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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they...

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they said, but because of how they behaved. One was visibly assertive, bordering on aggressive. He pulled people aside, positioned himself strategically, and tried to dominate conversations to secure advantage. The other remained calm, composed, and observant. He engaged without urgency, listened more than he spoke, and never attempted to overpower the room. Both wanted business. Both were ambitious. Yet the impressions they left could not have been more different. For someone new to the room — a potential client, collaborator, or investor — this contrast creates confusion. Whom do you trust? Whom do you align with? Whose values reflect stability rather than desperation? Often, decisions are made instinctively, not analytically. And those instincts are shaped by personal branding, whether intentional or accidental. This is where many business owners underestimate the real cost of their behaviour. Personal branding is not about visibility alone. It is about perception under pressure. In networking environments, where no one has time to analyse credentials deeply, people read cues — tone, composure, generosity, restraint. An overly forceful approach may signal insecurity rather than confidence. Excessive friendliness can appear transactional. Silence, when grounded, can convey authority. Silence, when disconnected, can signal irrelevance. Every move sends a message. What’s at stake is not just one meeting or one deal. It is long-term growth. When a business owner appears opportunistic, others become cautious. When someone seems too eager to win, people question their stability. When intent feels unclear, credibility erodes. This doesn’t merely slow growth — it quietly redirects opportunities elsewhere. Deals don’t always collapse loudly. Sometimes, they simply never materialise. The composed business owner in the room may not close a deal that day. But he leaves with something far more valuable — trust capital. His presence feels safe. His brand feels consistent. People remember him as someone they would like to work with, not someone they need to protect themselves from. Over time, this distinction compounds. In today’s business ecosystem, especially among seasoned founders and leaders, how you compete matters as much as whether you compete. Growth is no longer just about capability; it is about conduct. Your personal brand determines whether people lean in or step back — whether they introduce you to others or quietly avoid alignment. This is why personal branding is not a cosmetic exercise. It is strategic risk management. A strong personal brand ensures that your ambition does not overshadow your credibility. It aligns your intent with your impact. It allows you to command rooms without controlling them, influence without intrusion, and compete without compromising respect. Most importantly, it ensures that when people talk about you after you leave the room, they speak with clarity, not confusion. For business owners who want to scale, this distinction becomes critical. Growth brings visibility. Visibility amplifies behaviour. What once went unnoticed suddenly becomes defining. Without a refined personal brand, ambition can be misread as aggression. Confidence can feel like arrogance. Silence can be mistaken for disinterest. And these misinterpretations cost more than money — they cost momentum. The question, then, is not whether you are talented or successful. It is whether your personal brand is working for you or quietly against you in spaces where decisions are formed long before contracts are signed. Because in business, people don’t always choose the best offer. They choose the person who feels right. If you are a business owner or founder who wants to grow without compromising credibility — who wants to attract opportunities rather than chase them — it may be time to look closely at how your presence is being perceived in rooms that matter. If this resonates and you’d like to explore how your personal brand can be refined to support your growth, you can book a complimentary consultation here: https://sprect.com/pro/divyaaadvaani Not as a pitch — but as a conversation about how you show up, and what that presence is truly building for you. (The writer is a personal branding expert. She has clients from 14+ countries. Views personal.)

Of Snakes, Storms and Stateless Souls

In a literary era crowded with climate fiction, Amitav Ghosh’s ‘Gun Island’ stands apart not for its science, but for its faith in myth, in migration and in the enduring power of the tale itself.


In Gun Island, Amitav Ghosh performs a literary sleight of hand that merges the mythic and the modern, the ecological and the existential into an ambrosial cocktail of narrative craft. First published in 2019, the novel is at once a fable and a forecast, a story that straddles continents and consciousness. It stakes fair claim to being Ghosh’s most urgent novel and perhaps his most restless, for it refuses to stay within the neat boundaries of genre or geography.


The book begins with Dinanath Datta (known simply as Deen), a dealer in rare books and Asian antiquities, whose tranquil Brooklyn existence is upended by a request from his elderly aunt. She persuades him to travel to the Sundarbans, the world’s largest mangrove forest, spread across Bengal and Bangladesh to investigate the legend of a sixteenth-century gun merchant, BondukiSadagar, who built a shrine to the snake goddess Manasa Devi on what locals call “Gun Island.” The merchant, lore says, sought to flee the goddess’s wrath; Ghosh, however, turns this myth into an allegory for humanity’s flight from nature itself.


From this premise, Ghosh constructs a web that spans oceans. In Kolkata, Deen encounters Piya, a marine biologist and a recurring figure from The Hungry Tide, whose scientific rationalism contrasts sharply with Deen’s bookish scepticism. Together with Moyna, a nurse, and her rebellious son Tipu, they navigate the treacherous waters of the Sundarbans, where myth and mangrove intertwine. Tipu, guilt-shadowed and restless, soon reveals his complicity in a migrant-smuggling network in Bangladesh.


The story’s geographic drift, from the tidal creeks of Bengal to the labyrinthine canals of Venice, echoes the journeys of Ghosh’s own characters across his earlier works, from The Glass Palace to Sea of Poppies. Yet Gun Island feels more contemporary, even prophetic. Its concerns are not imperial nostalgia or colonial commerce, but displacement, climate migration, and the uncanny persistence of myth in the modern world.


In Venice, the novel’s second act, Deen reunites with Rafi, a temple boy turned construction worker, whose story mirrors the real-world refugee crisis that Ghosh weaves into his narrative. Rafi’s struggle to bring Tipu to Italy through illegal migrant routes becomes a haunting reflection of a planet on the move. The lagoon city, with its sinking foundations, becomes both stage and symbol: a European Sundarbans, fragile before the rising tide.


Ghosh has long wrestled with how literature can address the climate crisis. In his nonfiction work The Great Derangement, he argued that modern fiction, with its bourgeois focus on individual destiny, has failed to capture the scale of planetary catastrophe. Gun Island reads as his answer to that lament. Where earlier writers such as Margaret Atwood (Oryx and Crake) and Richard Powers (The Overstory) used dystopia and the arboreal to dramatize ecological collapse, Ghosh returns to the oldest of narrative devices: myth.


The snake goddess Manasa, who slithers through the story’s metaphors, stands as an emblem of ecological retribution and divine indifference. The gun merchant’s flight across centuries becomes humanity’s collective denial—our refusal to reckon with the deities we have angered: the seas, the soil, the air. Ghosh’s blend of magic realism and ethnography recalls Gabriel García Márquez’s One Hundred Years of Solitude and Ben Okri’s The Famished Road, yet his idiom remains distinctively Indian, rooted in the brackish delta where superstition and survival share space.


Deen’s evolution from sceptic to believer, from detached scholar to participant—forms the novel’s emotional spine. His friendship with Cinta, an elderly Venetian historian who deciphers the ancient inscriptions in the shrine, introduces an intellectual tenderness that softens the novel’s apocalyptic undertone.


At times, the plot teeters on excess as coincidences abound, and the magical elements verge on didactic. Yet this, too, seems deliberate. Ghosh is less interested in realism than in resonance. His musical prose evokes a sense of inevitability, as if myth itself were dictating the plot. He is writing not merely a novel, but a lamentation for a world in retreat.


By its end, Gun Island offers not despair but a sliver of grace. In its final moments, as the characters glimpse the possibility of redemption amidst ruin, the novel reminds readers that migration - of people, of species, of stories - is both consequence and continuity.


(The writer is a Mumbai based educator. Views personal.)

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