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By:

Bhalchandra Chorghade

11 August 2025 at 7:24:18 pm

CIDCO struggles to find takers for its homes

Mumbai: The City and Industrial Development Corporation’s (CIDCO) latest housing scheme has exposed a recurring challenge for the planning authority: finding buyers for its large housing inventory despite its affordable-housing focus. The August 2026 scheme offered 4,793 homes in Taloja, Kharghar and Kalamboli and received 4,180 confirmed applications before bookings closed on September 3. While CIDCO described the response as strong, 613 homes—nearly 13 per cent of the inventory—had no...

CIDCO struggles to find takers for its homes

Mumbai: The City and Industrial Development Corporation’s (CIDCO) latest housing scheme has exposed a recurring challenge for the planning authority: finding buyers for its large housing inventory despite its affordable-housing focus. The August 2026 scheme offered 4,793 homes in Taloja, Kharghar and Kalamboli and received 4,180 confirmed applications before bookings closed on September 3. While CIDCO described the response as strong, 613 homes—nearly 13 per cent of the inventory—had no confirmed applicant. This follows earlier schemes with similar gaps. In January 2025, CIDCO’s ‘My Preferred Home’ scheme, offering around 26,000 homes across Navi Mumbai, attracted 1.36 lakh initial applications. However, only about 55,000 applicants paid the registration fee and around 22,000 deposited the required earnest money, leaving serious participation below the number of homes offered. A CAG-linked report on two CIDCO housing schemes in Kharghar found that, of 4,814 saleable tenements, allotment letters had been issued to 3,733 applicants and possession handed over to 3,317. Four years after the draw, 1,081 tenements remained unsold. CIDCO has also faced scrutiny over marketing expenditure. In 2023, reports questioned the appointment of private agencies to market and allot PMAY homes, stating that the agencies had received advances of more than Rs 100 crore before sales took place. CIDCO officials said external support was necessary given the scale of the programme. The scale of investment adds to the concern. CIDCO’s mass-housing programme envisaged 68,515 homes at an estimated cost of around Rs 15,300 crore. A 2024 report noted that thousands of completed homes were awaiting sale, locking up capital and increasing the authority’s financial burden. The latest homes are located in Taloja Sector 39, Kalamboli Bus Depot and Kharghar Bus Depot. Taloja accounts for 4,229 homes, followed by 257 in Kalamboli and 293 in Kharghar. Indicative prices range from around Rs 23.50 lakh in Taloja to Rs 37.70 lakh in Kalamboli and Rs 43.50 lakh in Kharghar. The figures point to a possible mismatch between what CIDCO considers affordable and what its target buyers can finance. Industry experts have noted that EWS homes priced at Rs 25 lakh or more may be difficult for households within the prescribed income ceiling, particularly after registration, stamp duty, floor-rise charges and other costs. Location may also influence demand. Taloja has seen rapid development and improved connectivity, including metro access, but buyers continue to weigh its distance from established employment centres and social infrastructure, as well as commuting costs. CIDCO maintains that its housing programme meets a genuine need in Navi Mumbai. Ashwin Mudgal, Vice Chairman and Managing Director, CIDCO, said, “The overwhelming response to the housing scheme reflects the aspirations of citizens to own a home in Navi Mumbai and their continued confidence in CIDCO’s planned development initiatives. CIDCO remains committed to providing affordable and quality housing opportunities in well-planned locations, enabling citizens to benefit from the region’s growing infrastructure and connectivity.” The authority has also highlighted the Pradhan Mantri Awas Yojana-Urban (PMAY-U) subsidy, under which eligible beneficiaries can receive Rs 2.5 lakh, subject to applicable guidelines and eligibility criteria. However, the repeated unsold inventory suggests that CIDCO’s challenge extends beyond construction. Pricing, apartment configurations, location, payment flexibility and connectivity may need to be reassessed before further public resources are committed.

