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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Tata knew the art of peacefully extracting good work from his team

Updated: Oct 22, 2024

Tata

Sanjeevv Nabar, who won a silver award in Global Maharashtrian Entrepreneurs Competition held in London in 2017 on the occasion of Marathi Sammelan in London, has a pool of experiences to share. He has closely interacted with and worked on several key projects like modernization of the manufacturing facilities and the colour TV manufacturing for Nelco and a few others with the able guidance of late Ratan Tata.


Sanjeev Nabar said, “I spent four years in early 1980’s, working closely with Ratan Tata. However, he is still my source of inspiration and I still follow the principles learnt from him in my group of companies. His influence has permanently etched on me and it still helps me to achieve my career goals.”


He pointed out that when NELCO had opened after a long lock-out due to labour trouble at that time back in 1980. It was like a new company when he joined NELCO as the Senior Manager- Engineering. Sanjeev Nabar is a B.Tech (Mechanical) and post graduate in (Industrial Design) from IIT-Bombay and also three Management diplomas from Mumbai University. Nelco produced transistor radio sets and was working on a unique model called Cheetah when Sanjeev Nabar joined. Cabinet grill of that product was with metal finish, which we were sourcing from an outside vendor, however the quality was not up to the mark.


Nabar said, “Ratan Tata chaired the meeting to plan the same and asked me upfront whether I could take the challenge of making this product in our own factory and eliminate the bottleneck. I agreed and knowing the need to do this fast, promised to make the automatic machine in just two months. It was too short a notice and everyone was taken by a shock when I actually did it. Ratan Tata issued me a letter thoroughly appreciating my contribution.”


Nabar said that Tata was so honest and liberal in his moral support as an ideal boss that he happily handed over the opportunity lead the complete modernization of NELCO’s consumer electronics product facilities, which again by his blessings which Nabar achieved well within the stipulated deadline.


Nabar proudly recalled, “He would always take me along for his factory visits and discussed all the developments with me closely. He had a very great quality of giving a whole hearted pat on the back of his employees. Once, while introducing me to the visiting VIP, Sumant Mulgaokar, the CEO of TELCO by referring me as the brain behind modernisation of NELCO.” He was an achiever and knew the art of peacefully extracting good work from his team.


Nabar said, “Under his guidance, I got another very interesting opportunity. I was the leader of NELCO’s color TV manufacturing project team. In India, colour TV transmission started for the first time during the 1982 Asian games in New Delhi. He, very wisely identified the best time to enter into colour TV manufacturing from components level. He was extremely happy when this project was successful.”


Nabar highlighted that although he worked with the TATAs only for four years, as an entrepreneur, he owed a lot to Ratan Tata for the greatest opportunities that he got under his leadership. He pointed out that Ratan Tata was the greatest industrialist I have seen in my lifetime.


Nabar said, “Earlier, Tata Group was an India centric company. Ratan Tata took over Jaguar, Land Rover, established Tata Tea brand and Tata Steel internationally by timely global acquisitions. All this pushed Tata Group into the global space making it an internationally recognised brand. During his time as the Chairman of Tata Group, he achieved a growth in business 40 times and profits 50 times, making it an unprecedented commercial success.”

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