh in weary denial. Within hours, police ruled out ‘terrorism.’


This ritual of minimisation has become a national reflex. The Cambridgeshire attack follows close on the heels of a similar incident in Manchester that left two people dead and several injured in a synagogue rampage last month. In London, knife assaults have risen by double digits this year. The government’s own data show that knife crime in England and Wales has doubled since 2011 despite nearly 60,000 blades “seized or surrendered.”


Nowhere is this moral collapse clearer than in the Keir Starmer-led Labour government’s response. Under Home Secretary Shabana Mahmood, the Home Office seems to have become less a department of national security than a therapy centre for Britain’s collective guilt. Prime Minister Starmer promises “a Britain that feels safe,” but his ministers seem terrified not of criminals, but of offending anyone who might vote Labour in Birmingham or Bradford. Their obsession with ‘inclusivity’ and ‘multi-culturalism’ has turned into paralysis.


This aversion to truth has roots that stretch back two decades. After the 7/7 London bombings in 2005, Britain ended up producing self-censorship instead of heightened vigilance. The ‘Prevent’ strategy, conceived to counter extremism, soon became a bureaucratic minefield where teachers, police officers, and social workers feared being branded racist more than they feared radicalisation. When grooming gangs terrorised Rotherham and Rochdale, officials looked away lest they inflame community tensions.


Police have confirmed that the Huntingdon train attackers were a 32-year-old black British man and a 35-year-old of Caribbean descent. That fact alone has the government in rhetorical lockdown. Had the attackers been white nationalists, Downing Street would have convened an emergency summit by dawn.


The question must be asked is Britain sliding the way of Syria where the monopoly of violence is lost, where enclaves of lawlessness coexist with islands of civility? That may sound melodramatic, but a society that cannot protect its citizens or even speak truthfully about their killers is one already fraying at the edges. In London, machete gangs operate openly. In Birmingham, Islamist preachers once banned from social media now hold ‘community dialogues.’ In Leicester, sectarian riots in 2022 were airbrushed as “miscommunication.”


The rot seeps deeper still. The Metropolitan Police, under constant political pressure to showcase ‘diversity targets,’ is increasingly wary of aggressive policing in minority-heavy boroughs. Counterterrorism units, once feared, now require ministerial clearance for surveillance operations deemed ‘culturally sensitive.’ The message to would-be attackers is unmistakable: Britain no longer has the stomach to fight.


Britain today presents the picture of a political establishment more afraid of being called racist than of being stabbed. Starmer’s Labour has inherited not only the cowardice of late-stage Conservatism but a moral relativism all its own. Its officials prefer moral lectures to police patrols, hashtags to hard law. Their Britain is one where terrorists become ‘troubled young men’ and victims become statistics in the next quarterly Home Office report.


Even the capital’s mayoralty has become a theatre of denial. Knife crime among teenagers has hit record highs under Sadiq Khan, yet the Mayor prefers to lecture Londoners on ‘Islamophobia awareness.’ Last year, an asylum seeker who had slipped through the border checks attacked pedestrians in Nottingham — another case that was politely dismissed as “not terrorism-related.”


This is not compassion; it is collapse disguised as tolerance. No serious government should treat national security as a diversity exercise. The duty of the state is to protect citizens, not to curate their feelings. Until Labour grasps that distinction, Britain will continue to sleepwalk through its own slow unravelling. If this is Starmer’s idea of a ‘safer Britain,’ it is a chilling vision indeed. Nations that cannot name their enemies soon learn to live among them.

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