No Child’s Play on Reality TV

Reality TV

The dust has settled on the much awaited and hyped assembly elections in Maharashtra. Some are celebrating in jubilation; for others it’s a time to reflect and for a few, a need to introspect, depending upon which side you’re on. But prime-time newsrooms have finally moved on to other eyeball-grabbing issues and social media feeds now have reels of dreamy destinations, young singing sensations and trendy fashion rather than videos of politicians and rallies. In our home, and many around us, news debates are now replaced by sounds of music shows, particularly the popular music reality shows that are streaming on television and OTT. Sa Re Ga Ma and Indian Idol are running simultaneously, wooing music and drama-loving audiences alike.


I am among those dedicated viewers who enjoys reality music shows that handpick talent from lesser-known corners, give them an opportunity to learn from professionals, get judged by the masters, and followed by audiences, catapulting them into a world of fame and glamour, sometimes even before they have mastered the nuances of notes. There’s ample drama along with mellifluous notes. Every performance has a prelude of the contestant’s humble beginnings in the remotest hamlets in our country and their struggles with poverty are narrated on multi-crore glitzy sets. Copious tears streak their well-made up faces and the power of stories move even judges and audience members to have tears welling up in their eyes. That is the power of the moving image and of stories.


While these shows turn ordinary, but talented people, into overnight stars, the camera lights and attention somehow rob the innocence and naivety from the lives of child contestants. They suddenly speak like matured adults; the make-up adds years to their faces and the expressions of sensuality or seduction through music and lyrics are cringe-worthy. Expressions in music come through an understanding of the lyrics. How can a 15-year-old understand sensuality in the right way? Can a child of 12, who croons like an ustad, handle the attention she gets by being on national television?


While celebrating these young participants and hailing their knowledge of music and dedication to the art, we ignore the psychological impact such attention has on them. They become ‘celebrities’ with fans and followers, school and studies take a backseat, and the exaggerated praise from mentors and guests can trick a child into believing that they have arrived and accomplished it all. But what happens after the curtains fall on the show? Some join music troops, others go back to school and college sans the make-up, flashy dresses and cameras. But in their minds, they have grown up faster than their peers. Some find it tough to handle the anonymity that life hands out after the shows’ TRPs have ensured big bucks. Long after the viewers have switched to another favourite show, these young participants struggle to go back to normalcy without the adulation and attention.


There are at least a few such examples of teenage participants of reality shows who find it difficult to cope with rejection through elimination or harsh comments from judges. Since most come to Mumbai from remote villages, going back to the mundane life is tough to handle. I met a mother of a 12-year-old music reality show participant who is doing the rounds of counsellors for her child who cannot go back to a life that is normal for most kids—school, tests, playgrounds and tuitions. The girl, who won adulation on a show, expects to be recognised and appreciated whenever she goes out and does not like to mingle with other kids. She is matured beyond her age; sways to songs with innuendos and enjoys dancing to raunchy numbers and romantic songs alike.


Reality shows are big business for the makers, the crew, the celebrity judges, the channels and the participants’ families. But few talk about the psychological damage they cause if the children are not kept grounded through this process. There needs to be a policy rethink on reality shows for children of an impressionable age, when they are just about developing emotional maturity. Because no matter who lifts the final trophy, the biggest loser is the child on the show.


The troubling reality is that, in the race to nurture prodigious talent, we may be forsaking the most important thing: the mental well-being of these children. Their path to stardom is often paved with expectations far too heavy for their fragile shoulders. Without the necessary support systems to guide them back to the simple joys of childhood, many will find that their dreams come at the cost of their innocence. It is time to reconsider how we handle childhood fame and ensure it does not steal what truly matters. The allure of instant stardom might promise success, but without proper care and attention, it may leave lasting scars that hinder the future potential of these young stars. It is crucial that both the industry and society as a whole provide the right safeguards to protect these children from the pressures that come with fame.

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