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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Olympic Speed Climbing Champion Sam Watson to Visit Mumbai

Correspondent
Oct 23, 2025
2 min read

Mumbai: When Sam Watson sprints up a 15-metre wall, the world seems to slow down. The 19-year-old American speed climber, an Olympic medallist from Paris 2024 and current world-record holder at 4.64 seconds, has become the face of one of the world’s fastest-growing sports. On November 2, he will trade competition arenas for Mumbai’s High Rock in Powai, offering a rare day of workshops and conversations with India’s burgeoning community of climbers.


Speed climbing, once a fringe pursuit of mountaineers, now stands as one of the Olympics’ most electrifying disciplines. The sport demands not just power and agility but precision measured in hundredths of a second. Watson, often hailed as the greatest speed climber of all time, has repeatedly rewritten the record books.


His visit marks a milestone for India’s fledgling climbing scene. High Rock, the city’s first commercial climbing facility, opened its walls in December 2024 and has since drawn more than 10,000 enthusiasts. It represents the country’s growing fascination with vertical sports and a reflection of a global shift toward adventure and athleticism fused with technology and training science.


During his visit, Sam Watson will conduct Masterclasses for both Kids and Adults, offering a rare opportunity for amateur climbers to learn directly from a global champion and experience his unmatched energy and technique up close.


Watson will be joined by Matt Groom, the Official Lead Commentator for the International Federation of Sport Climbing (IFSC). Known as the voice of IFSC World Cups and World Championships, Groom will host a 30-minute talk at High Rock on ‘The Evolution of Climbing in Competitive Sport.’ His insights promise to provide a deep look into the transformation of climbing from niche adventure to Olympic spectacle.


Event: Sam Watson, Olympic Medalist and current World Record holder at High Rock

Date: November 2, 2025

Location: High Rock, Powai, Mumbai

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