top of page

By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

The Americanization of Caste: How Critical Caste Theory is Undermining India

Updated: Feb 12, 2025

Imported ideas are being weaponized to rip India’s delicate social fabric which has been decades in the making.

Harvardian

In recent years, India has found itself at the epicentre of an ideological battle that is less about genuine social justice and more about the imposition of an alien intellectual framework. At the heart of this conflict lies Critical Caste Theory (CCT), an ideological offshoot of Critical Race Theory (CRT) that originated in the United States. It purports to analyse caste as a systemic and structural force of oppression, mirroring how CRT dissects race relations in America. But this theory, with its roots in American academia, is a sinister Trojan horse which threatens to fracture India’s social fabric under the guise of progressive reform.


The emergence of CCT is not organic. It is driven by a network of foreign-funded civil society organizations, Western-influenced educational institutions and bureaucrats trained in elite American universities. India is now being subjected to a narrative that equates its struggles with America’s racial past - an analogy as flawed as it is dangerous.


To understand the perils of CCT, one must first understand its predecessor. CRT, conceived in American law schools in the late 20th century, argues that race is a social construct created to maintain white dominance over non-white populations. It challenges the notion of objectivity in legal and political institutions, arguing instead that systemic oppression is embedded in the very structures of governance. While CRT has remained controversial even in its country of origin, it has gained significant traction in academia, activism and policymaking.


CCT misapplies the American race framework to India, portraying caste as an entrenched system of oppression that demands radical upheaval. It claims that India’s governance, its economy and its meritocratic institutions serve only an upper-caste elite. But caste in India has evolved over centuries due to migration, education, economic shifts and affirmative action. CCT’s sweeping generalizations ignore this progress, reducing India to a static, oppressive society.


Harvardian Influence

A closer look at the intellectual underpinnings of CCT reveals a pattern: its champions are disproportionately Western-trained scholars, often affiliated with institutions like Harvard. These institutions, while positioning themselves as bastions of free thought, have taken an active role in shaping India’s social discourse in ways that align with their ideological leanings.


A significant concern is the systematic manner in which CRT was first introduced into Indian academic discussions, before morphing into a caste-centric variant. The same playbook that led to racial activism in America is now being applied to caste in India, often with foreign funding. The Pulitzer Center, among other entities, has played a role in amplifying this discourse, ensuring that it takes root in India’s academic and media circles.


CCT does not merely aim to address caste discrimination but seeks to redefine Indian society through a narrow, adversarial lens. Among the most alarming tenets of this framework are assertions that casteism is an inherent, immutable trait of Indian society and that meritocracy is a façade for privilege and systemic oppression. It posits that caste intersects with race, gender, and class, requiring an intersectional approach that mirrors American identity politics. Appallingly, it claims that the dismantling of traditional Indian institutions, including the family structure, is necessary for true social justice.


These ideas do not aim for reconciliation but seek to deepen divisions. Unlike the organic progress India has made through reservations, social mobility and grassroots empowerment, CCT operates on a destructive premise that caste, like race in America, must be deconstructed in an antagonistic, top-down manner.


Moreover, its real-world applications have been far from productive. In academic settings, it has led to the vilification of merit-based achievements. In public discourse, it has fostered a sense of perpetual grievance rather than constructive reform. And politically, it has provided ammunition for foreign actors eager to paint India as a nation incapable of self-governance.


India has spent decades forging its own unique approach to social justice. While caste remains a challenge, the nation has implemented one of the world’s most extensive affirmative action programs. Urbanization, economic liberalization and increasing access to education have all contributed to diminishing the rigid caste hierarchies of the past. But CCT threatens to undo these advancements by forcing India into an ideological framework that was never meant for it.


If left unchecked, the spread of CCT will erode India’s social cohesion, transforming natural debates about caste reform into an irreconcilable culture war. It will shift the focus away from pragmatic solutions like economic empowerment and localized affirmative action toward a narrative of perpetual victimhood and radical deconstruction.


As Carl Sagan once remarked, “That which can be destroyed by the truth should be.” The truth is that India does not need a borrowed, foreign model to navigate its social realities. It needs solutions rooted in its own history, its own struggles and its own aspirations. The Americanization of caste discourse serves no one but those who seek to divide and destabilize. And that, above all, is why it must be rejected.


(The author is a retired naval aviation officer and geopolitical analyst. Views personal).

Comments


bottom of page